March 26, 2024 3:23 pm

Esther de Charon de Saint Germain

The Ideal Client Avatar Doesn't Work Anymore. Do this instead

Learn to become your own Soul Client Matchmaker

✔︎ Coaches have been telling their clients: "Find your Ideal Client Avatar."

✔︎ So many of us (me too) got  a pen and wrote down something like: "Her name is Julie, and she lives in the city center, she's 28 years old and about to become a mother."

Looks good right? Or so you might think. 

Because the Ideal Client Avatar means absolutely NOTHING.

  • It's time to retire that old-school 'ideal customer' avatar—yes, the one with checklists about age, job titles, and the number of kids. These flat, one-dimensional sketches? They don't do justice to the vibrant, multi-layered individuals you're meant to serve. You know it, I know it—we can do better.
  • Our soul clients can't be found with dry demographics. What if, instead, we dive deep into the essence of those whose lives we're meant to touch? Imagine connecting with people based on shared values, dreams, and the magical quirks that make them (and us) unmistakably unique.
  • Let's shift our focus. Instead of casting nets based on surface details, let's cast spells that resonate with the core of human experience. Let's attract the kind of people who feel seen and understood—because that's where true engagement begins to blossom.

STOP the Ideal Client Avatar madness. Instead, become your Own Soul Client Matchmaker

Do you want Proof that the Ideal Client Avatar is not working?

  • Here you go. The Ideal Client Avatar is not working
    EXHIBIT 1 
    Imagine that you sell online Feldenkrais therapy. You focus on selling Feldenkreis therapy and how amazing it is. You spent 3.000 euros on a brand and marketing strategy that is all about Feldenkrais BUT Julie will NEVER see you.
  • Because Julie has NEVER heard about Feldenkrais.

    Julie has mind blowing pain in her back and will never NEVER EVER Google: "Where can I find a Feldenkrais therapist".

    Instead, Julie will Google: "Why does my back hurt, and how to get rid of it ASAP".

    So you're missing out on epic Julie.
  • The Ideal Client Avatar is not working 
    EXHIBIT 2  
    Imagine that Julie DOES know about Feldenkrais. She can choose between 5.000 people who all say: "This is how Feldenkrais works, this is how much it is. Click here for your appointment."

    So Julie figures: "Well apparently they all say the same. Let's go with the one that is the cheapest / the most expensive"

    And since your price is sort of in the middle: You're missing out on wonderful Julie

This is how you can switch from Ideal Client Avatar to Soul Audience 

So, How Do You Make Julie Your Soul Client? By becoming a Soul Client Matchmaker for all the Julies out there.


    Find out what makes you different, unique, and NOT like the other 5.000 Feldenkrais therapists.
  • Find your unfair advantage (yes, that goes MUCH deeper than I have degrees). Of course, your Feldenkrais experience is important. But you want to be THE ONE for all the Julies who are out of contact with their body.
  • All the Julies who HATE baby talk and pink/blue/baby showers. But love to become a mother.

                   If you have a safe space for Julie: show who you really are!

  • Step 2. Learn to understand the Julies BETTER than they understand themselves. 
  • Find out what Julie really wants in life. What makes her cry, what makes her strong, weak, and angry, what does she identify with. What are her dreams, hopes, etc? Find out why she hates traditional baby stuff.
  • Step 3. Focus ONLY on Julie in your marketing. What is the result when you have found your Soul Audience? You only talk to "the Julies". Not to the Jim's or Yvon's. Every offer is ONLY for the Julies. No more wasting months of creating an offer that Julie doesn't need.
  • No more "I hate marketing'. Because it's just between the Julies and you.
  • No more 'It's just a numbers game - you need 5000 people to sell 20 programs. Because this is only for Julie
  • No more Ideal Client Avatar. Just real people.
  • Step 4. Okay, when you say the Ideal Client Avatar doesn't work, how do I know will  work? 
    Yep, it does. It does require inner work, soul searching, and the willingness to find your unique brilliance. BUT once you get this: it's smooth sailing from there.

  • Step 5. This is awesome, are you teaching this?
    Yes, I do. This is the method I created based on the over 4.000 women I have worked with Even better: you can get the full basics in the first 10 days of The Real You Love Marketing - without any payment -.  If you love it, you stay. (if not you go)

Get ready to start a true relationship with your Julies. no more Ideal Client Avatar, yes to the soul client.

About the Author

Esther de Charon de Saint Germain, Branding Queen, Marketing Strategy Miracle Extraordinair, Energy shifter, founder of the Wonderfully Weird World, bestselling author, and Whisperer of Souls also bestselling author, Abe's mother, Rik's wife, and the servant of Marie and Leeloo (yes, cats)

Oh, she can also channel information from Source, so that you can tap into the wisdom of spirit guides.

Esther is the founder of the Wonderfully Weird movement that transforms, inspires, and supports women entrepreneurs to build a business and brand based on self-love and self-acceptance and become their authentic selves.

You can work with Esther in the The Real You and if you want to honor you Wonderfully Weirdness and get 10 clients each month with emotional heart based marketing (that doesn't suck at all. Or work with her in person - limited availability - Take the Quiz for your best solution

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