Welcome to the start of a new beginning that is all about you. 

The REAL YOU 

Your dreams, energy, presence, genius, gold, skills, brain, traits and actions.

This page - just for you - helps you to find the best solution.


HOW CAN I HELP YOU AND WHAT DO YOU NEED? 
TAKE THE QUIZ 



May 2025 -  2026

Real You gold

Dear friend,
Welcome home to your Real You Sisterhood Roadmap 

 I invite you to leave behind obstacles, question marks or fitting in. To end the pain of being seen or understood, staring at your screen, wasting valuable time, struggling with cookie-cutter One Size Fits All and wondering, 'Why is this not working for me?'




This is how. Three Unique Options.

Starter One Real You Archetype
1. STARTER
ONE REAL YOU ARCHETYPE



The Live version of the Real You Abundance Archetypes is currently in session. It will end in May and will be available as a stand-alone version.

Do you want a live version? It's included in The Real You Roadmap.


The Abundant Real You archetypes program
2. BASIC
 THE REAL YOU ABUNDANCE ARCHETYPES


The Live version of the Real You Abundance Archetypes is currently in session. It will end in May and will be available as a stand-alone version.

Do you want a live version? It's included in The Real You Roadmap.


Premium Personal Roadmap Real You Gold
3. PREMIUM
YOUR PERSONAL REAL YOU GOLD ROADMAP AND SISTERHOOD (12 MONTHS)

BUY your 12 months roadmap and sisterhood NOW. You can start immediately.



your special price 
Choose Growth Today

Premium

The Real You Roadmap 

You, Me and The Real You Sisterhood
Your Personalized Road to lasting growth, getting clients and realizing your dreams.
Everything a Wonderfully Weird woman with a dream need.

 This is what you get.

1. The Real You Gold Strategy Roadmap WITH Esther
The foundation of your profitable business and brand

  • A. Your one-one-one Gold Session 
    B. Your Real You Roadmap
    C. Your Personal and Business Strategy 
    D. One Year of Monthly Accountability, encouragement, habit trackers and reminders.


  • Result: You are attracting clients and are running your powerfully positioned business and brand.

worth €7.500 euros


Yes. All of this will be yours.

2. 24 months' of access to ALL your personalized
content organized and collected in your Personal Roadmap:

  • Including at least:
    1. Your Genius 
    2. Your Unique Visual Identity
    3. Your marketing templates for reels, posts, stories
    4. Your Prompts, captions, stories, post ideas, copy writing, storytelling.
    5 Your Marketing and Canva support 
    6. Your personalized photography guide
    7. Your personalize Personal Style guide
    8. Personalized Self-development, self-love and inner growth package. 
    9. Personalized Meditations and visualisations package.   
  • All your content collected and available in your own personal space

  • Result: You continue to attract clients, with a fully implemented marketing system that works best for you.

worth €15.000 euros


Including a personal brand that has the wow factor

3. The Real You Abundance Archetypes program WITH Esther: 
Your Authentic Personal Brand 

  • Discover your archetypal powers and immediately implement it in your business, brand, marketing and selling.
  • No matter where you are in your business, this will immediately kick start your business and brand.
  • Included: 6 in depth, life-changing coaching calls.
     
  • Result: You understand your worth, genius and value that are reflected in your authentic 100% aligned Personal Brand, Offer, Messaging and Voice.

worth €2.500 euros


And trainings that will cause you to fall in love with selling.

4. Selling and marketing Training with your Sisterhood

  • A. In the Sisterhood community, fun challenges
    B. Learn to present your offer and yourself and get feedback from the Sisterhood 
    C. Energetically marketing exercises Strategy 
    D. Learn to find your soul audience


  • Result: Because of your upgraded money mindset, you are making money with your offers and services

worth €1.500 euros


And buckets of loving support, guidance, and epic expertise.

5.  12 Months of Support, Encouragement, Accountability,

Transformational Coaching, Strategy and Branding mentoring

and Challenges with the Sisterhood 

  • A. Monthly 'Open Office' Success Mentoring
    All your branding, marketing, copy, launching, offers, selling questions answered * Bring all your personal feelings, archetypal insights, obstacles
  • B. Monthly Sisterhood Musing
    for your mental wellbeing, connection, feedback from the Sisterhood
  • C. Monthly Archetypal Deep Dive
    Create art, share your archetypal insights, shift your mind, soul and heart and become a courageous, wonderfully weird woman with a profitable business.
  • D. Sisterhood Accountability and encouraging challenges 
    Be encouraged to always move forward, to grow your strategic entrepreneurial mindset, and your self-love and acceptance.
  • E. A Sisterhood space off-Facebook in a safe space where we can fully support you.
     
  • Result: A confident you with a mind, heart and soul that actually likes to sell, show up, be out there, attract clients, experimenting and love to support epic clients. 

worth €5.000 euros


It's a lot, right?

Luckily, I create this magical Roadmap for Success for one person only. You. Your roadmap adapts to you, never the other way around. 

Amazing things are about to become possible.


If you have been searching for 'How can I get my gold into this world?'

I have the solution for you:
 
Your Personalized Roadmap to Success with a small close-knit Sisterhood of like-hearted women who will reach their personal finish together. 

  • 1. YOUR PERSONAL roadmap

  • 2. How I Create your
    100% personal RoaDmap

  • 3. THREE TRANSFORMATIONS

  • 4.

    12 months from now
  • 5. You and I: what it feels like
    to work together

  • 6. SISTERHOOD, group, extra

    training, making money together

1. This is how I create your Personal Roadmap 100% for your personal needs and desires.

Esther-de-Charon-Become-irresistible-

1. our session and your roadmap

A. In the first month, we have our personal session 
We lay out your future, dreams, desires, obstacles, energy, presence, expertise and innate skills. I help you unpacked your special sauce.
This session can be deeply impactful. You get the recording so that you can watch it again.

B. Your Personal Safe Space
You get access to your personal online space hosted on our own safe platform. Your space contains your Roadmap, checklist, to do lists, reminders, and monthly accountability.
 
C. A list of fun actions awaits you:
1. Starting with the Real You abundance Archetypes, the program that results in your Personal Brand.

2. You (or we all) go through the first lessons of this program to understand a first layer of your archetypal gold, genius, obstacles and traits or, if you are neurodivergent (self-diagnosed or diagnosed) how the archetypes help and impact you.

