May, 2020 to the beautiful Dutch island Schiermonnikoog  


Are you longing to show up in a way that's Brave, Powerful, Vulnerable, Attractive, Real and fully Congruent with Who You Really Are?

Are you ready to let go of second-guessing how your audience perceives you? Communicate and connect straight from the heart?  

Are you wondering if it's possible to build a brand that supports *the real you!* to shine as bright and unapologetically as a lighthouse, and lead clients and customers to your business.  

Are you you wondering: 'Who is my soul client?' 'What do clients really need from me?' Why would people trust me? Let alone pay me!' Is there a way to build a brand that feels as genuine and powerful as the beating of my heart

Is that even possible?



Four magical days on the beautiful quiet Dutch island Schiermonnikoog.

The sound of the waves, the beach, impressive skies, bicycles, a hand on your shoulder, the wind playing with your hair, a deeply profound insight, the feeling you're completely in touch with your calling, lovely food, your feet in the sand, a circle of friends, a glass of Prosecco, silence, laughter, you and 9 other women.

Your heart filled with love. Your mind aligned to greatness. Your soul connected to its purpose. Your note book filled with ideas.

Your plan ready to be implemented.  

Martha Pelkman Author, founder of the Pelkman Method


I wanted to work on my biz, but not IN my biz and I felt I needed a break so this retreat came up at the right time and the right moment.

I hoped to get answers on what my business should look like, maybe get a different name for my business and the retreat gave you me the answers I needed. It turned out to be a whole lot lighter than I expected: I am moving away from my past and looking at the future

It feels so aligned that I started implemented it immediately!

To the women thinking about joining I would tell them totally to go. It digs deep, has a good balance between work and leisure time and is really fun to do!

Welcome to the All-Inclusive VIP Brave Branding  Retreat
with Esther de Charon de Saint Germain.


Valérie Romano Mindset Energy Coach


I wanted to stop questioning 'Who I Am' and find the Real ME so I could build my new brand. I wanted to rewrite my story - and after the retreat that page is already turned, filled with all that I am.

I joined this retreat because I was ready to invest in myself in a classy, meaningful way and Esther's brand really appeals to me. The way she speaks, talks, shows up, her style, wording, and her way of perceiving life.

The retreat gave me what I needed. It feels like the RED CARPET is laid out for me. I only have to pick up the diamonds and let them connect with the energy of my Sun.

To people who are thinking about joining I would say that they should REAAAAAALLLLLY take this opportunity if you want to rise and find out what makes you unique. Being around Esther and these beautiful women in the retreat was a Celebration of Life at its Purest Essence.



You and an intimate group of 9 female entrepreneurs - joined by the desire to step into your greatness and use Who You Really Are as the main attraction factor in your business.

All you have to do is get on the Ferry. On the island a taxi awaits you. It will take you to the most beautiful Villa on the island - 250 meter from the sea. Your own bicycle is already waiting for you.

I will wait for you with a glass of Prosecco. If the weather is good we might even have a little beach party! (bring a warm sweater!)

For 4 days we work in sessions. Finding your authentic brave brand, your soul clients, your offerings and the effective aligned marketing that brings in more clients and more money.

We work with ease. Light. No pushing or pulling. I make a sacred space for you where The Real You can show itself. You will be connected to your authentic power.

I'm going to support you to let go of old layers that stand between 'the urge to hide the best of you', so you become 'a visible magnet for your clients'.


The outcome of the Real You Retreat: 

You go home with a fully aligned personal brand that takes guessing, doubting and feeling small out of your business. 

You will know what your unique gift is worth. You know how to leverage your worth as the main attraction-factor in your business. You can communicate with your audience from your heart. 


Crystal clear clarity, profound self-love, and the ease that leads to clients, money, and impact.

Curious to see what the Retreat Villa looks like? Join Esther for a tour.

Glenny Sijlbing Diversity and Inclusion Consultant


I joined the Brave Branding Retreat because I needed to reconnect with my business and goals and to find out who my soul client really was. I wanted to work with Esther because I love her energy. It's really energizing.

I got everything I needed for my business from the retreat.

