The Real You Brand Archetype: Alchemist
The Best of You as an Alchemist:
You are a master of transformation, turning dreams into reality with a touch of magic. Your belief in possibility and change is infectious, inspiring those around you.
- Your Entrepreneurial Strengths:
You're naturally adept at innovation and transformation. You excel in roles where change and evolution are key. - Your Dreams:
Your dreams involve creating transformative change and unlocking new possibilities. In business, you aim to revolutionize industries or ideas. - You're naturally good at this:
Embrace experimentation. Your genius lies in your ability to innovate and transform. Allow yourself to try new approaches fearlessly.
- Your Biggest Obstacles:
You may struggle with grounding your ideas into reality, leading to frustration.Because your gifts are so natural to you, you often cannot see them as a true power. Instead of making money with your magic, you can even give it away. Without support, your dreams might remain unfulfilled. - Your Needs When you are Struggling:
A Personalized Roadmap can ground your visionary ideas, providing actionable steps to manifest your dreams. - Do this when you're stuck:
If you find your ideas too expansive, breaking them into actionable steps can turn potential overwhelm into actionable magic.
- Aligned Personal Brand:
Your brand should embody transformation and magic. Clients will say yes to you because they are captivated by your ability to make the impossible possible. Show them the Real You.
The Neurodivergent Alchemist
- ADHD Alchemist:
The ADHD Alchemist thrives in transformation. Using your boundless creativity to turn ideas into reality. Your ability to see potential in everything allows you to innovate and create change that is both impactful and inspiring. - Autistic Alchemist:
The Autistic Alchemist’s strength lies in your methodical approach to transformation, using a deep understanding of systems and patterns to create lasting change. Your focus and precision ensure that transformations are both meaningful and sustainable. - AuDHD Alchemist:
The AuDHD Alchemist blends creativity with focus, transforming ideas with both ingenuity and detail-oriented precision. This unique combination allows them to enact change that is both visionary and meticulously executed.