3. You answer my specialist questions.
This will help me better understand where you are on your journey, what works, and what needs to be improved. Expect questions about yourself, how you work, how you are selling, your brand, your marketing, what you love, what you dislike, fear or maybe even hate.

I create a Roadmap that works around your dislikes and focuses on keeping you in a state of joy and delight. 

your private space Roadmap

2. YOUR PERSONAL ROADMAP 


B. I create your Roadmap towards success for you. Overwhelm free. In alignment with your brain and traits, energy and life in tiny small steps.
 
C. Your Roadmap spans 9 - 12 months (depending on your personal circumstances and when we have our session).  It is a framework of everything you need to set up a healthy money making business and brand.

Your Roadmap comprises ONLY what you need. No extra fluff, no learning more than you need.
I have an unbelievably large vault of courses, solutions, lessons, meditations, creative assignments, brands, marketing templates for reels, posts, videos, freebies, captions, story prompts, etc.

* Your specific tasks and actions are in alignment with your daily life. 
* Every action has a TO DO list for you to tick off
* It is a flexible Roadmap. You are in charge. Not the roadmap. 

 Your Roadmap is 100% catered to your needs.
We set everything up on your Roadmap so that you can reach your dreams while feeling delighted. 100% in your best interest.



Create Abundance Ritual Real You

3. ACCOUNTABILITY

► ACCOUNTABILITY, IMPLEMENT AND GROW 

A. Accountability just for you
Every month, you receive guilt-free accountability.
This helps you to keep on track. In a way that is catered to your needs.
For instance: 
* If you've got an ADHD/ AuDHD brain, this will help you get your dopamine running. 
* If you're multi-passionate, it will help you to self-check if you're still following your red thread.
* If you're prone to overwhelm, this is the moment to check what you have already done and be freaking proud of yourself. 

B. Personal accountability and questions:
Check, reset, celebrate and go! You share your accountability sheet at the end of each month and use the Monthly Open Office hours to have all additional questions answered. 

C. Group accountability 
There's nothing like a sisterhood of focused women who feel seen and take action. 
Every week, I ask you to share your plans and results with the group. We celebrate you, hold you accountable (shame and scare-free) because we believe in you! Because this will be a group effort, it will be fun!

D. The Archetypal and Sisterhood meetings are there for you to increase self- love and acceptance and to even better see your gold and special sauce: The woman you are born to be. The real you. 


Your personalized Real You Roadmap and Expert Mentor,
and the support, connection of your sisterhood 

Wonderfully Weird Archetypes The Real You Sisterhood
MAY 2025 - MAY 2026


 CHOOSE YOUR REAL YOU ROADMAP

Your year with me includes:



 1. The Real You Gold Strategy Session WITH Esther 

 Everything is focused on speeding up your success 

Esther-de-Charon-Become-irresistible-

A. During our Gold Session
We lay out your future, dreams, desires, obstacles, energy, presence, expertise, innate skills. One of my skills is to see the real you and I will help you unpacked your genius so that you make it the centerpiece of your personal brand and business.

We follow YOUR dream. Is it more money, clients or success? Let's do it!
Is it finding the Real You? Let's do it!  


B. Your Personal Safe Space
You get access to your personal online space hosted on a safe platform inside your program. Just for you.
Your space contains checklist, to do lists, and later also your roadmap, reminders, and monthly accountability.
 
C. Archetypal foundation. 

Your archetypeal support will grow and become stronger once it's also part of your personal Roadmap.

This session will be deeply impactful. You get the recording so that you can watch it again.

 





 2. YOUR ARCHETYPAL PERSONAL BRAND 

 Your Archetypal foundation in your Brand, Business, Marketing and Selling with the Real You Abundance archetypes - 12 Weeks May, June, July 

Archetypal Real You Personal Brand

YOUR PERSONAL BRAND, PROFOUND SELF-DISCOVERY - YOUR GOLD, GENIUS WITH YOUR REAL YOU ABUNDANCE ARCHETYPES 
e use the 12 Abundance Archetypes  
* Discover your archetypal powers and immediately implement it in your business, brand, marketing and selling.

No matter where you are in your business, this will immediately kick start your business and brand. 

* Included  6  X 1,5 hours in depth - coaching calls 

*The result is your authentic 100% aligned Personal Brand AND your offer

Real You Archetypes Connect

▶︎  STEP ONE 
* Connect

Discover your unique archetypal blend, open your Heart, Soul and Mind. Meet, Sleep, Dream, Journal and Create with Your Archetypes.

Real You Archetypes genius

▶︎   STEP TWO 
* DISCOVER YOUR GENIUS
 
Claim your genius and unlock your abundance codes. Find your Gold! You discover what makes you absolutely unique. So that you can focus on what comes easy to you and will bring in the money.

Workbook-Abundance-Archetypes-Week-3-Wonderfully-Weird

▶︎  STEP THREE
Wonderfully Weird Gifts to your Archetypal magic

I designed the Real You Abundance Archetypes for those pushed into tiny boxes for too long. If you're ADHD, AudHD, autism, and dyslexia or are introverted, highly sensitive, fiercely bright and /or have many passions and feel often the odd one out: this will flip the coin on obstacles and instead create abundance with your unique brain, or with your unique traits.

week 5 and 6 personal brand Real You archetypes

▶︎  STEP FOUR  
* Your PERSONAL PERSONAL BRAND 

This will be epic! You're merging your different archetypes into your Number One Personal Brand.

From now on you've got your unfair advantage, the words and styles you need. You understand how you make people feel. You create all your personalized Archetype boards and anchor your awesomeness even more.

Real You Archetypes offer

▶︎  STEP FIVE
* Your Epic Offer!

You co-create an out of this world offer WITH your archetypes. By now you are so connected with your archetypes that can handover your ideas to the archetypes and they will write it with you. Don't worry, you get the how -to-do-it's (and it will positively blow your mind)

Real You Archetypes selflove

▶︎  STEP Six
* SELF-LOVE

Self-love and self-care make your business and brand shine. And an aligned fully archetypal self-love practice is the most amazing energy you can ever create to move forward and grow.











 3. YOUR PERSONAL ROADMAP 

 Focused on speeding up your success. With Your Personal and Business Strategy, YOUR content, Checklist and Reminders.

brown wooden book shelves with books

All the content you need to shine is ready for you in your Personal Roadmap. 

