Here it is! The full list of Brand Archetypes on One Page

The Ultimate Guide to the Brand Archetypes

The brand archetypes are like the guiding lights that illuminate the path of the entrepreneur's journey. They are the timeless patterns and themes that are etched into the very fabric of the human experience, and they offer a roadmap for creating a brand that speaks to the deepest values and desires of the target audience.

These archetypes are not just empty labels or marketing tricks, but rather they are the very essence of the human spirit. They are the flames that burn within us all, driving us to seek meaning, purpose, and connection in our lives. And when an entrepreneur aligns her brand with one of these archetypes, she is able to tap into the universal psychology of her target audience and create a deep and lasting emotional connection.

The Brand Archetypes are Much more than a Simple Tool

An aligned and successful brand is like a beacon that draws the attention of the target audience, beckoning them to come closer and learn more. It is a brand that speaks to the heart and soul, offering a sense of purpose and meaning that resonates with the deepest desires of the audience.

Every entrepreneur who wants to serve, make an impact, and fulfils her dreams needs to use the magic and psychology of the brand archetypes. These archetypes offer a powerful tool for creating a brand that connects with the target audience on a deep and meaningful level, and that is the key to creating a brand that stands the test of time.

Here they are ALL 12 Brand Archetypes

Esther de Charon de Saint Germain

Here it is! The full list of Brand Archetypes on One PageThe Ultimate Guide to the Brand ArchetypesThe brand archetypes are like the guiding lights that illuminate the path of the entrepreneur's journey. They are the timeless patterns and themes that are etched into the very fabric of the human experience, and they offer a roadmap for creating a brand that speaks to the deepest values and desires of the

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Esther de Charon de Saint Germain

The Lover Brand ArchetypeBrand archetypes are deeply resonating patterns or themes based on the psychology of human behavior. They will help you understand and communicate the values and characteristics of your brand. So that your brand will resonate with your target audience. Each archetype is associated with certain values, characteristics, and behaviors that aligns with the psychology and energy of your aligned brand. By aligning with a specific archetype, your

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Esther de Charon de Saint Germain

The Jester Brand ArchetypeBrand archetypes are deeply resonating patterns or themes based on the psychology of human behavior. They will help you understand and communicate the values and characteristics of your brand. So that your brand will resonate with your target audience. Each archetype is associated with certain values, characteristics, and behaviors that aligns with the psychology and energy of your aligned brand. By aligning with a specific archetype, your

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Esther de Charon de Saint Germain

The Everyone (or Regular Gal) Brand Archetype Brand archetypes are deeply resonating patterns or themes based on the psychology of human behavior. They will help you understand and communicate the values and characteristics of your brand. So that your brand will resonate with your target audience. Each archetype is associated with certain values, characteristics, and behaviors that aligns with the psychology and energy of your aligned brand. By aligning with

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Esther de Charon de Saint Germain

The Rebel Brand Archetype Brand archetypes are deeply resonating patterns or themes based on the psychology of human behavior. They will help you understand and communicate the values and characteristics of your brand. So that your brand will resonate with your target audience. Each archetype is associated with certain values, characteristics, and behaviors that aligns with the psychology and energy of your aligned brand. By aligning with a specific archetype,

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Esther de Charon de Saint Germain

The Alchemist Brand ArchetypeBrand archetypes are deeply resonating patterns or themes based on the psychology of human behavior. They will help you understand and communicate the values and characteristics of your brand. So that your brand will resonate with your target audience. Each archetype is associated with certain values, characteristics, and behaviors that aligns with the psychology and energy of your aligned brand. By aligning with a specific archetype, your

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Esther de Charon de Saint Germain

The Hero Brand ArchetypeBrand archetypes are deeply resonating patterns or themes based on the psychology of human behavior. They will help you understand and communicate the values and characteristics of your brand. So that your brand will resonate with your target audience. Each archetype is associated with certain values, characteristics, and behaviors that aligns with the psychology and energy of your aligned brand. By aligning with a specific archetype, your

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Esther de Charon de Saint Germain

The Explorer Brand Archetype Brand archetypes are deeply resonating patterns or themes based on the psychology of human behavior. They will help you understand and communicate the values and characteristics of your brand. So that your brand will resonate with your target audience. Each archetype is associated with certain values, characteristics, and behaviors that aligns with the psychology and energy of your aligned brand. By aligning with a specific archetype,

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Esther de Charon de Saint Germain

The Nurturer Brand ArchetypeBrand archetypes are deeply resonating patterns or themes based on the psychology of human behavior. They will help you understand and communicate the values and characteristics of your brand. So that your brand will resonate with your target audience. Each archetype is associated with certain values, characteristics, and behaviors that aligns with the psychology and energy of your aligned brand. By aligning with a specific archetype, your

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Esther de Charon de Saint Germain

The Innocent Brand Archetype Brand archetypes are deeply resonating patterns or themes based on the psychology of human behavior. They will help you understand and communicate the values and characteristics of your brand. So that your brand will resonate with your target audience. Each archetype is associated with certain values, characteristics, and behaviors that aligns with the psychology and energy of your aligned brand. By aligning with a specific archetype,

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Esther de Charon de Saint Germain

The Innocent Brand ArchetypeBrand archetypes are deeply resonating patterns or themes based on the psychology of human behavior. They will help you understand and communicate the values and characteristics of your brand. So that your brand will resonate with your target audience. Each archetype is associated with certain values, characteristics, and behaviors that aligns with the psychology and energy of your aligned brand. By aligning with a specific archetype, your

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Esther de Charon de Saint Germain

The Ruler Brand ArchetypeBrand archetypes are deeply resonating patterns or themes based on the psychology of human behavior. They will help you understand and communicate the values and characteristics of your brand. So that your brand will resonate with your target audience. Each archetype is associated with certain values, characteristics, and behaviors that aligns with the psychology and energy of your aligned brand. By aligning with a specific archetype, your

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Esther de Charon de Saint Germain

The Creator Brand Archetype Brand archetypes are universal patterns or themes that are based on the psychology of human behavior. They will help you understand and communicate the values and characteristics of your brand in a way that resonates with your target audience. Each archetype is associated with certain values, characteristics, and behaviors that aligns with the psychology and energy of your aligned brand. By aligning with a specific archetype,

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Esther de Charon de Saint Germain

1. The Brand Archetype GuideWe always use the Brand Archetypes in combination with in-depth brand research, our brand matrix, synchronicity, self-love, clients research, etc.We work with a feminine branding framework that starts with 'Who You Really Are' and the Brand Archetypes is one of our beloved tools.Brand archetypes are universal, timeless, and deeply ingrained patterns or themes that are commonly found in storytelling and myth. They are used in branding

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I'm Esther de Charon de Saint Germain

Esther de Charon de Saint Germain is the Branding Queen, a business strategy witch, transformational business coach and Selflovepreneur. She's a bestselling author of books like the The Wonderfully Weird Woman's Manual'. Her business is founded in over 25 years of intensive branding and marketing experience with brands like the European Union, Museums, Air France /KLM, and NGOs.
Esther channels information from Source. She can hear the whispers of souls, nature and ancestors and bend energy (hence the witch!) As the founder of the Selflovepreneur movement that transforms, inspires, and supports women entrepreneurs to build a - very profitable - business and brand based on self-love and self-acceptance and become their authentic selves.

She's feeling very fortunate to be Abe's mother and Rik's wife (and the servant of Marie and Leeloo (yes, cats)

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