Join when you want a lot of inspiration. Don't expect stuff about funnels, or only straight business strategy. For me, the result of the retreat is A Brand New Business idea with a completely new role for me and a clear way to implement it.

The VIP Brave Branding Retreat is completely different because:

In this retreat you uncover your Real You. Meaning: this Retreat will help you stop playing small or downsizing your unique gifts and we base your personal brand on who you Really Are.

You are being lead by the magic of soul whispers visualisations and  my extensive knowledge of personal branding, marketing and positioning. 

After the Real You you can communicate with your clients and audience from your heart,  without disguise. Enter ease and real results!

The exact moment you experience that you are powerful, lovable, and unique, clients, money and impact will come.

The Gift of Time

Many of my clients need time to process. That's why we there's ample time for you to walk on the beach. Look over the sea and feel the power of the incredible nature all around you.

You can go for a bike ride, retreat to your own room, or have cappuccino in one of the restaurants in the village. 

photo Magda Zatari

My name is Esther de Charon de Saint Germain:

I am the Personal Branding Queen with the gift to communicate directly to your wisdom soul. I am the leader of the Wonderfully Weird movement and author of 'The Wonderfully Weird Woman's Manual'.

I know what it feels like to not clearly understand  how amazing and unique you are.

I know intimately how it feels to shrink yourself into invisibility.  I've tried to fit in and dimmed my real light. I was afraid that people would think I was just some random weirdo! Someone you didn't take serious!

Mind you! I was afraid of that even with my 25+ years experience in Branding, Strategy, Consultancy and Design where I worked with Big Brands like ING Bank, KLM, Staatsbosbeheer, Boskalis and the European Union.

I embraced my uniqueness, combined this with my skills, founded the Wonderfully Weird movement and voila.... here we are!

My mission is to support high-achieving ambitious wonderfully weird female entrepreneurs - including you! - to leverage your uniqueness as the source of your business success and  your happiness. 

My zone of genius is that I can see you. I see the Real You. I see your true power through all the layers. This gift allows me to work fast and effective.

Is that what you want?

Out with the struggle. In with flow, alignments and ease. Transformation starts here!

"I will create the space for you where the answers will come and connect to who you really are."

"Esther gave me the answers to questions I didn't even know I had."

Mirjam van der Zee The Practical Moonlady

The Day After the Retreat I Sold a Coaching Program

Despite all my efforts, there was something not congruent in my business and I wanted to align my branding with my Soul's mission.

That's why I joined the Retreat.

I was getting tired of all the hard work that not always pays off as it should.
We all know what is needed to build a thriving business. But to make it aligned with what you are here for on Earth is not so easy!

In this retreat, we reached deep into our souls and got extremely practical. Like: connecting to the big vision that keeps us going, the words that suit you best, the best colors for your brand, and everything in between.

Even the island itself was extremely inspirational. The lighthouse will be a part of my branding. I couldn't wait to start implementing!

And the most important thing: this amazing group of women. Intelligent, sensitive, daring to be vulnerable and bold... Open and helpful, asking difficult and helpful questions, being there when needed. And we had this amazing photographer Magda Zatari there!

To those thinking about joining I say: "YES! Because this retreat will totally align you. We went both deep and got very practical. It was very easy to translate meditations and dreams into practical, doable steps! The best thing: The day after I got home I had an introductory call with a prospect and I could easily sell a One on One program to her!

The schedule of The Brave Branding Retreat

The first part of the retreat is all about you getting in touch with the Real You.

In the second part we shift to the practical part of personal branding. The focus is not on Facebook ads, funnels or blogpost, but on 'How you make your clients feel' and how you can leverage that in a way that speaks directly to the hearts - and action - of your clients.

We focus on your special energy : how can I communicate with my audience so they hear what I say or experience when they read my blogposts.

You become fully aligned with your services or products, and sell straight from your heart!

"To the women thinking about joining I can only say: Do it!"

Martha Pelkman Author, founder of the Pelkman Method


I wanted to work on my biz, but not IN my biz and I felt I needed a break so this retreat came up at the right time and the right moment.