For instance, your personal brand, visual identity, marketing bundles, texts, prompts, storytelling, personal development tools, meditations, etc.

Instead of spending your time on learning, you focus on experiencing and action taking.

There are absolutely stunning, amazing Visual Brands for you. I choose the brand that will lead to your success in the fastest way possible. But you are always in charge.
You also get the marketing template (s) and instructions that will help you get your message out within minutes.


You get the best captions, ChatGPT prompts, etc. etc everything you need to connect The Best of You to The Best Clients.


No more hours and days behind your computer, wondering what to do or what to say.

I got you covered.

Bespoke Explorer Brand Archetype
The Real You Personal Hub
The Real You sisterhood Practical
templates canva The Real you 1
Brand and social media templates canva The Real you
The Real You sisterhood marketing bundle
The Real You sisterhood brand
Bespoke Lover Brand Archetype



 4. SELLING AND MARKETING TRAINING AND PRACTICE 

 When women make money together  extra training and practice 

turned-on monitor

MAKING MONEY TOGETHER
When a sisterhood of women makes money together, amazing things will happen!

That's why you will sell, market and grow together

You get training and practice on speaking:
You practice explaining what it is you do, why people should buy it, while feeling good about it.

You get training and practice on selling:
You practice selling with the sisterhood. From a 5 euro offer to a 10.000 euros offer. The sky is the limit, you get the right words, feelings and energy that makes selling more easy and fun. 

You learn how to find, discover and communicate with your soul audience. We use roleplay to practice. It's the most effective and fun way to sell effectively.

You will participate in fun group challenges where you support each other to sell, share and make money together.





 5. Accountability AND TICKING THE BOXES 

 Personal accountability, in the sisterhood, Every month and Every week - We keep you going 

black and white labeled book on brown wooden table

 Accountability is very important when you want to grow. 

A. Accountability just for you
Every month, you receive guilt-free personal accountability in your mail
This helps you to keep on track. In a way that is catered to your needs.
For instance: 
* For ADHD/ AuDHD brains , this will help to keep the dopamine running and to check where you are on your personal roadmap.
* If you're multi-passionate, it will help you to self-check if you're still following your red thread.
* If you're prone to overwhelm, this is the moment to check what you have already done and be freaking proud of yourself. 

B. Personal accountability and questions:
Check, reset, celebrate and go! You share your accountability sheet at the end of each month and use the Monthly Open Office hours to have all additional questions answered. 

C. Group accountability 
There's nothing like a sisterhood of focused women who feel seen and take action. 
Every week, I ask you to share your plans and results with the group. We celebrate you, hold you accountable (shame and scare-free) because we believe in you! 


Because this will be a group effort, it will be fun!




 6. Monthly 'Open Office' Success Mentoring 

 All your branding,  marketing, copy, launching, offers, selling  questions answered 
 * Bring all your personal feelings, archetypal insights, obstacles 

Esther-de-Charon-personal-branding-queen-1
  • HANDS ON MENTORING AND TRANSFORMATIONAL COACHING 2 HOURS EVERY MONTH

    You get the best of both worlds. Epic mentoring in a small group in the privacy of my online office.  
    We use the 12 Abundance Archetypes  
    This is a unique way of getting the best support, brand-, and business mentoring, as well as transformational coaching.  Simply join any moment between 3 and 5 PM. 

    Depending on your type of question, Esther will:
    A. Show you exactly where to find the solution to your struggle, desire or obstacle in the program and help you implement it in the best way possible.

    For instance: what brand to choose, what marketing templates work best to reach your new clients, what texts or actions will work best to reach your goals. You get the best of everything: practical, expert advice that works based on your needs, archetypes, gold, your genius and goals.

    B. Give your personal guidance to get you back on track so that you can be, work, feel in alignment with your gold and genius.

    Bring:
    1. Your Archetypes * so that Esther immediately understands your gold
    2. A question regarding your business, marketing, branding, archetypes, content, messaging, your soul audience, offers, personal obstacles and anything that keeps you stuck, overwhelmed not in your best energy, gold or genius.
     




 7. ARCHETYPAL DEPTH AND CREATING 

 Expand your Horizon and Presence with Monthly Archetypal Sessions 

Monthly Workshop Create Abundance Art Real You

LEARNING & CREATING AND EXPERIENCING

* You learn and feel everything about YOUR archetype and/or the Archetype of your clients, family or friends.

* We create art together. This is for everyone, Even when you never even have drawn a stick figure. But art is an amazingly effective way to feel the power of your archetypes.

* Also, these calls are simply amazing!  





 8. Sisterhood Musings 
 for your mental well being, connection, feedback from the  Sisterhood 

Sisterhood-The-Real-You-brand-archtypes

SISTERMIND AND HEART EVERY MONTH

Sistermind, connect, share, and hold space for each other.

This is where you bring and take everything you need from your sisters. Like their expertise, insights, experiences, feedback and/or hugs. 

Nothing is off-limit. 
This is a place where you can be fully yourself.

For instance: get feedback on your plans, launches, soul client ideas, any obstacles you keep running into, ask for referrals, test your ideas.etc.

Also, bring anything that is personal. Like: 
* 'I’m in (peri)- menopause and don’t know how to deal with it. 
* 'My partner is not on board with my plans".
*"' keep running into ADHD/ AuDHD / introvert etc issues”.
 *'My energy is so low! How do you cope with that and does anyone have great tips?"
 *'I need a hug and feel again that I’m okay.”

We always keep space for an additional 30 minutes to ensure that everyone goes home feeling empowered and happy.
 


Watch the videos! Look at what our alumni have to say about Brand the Real You.


Marianne Hubert

Spiritual teacher

Spiritual Teacher Marianne Hubert took her business to a Global Audience.

Marianne Hubert is a well-known spiritual teacher with a large French-speaking audience.

Because of what she learned in the Real You, she could take her business and the entire team to a completely new global level.

"This program makes such a big difference at many levels. Go for it!"

Helen Botman

Singer

singer Helen Botman completely changed how she showed up! 

Helen Botman ALSO told us this:

"Esther has a great way of leading and 'feeding' and she gives a lot. It's fun, light and colourful.

I now have a bigger network of like-minded entrepreneurial women around me. I am more open in groups - and with my combination of online courses and offline concerts, I am on a new path. I can think bigger.

