A Very Important Branding Lesson: How to sell like Kim Kardashian by Being More Like You! Goodbye old launching tactics!
How long have you been selling online? 2, 6, 8, 10 + years?
Or are you brand new to selling? In that case: this is what it looked like:
LAUNCHING THE OLDEN WAY:
1. Building anticipation
4. sell, sell, sell
5. I’m dead! Soooooo tired! Please, let me be!
6. Okay, feeling better now, let’s build anticipation again
Recognize it? Bit boring right?
BUT . . .
// Everything has changed! //
It’s time to sell like Kim Kardashian
Now, this is NOT about being pro or anti Kim K. This is about flipping the coin and mix EVERYTHING.
No more rules (wake up rebels!) Go to Kim K’s IG feed. What do you see?
ON A RANDOM DAY YOU CAN BUY
Skincare (with a lots of SKKKK so that you always remember it!)
[Rest of the world: "I want a skin like that too"]
A grey sweater - Kim: "It's so cozy"
[Rest of the world 'Oh, wow she loves cozy too']
A bra that is - according to Kim: Better than any other sports' bra. ‘I always need a bra, but normal sports bra….’
[Rest of the world: "I need always need a bra too"]
A container for your cotton pads. Kim: ‘I’m a neat freak’
[Rest of the world: "I"m messy as hell, buy I wish I was a neat freak"]
A podcast episode about battling the US justice system
[Rest of the world: "And she cares too]
A thingy for your - as Kim calls it - ‘ugly trash'.
[Rest of the world: "Well, she's got a bathroom the size of your house and that of my neighbors. I want that feeling too’ ]
Kim Kardashian is selling a lot of completely different stuff!
BUT . . .
It all has the same look and feel! It’s understated, luxury, well made and …. KIM!
She has different price categories. There’s always something for everyone Kim-Lifestyle-Loving-Wallet.
There’s ‘something’ always available. No need to wait till the next launch. Yet, if you want the great items you gotta act fast!
So here’s a BRANDING LESSON
1. Find your inner-Kim!
What makes you different, unique, angry, happy? Why are you NOT like the others? (this is NOT about just about looks, this is about how you make people feel) That’s the persona you’re going to share with the world.
2. Find your flock, the people who love your support
Who’s go-to person are you? They are the ones who will buy from you!
3. WHAT do your people NEED from you?
Candles, rings, coaching, healing, lessons, retreats, yoga, books, skincare, bras, videos, support, etc etc.
4. SELL IT. SELL IT TODAY!
Don’t keep your treasures in a drawer with a lock on it.
Be like Kim Kardashian, SELL IT!
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// If you don’t know how to find your Inner-Kim
// If you don’t know HOW you make people feel, I invite you
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