I hoped to get answers on what my business should look like, maybe get a different name for my business and the retreat gave you me the answers I needed. It turned out to be a whole lot lighter than I expected: I am moving away from my past and looking at the future

It feels so aligned that I started implemented it immediately!

To the women thinking about joining I would tell them totally to go. It digs deep, has a good balance between work and leisure time and is really fun to do!

The Brave Branding Retreat is . . .

For you when

  • You are a woman entrepreneur who is deeply passionate and serious about your business 
  • You are willing to participate fully, question old beliefs and are willing to go deep. 
  • You love to give and receive world class support
  • You are willing to be and feel vulnerable *even when that also feels a bit 'aaaaah' 
  • You are an implementor. Once you GET it to will follow through and implement.
  • You're in need of real Aha Moments and Huge Insights 
  • You're at ease with spirituality because you know it will lead you to your desired outcome and find it easy to go from head to heart. 

Not for you when 

  • You don't have a business, or any entrepreneurial experience or business plans *it's okay to be at early stages 
  • You don't thrive in a loving, warm company of fellow female entrepreneurs and are not willing to look deep inside
  • You regard this retreat as therapy 
  • You are not willing to let go of your protective layer.
  • You're all ideas, but will never implement anything


Bicycles (no cars!), beach, birds, wind, sun, breathtakingly beautiful skies,
lovely meals, the light of the firehouse in the night, and the sound of the sea:

The island Schiermonnikoog


1.  POWERFUL Brave Branding STRATEGY

We work together for three full days, one afternoon, one morning. The retreat takes place at a beautiful villa on the Dutch island Schiermonnikoog.

We combine work, deep connection and deep insights with 'the island feeling'.

I'm there for you. You will get world class support. I create the space for you where answers can come over and connect you to Who You Really Are. We alternate soul whispers, energy clearing (let's get rid of those old beliefs) with sound branding strategy.

We don't work with a a rigid program.  WE do what is necessary to make the click between "This is what I really want" and "This is what that would look like" and "This is how we do it." 

And while being on that Brave Branding path to you can let go of everything that keeps you small.

One of the group sessions


On the last day we will work together - just you and me. And I will bring everything together for you. We will sit together with everything you have been writing in your journal and I will connect the dots for you.

You will walk away with a completely clear and Made-for-You Implementation Plan.

All you need to do is go home and follow your personal Implementation plan. 

All the meals are cooked with love *and both healthy and very delicious

3. Delicious home-cooked meals, breakfasts, lunches,  home-cooked diners, welcome drinks, coffee, tea, snacks

Breakfast, lunch and diner will be served at the villa. We will have diners cooked in our villa by our own cook.  Every meal is delicious, healthy, gorgeous. Like little parties for the eyes and the mouth. 

Let us know in advance if there are dietary restrictions.

Maybe we can even have a beach picnic when the weather is good!

All the meals are cooked with love *and both healthy and very delicious

4. Your bedroom AND STAY in the villa

You sleep in a single room in the Villa or (depending on how many women join the retreat) in a beautiful shared apartment (with double bedrooms) next door to the Villa. 

Because you need alone time.

There is a kitchen, a (shared) bathroom,  the Villa (where you spend most of your time) had many terraces, a large garden, rooms to work if you need, and there is a sauna.  

There is wifi in the villa and the apartments.

View from the bedrooms 

5. Your own Amazing VIP Soul Portrait Shoot worth $ 750

Soul Photographer Magda Zatari - lives and works in Romania. Esther worked with Magda at Live Days in Zurich and fell in love with her way of photographing.

Martha took amazing portraits at the first retreat and will join this retreat again to take your Soul Portrait.  Magda can 'see the soul and real strength' of the people she photographs.

Together you choose the best possible location and you tell Magda what kind of photos you need.

Because you are in full flow * with all the many insights you get around your brand personality and style * your portraits will be extra powerful and truly YOU!

Magda will do a very special VIP photoshoot with you.

You receive  5 edited high resolution digital photos that show 'the Real You' after the retreat.

Magda Zatari at work!

6. Your own island bike and transportation to and from the ferry

There are no cars on Schier, so you get your own bike on the island. It's ready for you when you arrive at your apartment!