If you want to be part of a great group of women (who are entrepreneurial, international, intelligent, creative, colorful, warm, spiritual, sensitive, feminine) and you look for an upgrade in your branding and business - join 'Brand the Real You'.


"Skip every excuse you can imagine. This is a great choice. Enjoy your ride with Esther and her team!"

Kristin Engel

Architect/Interior Designer

architect Kristin Engel Went from an empty calendar to "being Fully Booked"

Kristin Engel ALSO told us this:

"I joined Brand the Real You because I wanted the find the right way to communicate with my audience so that they would come with ease, and find me. But I found it really scary to join!

What changed for me is that I had no income a half year before. I am fully booked now.  But I also feel so much stronger, more self-confident, clearer and so much better. 

"I tell everyone that joining Brand the Real You is the best decision you can take for life-development and a game-changer for your business! 

It really changes your life, the way you work, act and think."


The Real You roadmap is created with the 12 archetypes. I help you connect your archetypes, traits, experience, expertise, personality, neurodivergent or neurotypical brain and that's when your archetypes becomes unique.  


Because you are unique.


I create your most aligned Roadmap for you, your archetypes and your unique goals.  No More One Size Fits All. This is all for you. The Real You.

Archetypes Esther de Charon Ruler
Archetypes Esther de Charon Creator
Archetypes Esther de Charon Nurturer
Archetypes Esther de Charon Innocent
Archetypes Esther de Charon Sage
Archetypes Esther de Charon Explorer
Archetypes Esther de Charon Alchemist
Archetypes Esther de Charon Rebel
Archetypes Esther de Charon Hero
Archetypes Esther de Charon Everyone
Archetypes Esther de Charon Jester
Archetypes Esther de Charon lover



Here are examples of what becomes possible for you.



Are you an Innocent? This is for you. 

Archetypes Esther de Charon Innocent

WHAT BECOMES POSSIBLE WHEN YOU'VE GOT THE REAL YOU ARCHETYPES AND YOUR PERSONAL ROADMAP?  

THIS CAN HAPPEN FOR YOU AS WELL

Lily is a wellness retreat leader and mindfulness author

Lily's main archetypes are the Innocent, Nurturer, and Explorer. Her genius is her optimistic outlook, nurturing peace, and adventurous spirit. She's adept at creating serene, uplifting experiences.

For the past 5 years, Lily often found herself overwhelmed by loud environments and by boring routines. She changed her website, business name and offers 10 times, but stopped right before it was finished. Lily was tired and had a lot of conflicted feelings and energies. She found out that she's AuDHD - both autistic and ADHD - and that made so much sense.

But now Lily wants to expand her retreats to offer peace to more people but feels stuck. But her marketing feels complex and cacophonous.Too much, too loud, too unclear. She no longer wants to fall for the trap of starting something, overwhelm, starting again.

After she embraces her archetypal powers, she can finally shine her peaceful optimism, 

She receives her personal roadmap, that is aligned with her serene essence and energy. The brand she received resonated with clients seeking tranquility and her marketing feels authentic and adventurous.

Finally, her journey is driven by peace, joy, and authenticity. Her unique brand captivates those longing for serenity.


Lily is immersing herself in her passion, growing her serene sanctuary into a thriving business because she finally has the Roadmap.

Real You Innocent
Sandy review

I CAN NOW SHOW WHO I REALLY AM

Esther is changing lives every day. She does it her own way without apology. I am so very grateful for all she has done for me.
She sees me for the brilliant business woman that I am. Others and family did not see this.
She taught me how to own it and how to show them who I really am. No boasting. Just allowing myself to be true to me.

SANDY MULLER 

BUSINESS START UP SPECIALIST AND CONSULTANT AND VANLIFEPRENEUR




Are you a Sage? This is for you.

Archetypes Esther de Charon Sage

WHAT BECOMES POSSIBLE FOR YOU WITH THE REAL YOU ARCHETYPES AND A PERSONAL ROADMAP?  

 DO YOU WANT IT TOO? 

Athena is a knowledge-driven consultant and a communication expert on a mission.

Athena's main archetypes are the Sage, Alchemist, and Explorer. Her genius lies in her quest for wisdom, her transformative power, and her adventurous spirit. She's naturally skilled at seeing patterns others miss and sharing her findings with the world.

Athena often feels like the odd one out in fast-paced environments, where deep thinking is not always valued. She wonders if her introspective nature and thirst for knowledge are part of being an old soul. She loves the speaking but stopped doing it because of the small talk before and after. 

Athena wants to expand her consulting practice but feels stuck in marketing her deep insights engagedly. She has a hard time identifying her audience and thinks she has tried everything, but it's still like she's talking to strangers. Athena tends to over explain everything. She thinks everyone has a brain like hers. But most people don't understand what she does. 

After she understands the genius of her archetypes, Athena can lean into her skilled wisdom and clarity. 

With her personal roadmap tailored to her strengths, Athena receives a brand that resonates with the clients seeking her wisdom and clarity and the marketing that draws in their attention. She crafts content that reflects her depth and transformative insights, making people fall in love with her insights.

Discovery and reflection marks Athena's journey towards growth, she can finally enjoy the fruits of her sharp brain and grow a thriving practice.

Real You Sage
Marielle-Kleynjan

THE REAL YOU TRANSFORMS YOU TO BE THE WOMAN WHO BELIEVES IN HERSELF AND KNOWS WHAT TO DO.


I was hiding, feeling not good enough. So I needed an empowerment course more than a marketing course. I knew Esther would bring me back in contact with the woman "Who Knows Who She Is and teach that Woman To Do What Needs To Be Done."

The Real You doesn't teach you a template or a system or tell you what to do. It transforms you to be the woman who believes in herself and knows what to do.

Marielle Kleynjan

artist, mentor and teacher




Are you an Alchemist? This is for you.

Archetypes Esther de Charon Alchemist


WHAT BECOMES POSSIBLE WHEN THE REAL YOU ARCHETYPES ARE PART OF YOUR PERSONAL ROADMAP?  

 WANT A RESULT LIKE AVA? 

Meet AVA, a transformational coach who guides clients through life-changing processes.

Ava's main archetypes are the Alchemist, Rebel, Sage, and Lover. Her genius is her ability to facilitate deep transformation, her wisdom, and her nurturing presence. She's naturally skilled at helping others see what's possible.  

