5 SUPER EASY TIPS THAT HELP YOU TO LOVE SELLING
Are you ready for some very practical advice?
Selling is hard, right?
You and I, we loooooove to create.
Creating is fun. It's deep and satisfying. But after creating comes selling. And poof there goes the fun.
How do I know?
Because the past couple of days we had the most amazing Masterclasses in my Personal Branding Program. We have been learning so much, about public speaking, healthy habits... and about selling.
Here are Easy 5 Tips you can Implement into your Business (or work!) directly.
1. Selling is cool
It's not sleazy, dirty or capitalist. Without buying and selling the world would come to a standstill. You buy bread, shoes, apples and books, right?
If you buy a beautiful, healthy broccoli from your favourite organic vegetable stall do you eyeball them accusingly, muttering: "You sleazeball, look what you made me do? You sold me a super healthy vegetable. I didn't needed it, yet look what you made me do !?"
Nope, you go home, knowing you just bought something wholesome, something that has been produced with love and now helps you to create something with love.
Stop thinking about selling as something awkward, be like the proud veggie people!
2. Make it easy for people to buy from you.The amount of people who are hiding their services on their website is staggering. Make it easy for people to buy something from you. A book, coaching, a program.
Imagine what would happen if your fav organic food stall had gone super shy all of a sudden. Instead of proudly showing their beautiful tomatoes they would hide everything beneath a pile of leaflets.
What would happen when someone asked: "Where are the apples?" and the organic food people would say: "Uhm well, our apples are not really juicy. Try our neighbours apples instead."
Go to your website and look at it from your audience point of view. Think: If I knew nothing about this person what would made me buy something from her? Even if it's a small 7 dollar postcard. Is it super easy to click the button and get what I need?
3. Use tech!
Find it hard to deal with the tech aspect of selling?
Google, find YouTube videos. There is a solution for everything. Don't go for the ultimate solution. Use what you've got now. Go to Paypal, create a button and go.
There never has been a time more easy to be in business!
4. There is no perfect
Don't wait till what you want to sell is perfect. Firstly because there's no such thing as perfect, but mostly because - like life - everything is a process. What you are prepared to sell right now might be completely different from what you will sell next year. Don't wait till you've figured it out.
Try and adjust. Try and adjust. Try and adjust.
5. Sell what your audience needs (instead of what you want to sell)
This is a big one. And it took me years to get it. Very often our clients desire something different than what you are selling. They somehow feel that you are The One, but what you offer them is just not what they need right now.
Want a Real Example?
I have been selling communication and personal branding since 2002. I've got a 25 year track record in Communication and Personal Branding. I worked with the big brands like KLM and Boskalis, with governments, Art Institutes and small idealistic companies.
when I changed my business and started to work with wonderfully weird women I guessed it was coaching they needed.
So I sold coaching.
Until I realised my clients needed to learn about Personal Branding. Because it is the fastest way to 'showing up'. It's incredibly empowering! Because when we show up it eventually leads to much deserved success.
So now I sell Personal Branding to female entrepreneurs who are wonderfully weird and want to use their uniqueness as the source of their success.
And you know what?
I love it! Yes, I love the selling part too!
Find out what your audience really needs from you! You might be surprised.
Look at your tribe. What do they need that you've got? You are wonderfully weird. You've got a resume that looks like it's written by ten different people. You've got something in that fast experience of yours that you can sell.
Are you ready to sell your magic? You might love it just as much as I do!