A taxi will pick you up at the ferry and bring you and your luggage back to the ferry.

You bike is waiting for you


It's possible *and highly recommended* to get extra support after the Retreat. Over a period of 3 Months we meet every 14 days for our strategy session.

Just you and me in a completely focussed session that will help you to take all the steps you need to take, with the aligned mindset and self-love that will actually help you to reach your beautiful goals.

I only very occasionally work 1 on 1. So this is the very special opportunity.

The worth of  of this special package would typically be $ 5,000.  But as part of the Retreat it's included in the Platinum Retreat!  

Extra Strategy sessions are possible at a very special rate

   Not included:

Travel costs, ferry

You travel to Schiermonnikoog by airplane (either fly to Schiphol Airport or Groningen Airport)  or come by train or car. Scroll down to the travel area.

Elisabeth de Charon de Saint Germain Business Coach Soprano


My sister Elisabeth was our cook during the first retreat. Though she is a soprano and business coach (and a very good cook) she cooked us the most amazing meals. This is what she observed:  

"What I saw and experienced is the incredible combination of allowing the flow, spirit, and soul to work hand in hand with kick ass down to earth doable and extensive plans for implementation. The women in the retreat were being guided to stand on their own feet. They ended the playing small. Stepped into their own business and nobody else’s. I saw Connection, joy, being focused and in action and the beautiful photoshoots.

Being at the retreat helped me to reclaim something I had lost. The power of being of service by caring for others and being happily creative and systemized at the same time. It gave me a clear sense of purpose, joy, and a lot of self-confidence: Yes! I can follow my own nature"

Retreat dates

 We start on Monday afternoon with drinks and snacks.

May (dates follow), are full retreat days.

May .. (date follows)  we leave at 10 AM

Or you stay till the end of day (the ferry leaves several times a day).  You are advised to stay at least one more day (or the rest of the week) to relax. You can also fly in a bit early and spend a lovely weekend on the island before we start. (extra days are not included)



Schiermonnikoog is the smallest 'wadden' island in the north of the Netherlands. You reach it by ferry or watertaxi.

There are almost no cars.  Everyone walks or rides a bike. Your island bike is waiting for you when you arrive!

Being on Schier is like being far away from the hustle of daily life. Even in summer when many tourists take the ferry to enjoy island life for a day you've got the entire beach by yourself.

The island is a nature monument. It's well preserved and  wild at the same time. 

We will use the beauty of the island, the power of the sea, the impressive every changing light of the sky, and the fastness of the beach in this retreat.


Extra's you can book!

BOOK YOUR EXTRA'S (at additional cost)

1.Your photoshoot with Magda Zatari contains 5 fully edited pictures (Magda is an absolute editing wizard!)

If you want more pictures it is possible to purchase more from Magda at a special retreat rate.

photo Magda Zatari

Gold or Platinum


There are only 10 spots available - > Click here if you have a question for Esther <

Do you have a question? Or want to talk to Esther? Send us a message!

Real You Personal Branding Testimonials

My way of working with my clients is unique. I tune in to what it is you really need and take it from there. This highly personal way of working is what leads to real lasting result.
Here are some testimonials that will give you an idea of what you can expect.  

Testimonial Michelle Seaton, attraction Marketing coach

photo Magda Zatari

photo Magda Zatari

When you walk into a room to work with Esther, be prepared to walk out changed. There is a certain energy, a warmth, that will draw out the deepest and sometimes the darkest sides of you.

This isn’t something to be afraid of – as we all know, the most brilliant diamonds are buried in the darkest of shadows. Esther artfully takes you by the hand, in the safety of the circle of women she creates and gently allows you to own what you have known all along, just how brilliant and unique you really are.

She skillfully leads you on a journey of self-led discovery and you leave the experience with a brand so authentic, that you will forget the concept of there being any competition, and confidently step into the creation of your dream business. Don't miss an opportunity to work with her.

- Michelle Seaton, attraction marketing coach

Testimonial Martine Brueggemann,
health coach, and migraine expert

Testimonial Valda Lace, purpose coach

Testimonial Mareike Fuisz, founder Down Syndrom -

Selen Graf Animal Health Expert & Healer

I have Found my Soul Clients

I was always rethinking who my ideal client was and how to approach them. I knew how important this is for the whole communication, services, branding, etc. and just felt stuck as I did not know which steps to take.