Ava often finds herself overwhelmed by the emotions she encounters, wondering if her deep sensitivity to change and growth might point to being highly sensitive. Ava is afraid that she is too edgy for most people. She tried to 'pink herself', smile more, be likable, but it feels dishonest. She tried several branding and marketing programs. They all taught her to show up more soft. But her constant 'trying to be more likable' keeps her stuck.

Ava wants to grow, serve more people, But she can't decide on her type of clients. Ava feels stuck in conveying her offerings' depth and magic. 

But understanding her archetypes opens Ava's eyes. Her innate ability to transform is her greatest asset. Her Rebel power can never be tamed. She can finally trust her wisdom.

Ava gets her structured personal roadmap that includes a brand that showcases her depth, edge and care. She discovers her clients are Rebels seeking profound change that they can't get with more 'middle of the road' coaches. They resonate with Ava's presence, empathy, wisdom, and authenticity.
Her unique brand draws those ready for transformation. Ava can finally focus on her passion and build a thriving practice 

Real You Alchemist
shirleyAnnAphrodite1

Two reasons you've got to join The Real You.

One: Esther’s incredible ability to dive right into the heart of the matter. I feel like she can always see right into my heart and my soul.

Two: the incredible women that Esther attracts. The sisterhood we have is the most beautiful thing in the world!

I can now talk about my business with more conviction. I am being more of myself. So much more!

Shirley Ann Aphrodite  

Artist and founder of Aphrodite's Finishing School




Are you a Creator? This is for you.

Archetypes Esther de Charon Creator

WHAT BECOMES POSSIBLE FOR YOU WITH REAL YOU ARCHETYPES AND PERSONAL ROADMAP?  

 YOU CAN GET THIS TOO 

Mia is a photographer who captures life's fleeting moments. She also runs a blog on creative expression.

Mia's main archetypes are the Creator, Rebel, and Innocent. Her genius lies in her daring creativity, the ability to challenge norms, and her fresh, optimistic outlook. She's naturally skilled at pushing artistic boundaries and finding beauty in everyday life.

Mia identifies as AuDHD. Her mind is a whirlwind of ideas, jumping from one to the next, making traditional routines feel stifling and boring. She often feels like the odd one out, especially in conventional settings where everyone else follows linear thinking.

Despite her desire to expand her photography business and share her blog globally, Mia is stuck. Crafting a cohesive brand message feels like trying to cage the wind. The structured demands of marketing clash with her spontaneous, let's try something new nature.

But when Mia taps into her archetypes, everything shifts. She sees her creative rebellion and fresh perspective as her greatest strengths, turning them into allies in her marketing journey.

The roadmap, meticulously crafted, lays out all the steps for her, perfectly aligning them with her archetypal powers, unique traits, and neurodivergent challenges. Mia can now channel her whirlwind of ideas into structured plans that make her offerings clear and interesting. Without ever feeling like she has to be someone she is not. Mia feels liberated, embodying the Rebel as her business blossoms.

In a supportive sisterhood that embraces and loves her many facets, Mia lets go of old constraints. Her journey is now fueled by authenticity, joy, and a zest for what's possible.

Her unique brand attracts clients who cherish her vibrant, unconventional style. Mia is finally happy in her business.

Real You Creator
KristinEngel

I am fully booked now. 

I joined Brand the Real You because I wanted the find the right way to communicate with my audience so that they would come with ease, and find me. But I found it really scary to join!

What changed for me is that I had no income an half year before. I am fully booked now.  But I also feel so much stronger, more self-confident, clearer and so much better. 

I tell everyone that joining Brand the Real You is the best decision you can take for life-development and a game-changer for your business! It really changes your life, the way you work, act and think."

Kristin Engel
Architect/Interior Designer




Are you an Explorer? This is for you.

Archetypes Esther de Charon Explorer

WHAT BECOMES POSSIBLE FOR YOU WHEN YOU'VE GOT YOUR REAL YOU ARCHETYPES AND PERSONAL ROADMAP?  

 This is what that can look like for you as well. 

Luna is a travel guide and an adventure photographer. She's also a teacher, something she falls in and out of love with.

Luna's main archetypes are the Explorer, Creator, and Rebel. Her genius is her adventurous nature, her creative vision, and her innate skills to change what is not working. She's naturally adept at seeking new experiences and capturing them through her camera lens.

Luna is 'as she describes herself: 'horribly multi-passionate'. She often feels constrained by routine, wondering if her need for exploration and dislike of boundaries hint at being ADHD. Friends and co-worker told her many times to stop jumping around and choose One Thing. 

Luna dreams of expanding her travel services and giving up her job. But feels stuck in the nitty-gritty, consistent action taking. She thrives as long as spontaneity is her guide.

Embracing her archetypes, energy and genius, Luna sees her adventurous spirit as her strength. 

Her personalized roadmap honors her need for variety. Luna is not pushed into a rigid plan. Because that will never work. We also find out she is actually passionate about teaching and find out a 30% teaching job is enough to pay for her to travel during holidays without fearing she run's out of money. She collects inspiration and ideas for her brand and new YouTube channel: The Traveling Teacher.

Luna's brand resonates with clients seeking adventure. Her journey is guided by freedom and creativity. Her new brand draws those ready to explore and discover. Luna has the freedom to create marketing that invites others on her journeys while traveling the globe herself. 

Luna can finally immerse herself in adventure while building a thriving business and future around it. 

Real You Explorer
Arati Square 2 Brave Launch

I always thought launching and selling online was only for very experienced entrepreneurs.

 I wanted to learn how to sell, so I  joined. I got so much support and learned that I can sell  - if I can do it, you can learn this too.  

The knowledge and experience of Esther and the entire team is so supportive.  What I really love is that you are not only supported how to launch, sell or build your program, but you are supported at all levels, technical and  emotionally.

And there is the sisterhood that is really amazing. There is always someone who can answer your questions. You can ask anything.
So I launched for the first time and sold a program for a very good price to a very enthusiastic participant.

I learned that you don't need hundreds of people in your program. You can build very slowly,  you start with ten people and earn money while you grow.  This is really great and I'm super happy with it.

ARATI BONTE

Conscious Sexuality Coach and Trainer




Are you a Rebel? This is for you.

Archetypes Esther de Charon Rebel

WHAT BECOMES POSSIBLE FOR YOU WITH THE REAL YOU ARCHETYPES AND YOUR PERSONAL ROADMAP?  

