Somewhere in 2016, I wrote a book in a language that was not mine. I created art for the book, started a Publishing Business - because why not - and published the book.

The entire process took me 14 days

+ I genuinely thought this was how everyone did it. And yes, I'm aware now - many years later - it was an epic episode of hyper fixation.

I deeply loved the entire process, my god did I feel in full flow!

It felt like my brain and body had been taken over by some higher force.

▶︎ The book was about Being Different. About Not Fitting In. About the pain of feeling isolated. It was about my clients and the many similarities that they had in common.

Hence the title:

The Wonderfully Weird Woman's Manual: How to Thrive & Bloom when you're Fiercely Bright, Feel too Much and Have Way too Many Passions

To my surprise, people loved the book. That made me so happy BUT it also freaked me out.

What if they find out it took me only 14 days? It's hardly 'A Real Book', and it's also incredibly non-scientific. It was too easy to write, so it's worth nothing.

So I kept adding things: a workbook, a membership . . .

But the feeling of Big Fat Imposter I'm a Freaking Fraud remained.


I had entered the world of 'Normal Business Coaching' where:

► USING your weirdness is 'Hahaha Fun' as long as it's a Gimmick For Your Brand.

▶︎ BEING weird is a Big No No.


Because there are structures, rules, and goals that need to be followed.

▶︎ The average business, branding, and promotion program is not created for those who have:

  • * too many emotions
  • * a brain that can travel through 95 books at the same time but shuts off when it has run out of dopamine.
  • * years of shame, trying to fit in, and a desire to grow something meaningful that keeps being crushed.
SO I REMOVED THE WONDERFULLY WEIRD from my business, heart, and soul.

I even deleted the tags on my website.:

  • * "Hey, I can be normal!"
  • * Hey, world! Watch me grow my business to several 100K's
  • * Watch me shooting goals straight as an arrow.
► Being Normal was So Much Fun.

Until it wasn't.

  • // Because it's the Nature of the Weird To Be Free!
  • // Because FEELING like a crazy person while PRETENDING to be a normal person killed my soul.
  • // Because my off-switch had broken and I couldn't stop changing what worked and creating new stuff
  • // Until I had broken everything that worked.

And then I found out that I had ADHD and it finally made sense. I had masked as a Normal Average Person my entire freaking life.

► While in fact, I was just beautifully Wonderfully Weird. As were so many clients, friends, and family members.

They are wise, truth-telling old souls, intuitive, gifted, pink sheep, sensitive multi-passionate deep thinkers, or neurodivergent, ADHD stars.

And NOT A SINGLE ONE of them can be pushed into a box.

► So instead of having a proper holiday, I hyper-focused on the 5 Archetypes of the Wonderfully Weird.

Yes, I created a quiz, a workbook that's so beautiful it makes my heart jump

In 14 days!

// It's time for the Wonderfully Weird to OWN their unique magic.

The Standard Way of "This Is How You Build Your Business and Brand" might work for the non-wonderfully weird.

And that's totally fine.

  • No more: There's Something Wrong With Me!
  • Yes, to 'Let me dive into my Focus Queen power so that I can send out that email'
  • Yes to, "I have no words today. Let's see how my Dream Miracle energy can write this text for me."
  • Yes, to empower each part of your Wonderfully Weird authentic self and become your own standard!

HOW TO BRAND, MARKET AND PROMOTE YOUR BUSINESS when you're an old, wise, truth-telling soul, an intuitive, gifted, pink sheep, a sensitive multi-passionate deep thinker, or a neurodivergent, ADHD star 

And you have been tricked into believing that there's something 'wrong' with you and as a consequence, your business is suffering, even though you have unique powers.


I'm Esther de Charon de Saint Germain

Esther de Charon de Saint Germain is the Branding Queen, a business strategist, transformational business coach and a very Wonderfully Weird ADHD star. She's a bestselling author of books like the The Wonderfully Weird Woman's Manual'. Her business is founded in over 25 years of intensive branding and marketing experience with Fortune 500 brands as well as the European Union, Museums, Air France /KLM, and NGOs.
Esther channels information from Source. She can hear the whispers of souls, nature and ancestors and bend energy (and if you're Wonderfully Weird you can probably do this too)

As the founder of the Wonderfully Weird movement that transforms, inspires, and supports wonderfully weird entrepreneurs to NEVER FIT IN AGAIN. And instead build their - very profitable - brand, marketing, using their unique powers, while navigating the obstacles and difficulties of trying to fit in for years.

She's feeling very fortunate to be Abe's mother and Rik's wife (and the servant of Marie and Leeloo (yes, cats)

🌟 If you want to grow your brand and promote your offers the Wonderfully Weird way, join The Real You
🌟 If you want to work with Esther in a in person setting, transform your business and life, step into a much larger future and embrace your feminine power and abundance, the Become Irresistible is the place for you.
🌟 Follow Esther at Instagram | Facebook

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