January 20, 2023 12:37 pm

Esther de Charon de Saint Germain

You are NOT your brand

As a branding queen and brand strategist with almost 30 years of experience, I can tell you that there's a lot of confusing information out there about branding. Many people believe that:
► branding is only necessary after you already have clients
▶︎ that branding is your logo
► that branding is fake
▶︎ or that you are your brand.

But the truth is, branding is much more than that.

Also, you are Not Your Brand

Your brand is not just your logo, brand colors, or website. Those are all part of your visual identity, but your brand is so much more than that. Your brand is the steering wheel of your business. Without a steering wheel, you're not going anywhere.

As Maya Angelou said, "I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel."


“I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.”

― Maya Angelou


Your brand is how you consciously make your audience feel. It's how other people intuitively feel about you, your offers, your reliability, and your audience.

They think, "Do I belong with this person?" Even when you're not in the room, your brand has set everything in motion to be irresistible to the right people.

Your brand also helps you to consciously differentiate yourself from the competition. In today's increasingly busy marketplace, it's more important than ever to stand out.

The coaching industry alone is worth $20 billion and is the second-fastest growing sector in the world. Worldwide, there are over 93,000 coaches.

Without a clear, authentic, iconic, and actionable brand, you'll be invisible in 2023.

Without a clear, authentic, iconic, and actionable brand, you'll be invisible in 2023.
This is the year to build your brand. No brand means no business.

 But for old souls and deep thinkers, building a brand can be a bit painful. 89% of old souls and deep thinkers underestimate their unique brilliance.

They think their target audience understands what they do, but in reality, they're invisible, unclear about their target audience, and often change gears.

This is why it's so important to remember that branding is about consciously standing out from the crowd. For so many years, you've been trying to fit in.

You've heard phrases like:
► "Why can't you be more normal?"  

▶︎ "Why don't you just do it?"

"Other people can do it too, why can't you?"

It's time to stop trying to fit in and start standing out. Building your brand is not about changing who you are or buying another program.

It's about embracing your unique solutions, energy, personality, brain, vision, and brilliance. It's about being unapologetically yourself and standing out from the crowd.

With a strong brand, clients will run towards you, and you'll increase your irresistibility by 75%.

Do you want a brand that causes clients to run towards you?

JOIN THE BRAVE BRANDING COMMUNITY & PROGRAM

About the Author

Esther de Charon de Saint Germain, Branding Queen, Marketing Strategy Miracle Extraordinair, Energy shifter, founder of the Wonderfully Weird World, bestselling author, and Whisperer of Souls also bestselling author, Abe's mother, Rik's wife, and the servant of Marie and Leeloo (yes, cats)

Oh, she can also channel information from Source, so that you can tap into the wisdom of spirit guides.

Esther is the founder of the Wonderfully Weird movement that transforms, inspires, and supports women entrepreneurs to build a business and brand based on self-love and self-acceptance and become their authentic selves.

You can work with Esther in the The Real You and if you want to honor you Wonderfully Weirdness and get 10 clients each month with emotional heart based marketing (that doesn't suck at all. Or work with her in person - limited availability - Take the Quiz for your best solution

Follow Esther at Instagram | Facebook

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