 THIS CAN HAPPEN FOR YOU 

Zoe is an innovative tech entrepreneur who teaches tech and advocates for digital freedom.

Zoe's main archetypes are the Rebel, Sage, and Creator. Her genius is her ability to challenge the status quo and offer an alternative for outdated tech. She transforms new ideas into reality and is naturally adept at breaking through barriers and crafting visionary solutions.

But Zoe often feels misunderstood. For starters, she's considered an 'old woman' by the tech people. In conventional circles her bold ideas seem too radical. She wonders if her fierce independent streak and passion for change might be linked to her ADHD. 

Zoe wants to scale her impact in tech. But traditional marketing feels restrictive and clashes with her rebellious spirit. Zoe is stuck on almost everything.
 
Awareness of her archetypes empowers Zoe to embrace her boldness and innovative thinking. But only when she gets her personal roadmap she can truly tailor to her strengths. Her age is not an issue, but a huge advantage that helps her get her message across to a different audience that values her seniority and calm power.
Zoe's brand speaks to clients who crave innovation without the annoying bro-marketing. Her journey is fueled by courage and creativity. Her brand attracts those ready for trustworthy advice and change.
Zoe finally supports the causes she believes in and grows a thriving enterprise around her vision.

Real You Rebel
ester-schiphorst

 Esther 'gets' you right away. I have seen it happen so many times. She is very quick in analyzing your state of mind even if you try to hide it. But she never judges you and is able to pinpoint what is going on, even when you don't know what's happening.

Esther keeps me going even when I experience deep doubts about myself. She always gets you back on track That's why I'm now convinced that I can create my dream.

ESTER SCHIPHORST

Crochet Miracle and Founder of Zacht en Zeep




Are you a Lover? This is for you.

Archetypes Esther de Charon lover

WHAT BECOMES POSSIBLE ONCE YOU'VE GOT YOUR PERSONAL ROADMAP AND REAL YOU ARCHETYPES?  
 DO YOU DESIRE RESULTS LIKE ISABELLA? 

Isabella is a luxury event planner and a passion-driven storyteller.

Isabella's main archetypes are the Lover, Creator, and Nurturer. Her genius lies in her ability to create enchanting experiences, her flair for storytelling, and her caring nature. She's naturally skilled at weaving beauty and emotion into her events.

But Isabella often feels isolated in a world that values practicality over passion. Her sensitivity and deep emotional connections often make her feel misunderstood. She feels ashamed about her luxury events at a time so many can't even afford to feed their children.

She desires to expand her events internationally, but feels stuck on how to market the unique, emotional depth of her offerings.

Embracing her archetypes, Isabella sees her emotional depth as her superpower and understands she has certain money obstacles to deal with. 

The Personal Roadmap Isabella receives is aligned with her true strengths. Isabella's brand draws clients seeking heartfelt experiences that celebrate beauty and lift people up for an experience of a lifetime. Isabella crafts stories that resonate deeply with her audience. Her message becomes vibrant, filled with passion and creativity, and her brand captivates those who seek beauty and connection. 

Isabella can finally pour her heart into her work and grow a flourishing business.

Real You Lover
selen -graf

A feminine approach that is unusual in the world of business
This is a truly feminine approach, which is very unusual in the marketing and business world. To work with the energies, with our own strengths and our own life purpose, was great.

I have found my soul clients and after that, I could realize a very core strength of mine which I had been refusing to give access.

I could find my Zone of Genius so quickly and turn it into a program. After only 1 Month I created - and sold - my first 12-month group coaching program for my soul clients.

Selen Yildiztac Graf

Animal Health Expert 



Who is Esther de Charon de Saint Germain

Archetypes Esther de Charon Ruler
Archetypes Esther de Charon Creator
Archetypes Esther de Charon Sage
Archetypes Esther de Charon Alchemist
Esther-de-Charon-The-Real-You-

 P.S.
 Strenghtfinder: Strategic, Empathy, Intellection, Connectedness, Relator  
Human Design: Manifesting generator
Astrology: Aquarius /Cancer (Aquarius I know for sure)


Your Real You Abundance Archetype reflects your wisdom, gold, strengths, uniqueness, presence, and energy.  


► My name is Esther de Charon de Saint Germain. Sage, Creator, Alchemist and Ruler.

I'm the Branding Queen, strategist expert and soul whisperer with over 30 years of international branding and design experience for Fortune 500 companies and brands like European Union and Air France/KLM, a bestselling author and the creator of the 12 Real You Archetypes and Real You Sisterhood.

▶︎ One of my genius skills is seeing the Gold in people. Often within minutes. I have had the privilege of supporting thousands of women entrepreneurs. Some women naturally embrace their 'differentness' and make it part of their life, business and brand. 

But most women have to grow first. Including myself! It took me 60 years to discover I am ADHD and autistic (AuDHD) and not a flawed person who always has to work 10 times harder than most people. That's how challenging it can be to fully see and embrace all of yourself.

► Entrepreneurs who embrace their differentness and focus on self-love, self-acceptance and being The Real You have more clients and earn more money in a shorter amount of time. Whilst those who regard their traits and brains as a mistake, often keep struggling, make less money and experience more stress and disappointment. The Real You Archetypes and I will help you to cross the bridge and join us at to the fun, happy, loving, happy side.


YOU are Uniquely Different for a reason. 

Tap into your Archetypal Energy and discover how to realize your dream and build a business and brand your clients love.

Client testimonial Alchemist
Client testimonial healing

BUY your 12 months roadmap and sisterhood NOW. You can start immediately.


Choose Growth Today
with a very special price

Premium

The Real You Roadmap 

You, Me and The Real You Sisterhood
Your Personalized Road to lasting growth, getting clients and realizing your dreams.
Everything a Wonderfully Weird woman with a dream needs.

€ 4.750 

Official Price

€ 4.250

PAYMENT PLANS AVAILABLE
(€ 5142,50 including 21% VAT)



 This is what you get.

1. The Real You Gold Strategy Roadmap WITH Esther
The foundation of your profitable business and brand

  • A. Your one-one-one Gold Session 
    B. Your Real You Roadmap
    C. Your Personal and Business Strategy 
    D. One Year of Monthly Accountability, encouragement, habit trackers and reminders.


  • Result: You are attracting clients and are running your powerfully positioned business and brand.

worth €7.500 euros


Yes. All of this will be yours.