I tried to find my soul clients and my zone of genius so I really could give to the world. But if you are not working with the right clients it might feel like you are doing well, but nothing really happens - I could not grow and it felt like I was doing the same as many others...

The Real You has a totally different approach. Other programs are mostly looking at the market, trends and are defining your niche or ideal clients based on external factors. In the Real You, you will learn to feel your feminine strengths and to connect deeply to your soul client. No one else can tell you whom you have to focus on. You have to listen to your heart and look first what you love to do. And the Real You takes you through this journey.

Just to talk to Esther :-) It is a truly feminine approach which is very unusual in the marketing world. To work with the energies, with our own strengths and our own life purpose was great.

I have found my soul clients - which were by the way not whom I have expected. But after that, I could realize a very core strength of mine which I had been refusing to give access. I could find my zone of genius so quickly and turn it in a program. After only 1 Month I created - and sold - my first 12-month group coaching program for my soul clients

You need to join the Real You because we need to change the world! Esther is going on a new path, working strongly with the feminine energy. If you think that everything else feels like a bubble, you want to find your soul clients and change the world, then you will find help here.

Testimonial Gudrun Mahlberg,
owner Shandora

Testimonial Anna Andergrahn, founder of Bubbly Balance

Testimonial Monika Hein, owner VisioTerra 

Is this what you want? Seeing yourself, your business, your possibilities and clients from a completely new perspective? And then act upon it!


The Retreat starts the moment you're on board of the Ferry  - 45 minutes - to the island Schiermonnikoog

What Schiermonnikoog looks like from above.

Schiermonnikoog is wonderful in every season. 

How to Travel to Schiermonnikoog

Public Transport
The boat to Schiermonnikoog leaves from Lauwersoog Veerhaven. By train you travel either to Leeuwarden or Groningen. From Leeuwarden you can take bus line 50 and from Groningen bus line 163 to Lauwersoog. Both depart from the bus station and are connected to the departure times of the boat. Plan your journey on

Wagenborg Passagiersdiensten travels four times a day by boat between Lauwersoog en Schiermonnikoog. The departure times are shown on the website of Wagenborg Passagiersdiensten ( You can leave your luggage on the special luggage cars.

On the island
Once on Schiermonnikoog buses and taxis are available to transport you to your destination. Your bicycles is already waiting for you.

Another question?

Don't wait Click here =>

10 Spots Available


October 2019 is so far away, do I have to decide now?
Yes! Think renting houses, preparations, hiring people... also, the fun starts the moment you're in. 

Can I wait a little bit longer before I decide?
Yes, you can, there are only 10 spots available. So if you want to ensure a spot, act now.

What if I join and I want a refund?

It is your responsibility to read and understand our cancellation policy before making a reservation.

Naturally, no one books with the intention of cancelling or postponing their retreat, but unexpected things do happen, so please purchase travel cancellation insurance once you have made your reservation.

To join the retreat you have to take care of your own (travel) insurance.  

If you cancel your retreat, we do not offer refunds for any reason. A portion of your payment may be used as credit for another retreat to be taken within two years of your original retreat date. You can transfer your credit to another guest.

Depending on when you cancel, cancellation penalties may apply.
Fees are determined by the following schedule:

If you cancel more than 60 days before your retreat start date, 100% of your payment may be applied to another program or retreat. Or even be used for 3  1-on-1 coaching sessions

Exceptions to our policy cannot be made for any reason. We do not offer credit for a guest arriving late or leaving early. You must submit your signed Participant Agreement form at least 1 week before we start the retreat.

In the unlikely event that  we must cancel the retreat for any reason, you may transfer your full retreat payment to another retreat, or you may request a refund of your payment to us, constituting a full settlement.

We are not responsible for your expenses incurred in preparation for any cancelled retreat, such as airline tickets, loss of work, and/or other costs associated with preparing for your trip.

EARLY BIRD AVAILABLE TILL OCTOBER 30 (or till all spots are gone)