Find out how to use your archetype in your business and personal brand

It's time to dive deeper into your first Real You Brand Archetype!
We start with your video.
You want to transform. You are an Alchemist
THE Alchemist IN 9 STEPS
- Your Energy:
Transformative and visionary; others see you as a catalyst for change.
- What You Deeply Desire:
To manifest dreams and create magic from the ordinary.
- A Fun Day Out for You Would Be:
Attending a transformative workshop, visiting an art installation, or submerging in delightful magick, tarot, and crystals.
- This Makes You Angry or Sad:
Feeling stagnant and unable to create change.
- This Energizes You:
Transforming ideas into reality and inspiring others.
- This is Your Genius:
Innovation, metamorphoses, remaining in a liminal space, and inspiring awe.
- The Things You Have Never Enough Of:
Books on innovation, spiritual workshops, and unique tools.
- This Is How You Feel About Money on a Bad Day:
Restricted by its limitations on your creative visions.
- This Is How You Feel About Money on a Good Day:
Empowered, as it fuels your transformative ideas.
- Your Energy:
ADHD Ruler:
The ADHD Ruler thrives in dynamic environments where their quick-thinking and ability to pivot rapidly comes into play. Their energy and drive enable them to lead with passion and motivate teams, often seeing connections others might miss. Their visionary mindset helps them turn chaos into structured plans and often inspires innovative solutions to complex problems.
Autistic Ruler:
The Autistic Ruler stands out with their profound ability to focus deeply and bring unmatched clarity and precision to their leadership. Their attention to detail and commitment to thorough, thoughtful decision-making ensure that every action taken under their guidance is deliberate and well-considered. They cultivate an environment where structure and clarity reign, often providing stability and foresight that others look up to.
AuDHD Ruler: The AuDHD Ruler is a powerhouse of innovation and structure. They blend the best of both worlds—bringing the spontaneous creativity and energetic drive of ADHD together with the deep focus and analytical strength of autism. This unique combination allows them to lead with both vision and precision, making them exceptional at guiding teams towards goals while navigating through challenges with resilience and strategic insight.
These perspectives highlight each archetype’s unique traits, turning what might be perceived as challenges into their greatest strengths. Let me know if you need more elaboration or additional archetypes!
Dear Alchemist, let's have a heart-to-heart about marketing and selling
I get it selling, your personal brand. All those tiny steps can sometimes feel like trying to fit a square peg into a round hole. Especially when you're like my wonderfully weird clients. They are brimming with unique brilliance, but the one size fits all approach is just not for them.
Here’s why selling and marketing can often challenge the Alchemist (no natter how much you want to support your people)
- Self-doubt blocks bold, magical messaging because you are afraid to over-promise or that clients can't achieve what you say you can do.
- Fear of failure prevents experimentation with marketing.
- Feeling misunderstood, leading to communication challenges.
- You might even experience a difficulty prioritizing your business needs because you feel like a fraud.
The 12 Real You Abundance Archetypes were born from working with over 4,000 souls like you. Sensitive, introverted, old souls; multi-passionate individuals with unique minds, many of whom identify as ADHD, AuDHD, or autistic.
After countless attempts, you might face the same hurdles.
Not being seen, acknowledged, or truly understood because you don't fit the conventional mold. You are definitely not alone. Remember, only 6% of people complete online programs, and that number dwindles even more for those who navigate the world differently.
But here’s the thing: you require a path as unique as you are, and the archetypes are here to be your steadfast supporters.
These archetypes don't just illuminate your genius, they serve as your guides. Each archetype is crafted with a deep understanding of your traits and neurodivergence, focusing on what you truly need.
Because rejection sensitivity is real, and running out of dopamine can be a biological reality for you, not a character flaw to be remedied by "working harder." You deserve a path that respects and leverages your incredible mind, rather than trying to reshape it.
You deserve the best
And that begins with acknowledging your unique brilliance and finding the support that truly sees you. The Real You archetypes are not a one-size-fits-all solution; they are your allies in creating a life and business that feels authentic, fulfilling, and entirely your own. Let them show you the way to embrace your wonderfully weird self and thrive beyond the conventional.
With love and respect for your beautiful journey,
Esther
WHAT BECOMES POSSIBLE WHEN THE REAL YOU ARCHETYPES ARE PART OF YOUR PERSONAL ROADMAP?
WANT A RESULT LIKE AVA?
Meet AVA, a transformational coach who guides clients through life-changing processes.
Ava's main archetypes are the Alchemist, Rebel, Sage, and Lover. Her genius is her ability to facilitate deep transformation, her wisdom, and her nurturing presence. She's naturally skilled at helping others see what's possible.
Ava often finds herself overwhelmed by the emotions she encounters, wondering if her deep sensitivity to change and growth might point to being highly sensitive. Ava is afraid that she is too edgy for most people. She tried to 'pink herself', smile more, be likable, but it feels dishonest. She tried several branding and marketing programs. They all taught her to show up more soft. But her constant 'trying to be more likable' keeps her stuck.
Ava wants to grow, serve more people, But she can't decide on her type of clients. Ava feels stuck in conveying her offerings' depth and magic.
But understanding her archetypes opens Ava's eyes. Her innate ability to transform is her greatest asset. Her Rebel power can never be tamed. She can finally trust her wisdom.
Ava gets her structured personal roadmap that includes a brand that showcases her depth, edge and care. She discovers her clients are Rebels seeking profound change that they can't get with more 'middle of the road' coaches. They resonate with Ava's presence, empathy, wisdom, and authenticity.
Her unique brand draws those ready for transformation. Ava can finally focus on her passion and build a thriving practice

Your Real You Abundance Archetype reflects your wisdom, gold, strengths, uniqueness, presence, and energy.
► My name is Esther de Charon de Saint Germain. Sage, Creator, Alchemist and Ruler.
I'm the Branding Queen, strategist expert and soul whisperer with over 30 years of international branding and design experience for Fortune 500 companies and brands like European Union and Air France/KLM, a bestselling author and the creator of the 12 Real You Archetypes.
▶︎ One of my genius 'things' is seeing the Gold in people. Often within minutes. I have had the privilege of supporting thousands of women entrepreneurs and found out some women naturally embrace their 'differentness' and make it part of their life, business and brand.
While others try to fit in. Including myself! It took me 60 years to discover I am ADHD and autistic (AuDHD) and not a flawed person who always has to work 10 times harder than most people. That's how challenging it can be to fully see yourself.
► Entrepreneurs who embrace their differentness and focus on self-love, self-acceptance and being The Real You have more clients and earn more money in a shorter amount of time. Whilst those who regard their traits and brains as a mistake, often keep struggling, make less money and experience more stress and disappointment.
So, I'm so happy that I can present you with my 12 Real You Archetypes.
I'm confident you will benefit from their support.
YOU DESERVE A roadmap and sisterhood
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