2. 24 months' of access to ALL your personalized
content organized and collected in your Personal Roadmap:

  • Including at least:
    1. Your Genius 
    2. Your Unique Visual Identity
    3. Your marketing templates for reels, posts, stories
    4. Your Prompts, captions, stories, post ideas, copy writing, storytelling.
    5 Your Marketing and Canva support 
    6. Your personalized photography guide
    7. Your personalize Personal Style guide
    8. Personalized Self-development, self-love and inner growth package. 
    9. Personalized Meditations and visualisations package.   
  • All your content collected and available in your own personal space

  • Result: You continue to attract clients, with a fully implemented marketing system that works best for you.

worth €15.000 euros


Including a personal brand that has the wow factor

3. The Real You Abundance Archetypes program WITH Esther: 
Your Authentic Personal Brand 

  • Discover your archetypal powers and immediately implement it in your business, brand, marketing and selling.
  • No matter where you are in your business, this will immediately kick start your business and brand.
  • Included: 6 in depth, life-changing coaching calls.
     
  • Result: You understand your worth, genius and value that are reflected in your authentic 100% aligned Personal Brand, Offer, Messaging and Voice.

worth €2.500 euros


And trainings that will cause you to fall in love with selling.

4. Selling and marketing Training with your Sisterhood

  • A. In the Sisterhood community, fun challenges
    B. Learn to present your offer and yourself and get feedback from the Sisterhood 
    C. Energetically marketing exercises Strategy 
    D. Learn to find your soul audience


  • Result: Because of your upgraded money mindset, you are making money with your offers and services

worth €1.500 euros


And buckets of loving support, guidance, and epic expertise.

5.  12 Months of Support, Encouragement, Accountability,

Transformational Coaching, Strategy and Branding mentoring

and Challenges with the Sisterhood 

  • A. Monthly 'Open Office' Success Mentoring
    All your branding, marketing, copy, launching, offers, selling questions answered * Bring all your personal feelings, archetypal insights, obstacles
  • B. Monthly Sisterhood Musing
    for your mental wellbeing, connection, feedback from the Sisterhood
  • C. Monthly Archetypal Deep Dive
    Create art, share your archetypal insights, shift your mind, soul and heart and become a courageous, wonderfully weird woman with a profitable business.
  • D. Sisterhood Accountability and encouraging challenges 
    Be encouraged to always move forward, to grow your strategic entrepreneurial mindset, and your self-love and acceptance.
  • E. A Sisterhood space off-Facebook in a safe space where we can fully support you.
     
  • Result: A confident you with a mind, heart and soul that actually likes to sell, show up, be out there, attract clients, experimenting and love to support epic clients. 

worth €5.000 euros


It's a lot, right?

Luckily, I create this magical Roadmap for Success for one person only. You. Your roadmap adapts to you, never the other way around. 

Amazing things are about to become possible.

 12 MONTH
payments PLAN
  The Real You SISTERHOOD  ROAdmap

EARLY BIRD 


€375,00 /mo

(€ 453,70 including 21% VAT)


►  Choose this plan and pay in 12 months
18 MONTH
PAYMENT PLAN
 The Real You SISTERHOOD ROAdmap

EARLY BIRD 


€275,00 /mo

(€ 332,75 including 21% VAT)


►  Choose this plan and pay in 18 months

100%

Refund Promise 

 Join us 100 % Absolutely 
 Risk Free. We've got you! 


Dear aspiring member and sister,

Joining a program can feel a like jumping into the pool at the deep end. Will I belong? Do I really get all those amazing things or will they sell me more stuff? No, I give you everything you need.

I fully understand your feelings.

Luckily I can guarantee you that there is no risk for you with our 14-day 14-day Refund Promise.

If you are unhappy with our product within the first 14 days, email us a written explanation specifying where we fell short of our advertising.

This is what you do. Join us, get your brand, check everything out. Start the Modules.


Feel if you are at home with us. 

FAQ


GOT QUESTIONS? I'VE GOT ANSWERS FOR YOU.


1. What is the Real You program all about?

  • It's a deeply transformative journey and a practical approach. Designed to help you discover and embrace your unique self, empowering you to shine in both your business and personal life and become who you are born to be.

2. How does the Gold Session and my Real You Sisterhood Year work?

  • A. In the first month, we have our personal session 
    We lay out your future, dreams, desires, obstacles, energy, presence, expertise and innate skills. I help you unpacked your special sauce.
    This session can be deeply impactful. You get the recording so that you can watch it again.
  • B. Your Personal Safe Space
    You get access to your personal online space hosted on our own safe platform. Your space contains your Roadmap, checklist, to do lists, reminders, and monthly accountability.
  • C. A list of fun actions awaits you:
    1. Starting with the Real You abundance Archetypes, the program that results in your Personal Brand.
    2. You (or we all) go through the first lessons of this program to understand a first layer of your archetypal gold, genius, obstacles and traits or, if you are neurodivergent (self-diagnosed or diagnosed) how the archetypes help and impact you.
  • 3. You answer my specialist questions.
    This will help me better understand where you are on your journey, what works, and what needs to be improved. Expect questions about yourself, how you work, how you are selling, your brand, your marketing, what you love, what you dislike, fear or maybe even hate.

    I create a Roadmap that works around your dislikes and focuses on keeping you in a state of joy and delight. 

3. Who is the Real You program for?

  • This program is for you who you feel wonderfully different, don’t conform (or don't want to conform anymore) to conventional norms, and are ready to leverage your unique strengths and discover your unique gold and genius.
    + Women (with or without a business) over 40. But there are also members who are younger. We have women from 35 to over 70 years from all over the world.
    + Who identity as female, sensitive, uber smart, multi passionate
    + Or are neurodivergent ADHD, AuDHD, autistic, dyslexic, DCD/dyspraxia, etc.
    and are self-diagnosed, diagnosed, or wondering about it, it's all good
    + Or a mixture of all traits and ND challenges and qualities and seldom feel that they belong.
    Women who don't want more of the same! But they want to Rise and experience an abundant life!

4. Can I join immediately? or do I need to wait? 

  • Yes, you can join immediately. There is no need to wait. Enrollment is easy—just click the link to join and start your journey towards your golden success.
  • However, the Sisterhood - the group part - starts in May 2025. You become part of a small close-knit sisterhood. If you join now, you get access and support immediately.


