October 10, 2022 9:40 am

Esther de Charon de Saint Germain

A Very Important Branding Lesson: How to sell like Kim Kardashian by Being More Like You! Goodbye old launching tactics!

How long have you been selling online? 2, 6, 8, 10 + years?
Or are you brand new to selling? In that case: this is what it looked like:


1. Building anticipation
2. Pre-launch
3. launch
4. sell, sell, sell
5. I’m dead! Soooooo tired! Please, let me be!
6. Okay, feeling better now, let’s build anticipation again

 Recognize it? Bit boring right? 

BUT . . .

// Everything has changed! //

 It’s time to sell like Kim Kardashian

Now, this is NOT about being pro or anti Kim K. This is about flipping the coin and mix EVERYTHING.

👉🏽 No more rules (wake up rebels!) Go to Kim K’s IG feed. What do you see?

Screenshot of Kim Kardashian sales channel instagram
Screenshot of Kim Kardashian sales channel instagram


✔️Skincare (with a lots of SKKKK so that you always remember it!)
[Rest of the world: "I want a skin like that too"]

✔️ A grey sweater - Kim: "It's so cozy"
[Rest of the world 'Oh, wow she loves cozy too']

✔️A bra that is - according to Kim: Better than any other sports' bra. ‘I always need a bra, but normal sports bra….’
[Rest of the world: "I need always need a bra too"]

✔️A container for your cotton pads. Kim: ‘I’m a neat freak’ 
[Rest of the world: "I"m messy as hell, buy I wish I was a neat freak"]

✔️A podcast episode about battling the US justice system
[Rest of the world: "And she cares too]

✔️ A thingy for your - as Kim calls it - ‘ugly trash'.
[Rest of the world: "Well, she's got a bathroom the size of your house and that of my neighbors. I want that feeling too’ ]

Kim Kardashian is selling a lot of completely different stuff!

BUT . . . 

✅ It all has the same look and feel! It’s understated, luxury, well made and …. KIM!

✅ She has different price categories. There’s always something for everyone Kim-Lifestyle-Loving-Wallet.

✅ There’s ‘something’ always available. No need to wait till the next launch. Yet, if you want the great items you gotta act fast! 


1. Find your inner-Kim!
What makes you different, unique, angry, happy? Why are you NOT like the others? (this is NOT about just about looks, this is about how you make people feel) That’s the persona you’re going to share with the world.

 2. Find your flock, the people who love your support
Who’s go-to person are you? They are the ones who will buy from you!

 3. WHAT do your people NEED from you? 
Candles, rings, coaching, healing, lessons, retreats, yoga, books, skincare, bras, videos, support, etc etc.

Don’t keep your treasures in a drawer with a lock on it.

Be like Kim Kardashian, SELL IT!



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No need to wait to upgrade your brand and marketing. You are in charge of change.

// If you don’t know how to find your Inner-Kim


// If you don’t know HOW you make people feel, I invite you

A truly feminine approach which is very unusual in the marketing world. To work with the energies, with our own strengths and our own life purpose was great.

After only 1 Month I found my zone of genius, turned it in a program and sold my first 12-month group coaching program.

SELEN YILDIZTAC GRAF Health Expert & Healer for Animals and Human Beings

With Esther's help, I changed my business name and brand and am able to envision  what I really desire and believe I can do it.

Esther 'gets' you right away. I have seen it happen so many times. She is very quick in analyzing, even if you try to hide it. But she never judges you and is able to pinpoint what is going on within yourself, even when you don't know what's happening.

ESTER SCHIPHORST Founder Zacht & Zeep

I doubted if I needed to invest in my business but I just love how Esther combines her professional knowledge in branding with the soul whispers - which I find a fantastic way to make changes in the mindset.

I feel much more confident and clear about my values, my business, my services, and clients. I learned a lot about myself. I can see my strengths and weaknesses clearly and this helped me to improve business.

Agnes Somogyi  Designer

About the Author

Esther de Charon de Saint Germain, Branding Queen, Marketing Strategy Miracle Extraordinair, Energy shifter, founder of the Wonderfully Weird World, bestselling author, and Whisperer of Souls also bestselling author, Abe's mother, Rik's wife, and the servant of Marie and Leeloo (yes, cats)

Oh, she can also channel information from Source, so that you can tap into the wisdom of spirit guides.

Esther is the founder of the Wonderfully Weird movement that transforms, inspires, and supports women entrepreneurs to build a business and brand based on self-love and self-acceptance and become their authentic selves.

You can work with Esther in the The Real You and if you want to honor you Wonderfully Weirdness and get 10 clients each month with emotional heart based marketing (that doesn't suck at all. Or work with her in person - limited availability - Take the Quiz for your best solution

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