5. What happens when I join? How do I get started with the Real You program?

  • 1. You receive your personal welcome!!
  • 2. From May, 2025 forward, you get access to the questionnaire, your personal space.
  • 3. You also get access to a small private group (off-Facebook) 
  • 3. After the call, Esther will create your personal Roadmap, and you are ready for an epic 12 months.

6. How many in person calls do I have with Esther?

  • You have one 1,5 hours call with Esther at the start of the program where she dives into your gold and genius.
    You also have a:
  • 1. Monthly Open Office session for everyone where you ask support from Esther
  • 2. Monthly Archetype Sessions where you dive deeper in each archetype and practice art and creativity with the sisterhood and Esther
  • 3. Monthly Sister mind Musing with the sisterhood, where you can ask everyone in the sisterhood for feedback and support
  • 4.The Real You Archetype where you create your Personal brand. At the start of the year. The coaching you get here is very important if you want to create an unbeatable epic Personal Brand.

    No, you don't have to be present at each call. You just use what you need!

7. How long does the program last?

  • Twelve Months.
  • We set up your Golden Real You Roadmap the way it works best for you. 
  • 12 months of implementing, growing and moving forward in your golden direction.


8. I’ve tried other programs before. How is this different?

  • Everything.
  • This is a 100% personalized Roadmap.
  • We focus on personalizing the journey to your unique needs,and dreams, emphasizing authenticity and true self-discovery, rather than a generic approach.
  • Even better: there is NO generic approach.


9. What areas will we focus on?

  • We focus on setting up every element that will help you reach your dreams.
  • That can be your personal brand, your visual identity, discovering and working with your unique soul audience, setting up an effective way to sell and market that works for you. 
  • We go for easy, exciting and doable.
  • If needed, we start with overcoming personal obstacles, discovering your gold, genius, and abundance archetypes. It's your roadmap.


10. I don't want to grow a business. Does this work for non-entrepreneurs?

  • Absolutely!
  • This works for all levels, from beginners to more seasoned business owners.
  •  If you have a larger business and are already over 10K months and growing a team, this might not be the program you need.


11. What kind of support will I receive?

  • You have your Personal Gold Session with Esther in person. This will kick-off your year.
  • Your completely personalized Roadmap. Set up in alignment with your health, circumstances, energy, archetypes, dreams, and goals. 
  • The Real You Archetypes where you find your Genius and create your Personal Brand.
  • Monthly access to Esther’s expertise at different sessions each month 
  • Monthly personal accountability.
  • Weekly accountability, fun challenges, and encouragement in your group.
  • Selling and marketing workshops and training with the sisterhood
  • Your sisterhood community of supportive peers to share, connect and grow together.


12. I’m not sure what my unique strengths are. Will this program help me find them?

  • Yes, one of our core objectives is to help you uncover and harness your unique gifts and talents.
  • We use the Real You Archetypes for this, because it's by far the easiest way!


13. How interactive is the program?


Highly interactive, featuring live sessions, community discussions, and personalized feedback.


14. How soon will I see results?

  • Participants often experience increased clarity and confidence within the first few weeks.
  • Everyone is different. If fast result is important, that will be our intention.



15. Do I need any special tools or software?

  • You'll need an internet connection and a device to join online sessions. We often use Canva, but you can use the Free version.
  • We use Zoom for the calls. That is free for you as well. We often use journals, paper to doodle and draw, pencils and felt pens. 


16. My English is not perfect. Is that a problem?

  • Not at all! Our community and program are inclusive and supportive. Many of our members are not native English speakers. We value clear and compassionate communication, ensuring everyone feels at ease and understood.
  • If needed, we all mix our French, German, Dutch, Spanish, Ukrainian, Italian, Czech, Icelandic, English, Polish, Romanian, Bulgarian, Swedish and many more languages together.


17. Will Esther design my Visual Identity?

  • You get a brand with your brand colors, fonts and a look and feel based on your Gold Roadmap.
  • This is a brand optimized for your Abundance Archetypes, gold and genius. You can change every element of your brand yourself.


18. What if I feel stuck during the program?

  • You’ll have ongoing support from Esther and the community to help you navigate any challenges.


19. At what time are the calls?

  • All our calls are in CET/Amsterdam Paris time. They usually start at 3PM CET time. Most calls are on Monday,  Wednesday of Thursday. 
  • In August we only have a call at the start and the end of the month, because of holiday-hay/


20. Can I connect with other participants?

  • Yes, there is a private group, and there are three calls where you meet the sisterhood. Connecting with like-minded women is a vital part of the program, fostering a sense of community and support.
  • Your Personalized Roadmap to Success and a small close-knit Sisterhood of like-hearted women. You follow your unique path, and reach your personal goals together. 


22. How will this program help my business?

  • By aligning your business with your true self, you’ll attract clients who resonate deeply with your unique approach.
  • You are not the first one! Read the testimonials.


23. What makes Esther the right person to guide this journey?

  • Esther combines her deep branding expertise with her empathetic approach, uniquely positioning her to guide you through personal and professional transformation.


24. What are Esther'scredentials?

  • Art historian and certified transformational coach with extensive experience in branding and marketing, including over 28 years with Fortune 500 companies, museums, NGOs, local and provincial governments, Media and new Media.
  • Published books on art, new media, marketing, storytelling and design, including best-selling books.
  • Esther has been been recognized for her unique and innovative approach of helping women entrepreneurs embrace their unique strengths. 

25. What if I have more questions during the program?

  • You have Monthly several opportunities to connect to Esther and her team ensures that all your questions are addressed promptly.


26. I'm ADHD, AuDHD, autistic, or prone to overwhelm. Will this work for me?

  • You are amongst friends. Our community is closely-knit.  
  • The Real You Roadmap is not a mass-program. Our members are wonderfully weird, sensitive, multi-passionate, often neurodivergent/ADHD, super smart and they need and deserve a personal approach.
  • So if that's you, you know what to do.

27. Do you also offer a solution that is fully in person??

  • Yes, I offer one-on-one The Real You - it is called Become Irresistible - where I create your process and we go through the entire process together. In 2025, a few new spots for this exclusive One on One with me will open up.
  • You can find more details on the coaching packages on my website. 
  • Price starts at  8.500 euro.

28. Is there a payment plan available?

  • Yes, we provide flexible payment plans to accommodate your financial needs. 


29. How do I get started with the Real You program?

  •  Enrollment is easy—just click the link to join and start your journey towards embracing the Real You.


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