A Very Important Branding Lesson: How to sell like Kim Kardashian by Being More Like You! Goodbye old launching tactics!
How long have you been selling online? 2, 6, 8, 10 + years?
Or are you brand new to selling? In that case: this is what it looked like:
LAUNCHING THE OLDEN WAY:
1. Building anticipation
2. Pre-launch
3. launch
4. sell, sell, sell
5. I’m dead! Soooooo tired! Please, let me be!
6. Okay, feeling better now, let’s build anticipation again
Recognize it? Bit boring right?
BUT . . .
// Everything has changed! //
It’s time to sell like Kim Kardashian
Now, this is NOT about being pro or anti Kim K. This is about flipping the coin and mix EVERYTHING.
No more rules (wake up rebels!) Go to Kim K’s IG feed. What do you see?
Selling!
ON A RANDOM DAY YOU CAN BUY
Skincare (with a lots of SKKKK so that you always remember it!)
[Rest of the world: "I want a skin like that too"] A grey sweater - Kim: "It's so cozy"
[Rest of the world 'Oh, wow she loves cozy too']A bra that is - according to Kim: Better than any other sports' bra. ‘I always need a bra, but normal sports bra….’
[Rest of the world: "I need always need a bra too"]A container for your cotton pads. Kim: ‘I’m a neat freak’
[Rest of the world: "I"m messy as hell, buy I wish I was a neat freak"]A podcast episode about battling the US justice system
[Rest of the world: "And she cares too] A thingy for your - as Kim calls it - ‘ugly trash'.
[Rest of the world: "Well, she's got a bathroom the size of your house and that of my neighbors. I want that feeling too’ ]
Kim Kardashian is selling a lot of completely different stuff!
BUT . . . 
It all has the same look and feel! It’s understated, luxury, well made and …. KIM! She has different price categories. There’s always something for everyone Kim-Lifestyle-Loving-Wallet. There’s ‘something’ always available. No need to wait till the next launch. Yet, if you want the great items you gotta act fast!
So here’s a BRANDING LESSON
1. Find your inner-Kim!
What makes you different, unique, angry, happy? Why are you NOT like the others? (this is NOT about just about looks, this is about how you make people feel) That’s the persona you’re going to share with the world.
2. Find your flock, the people who love your support
Who’s go-to person are you? They are the ones who will buy from you!
3. WHAT do your people NEED from you?
Candles, rings, coaching, healing, lessons, retreats, yoga, books, skincare, bras, videos, support, etc etc.
4. SELL IT. SELL IT TODAY!
Don’t keep your treasures in a drawer with a lock on it.
Be like Kim Kardashian, SELL IT!
DO YOU WANT MY HELP?
DONE WITH YOU - 1/1
The full brand alignment
Transform your Brand into Money Generating Alignment
Together we (re-) brand you so that you achieve your goals, can enjoy your life again and upgrade your entire business.
DONE WITH YOU - GROUP
Brand the Real You
Become the true queen of your business and brand in only 10 weeks.
We create your Iconic, Love-based, Authentic Brand so that serving and attracting clients is as easy as pie
SELF-STUDY
Do It Yourself
Start today with my Self-Led and Self-Paced Marketing, Branding and Mindset Programs.
No need to wait to upgrade your brand and marketing. You are in charge of change.
// If you don’t know how to find your Inner-Kim
AND
// If you don’t know HOW you make people feel, I invite you
A truly feminine approach which is very unusual in the marketing world. To work with the energies, with our own strengths and our own life purpose was great.
After only 1 Month I found my zone of genius, turned it in a program and sold my first 12-month group coaching program.
SELEN YILDIZTAC GRAF Health Expert & Healer for Animals and Human Beings
With Esther's help, I changed my business name and brand and am able to envision what I really desire and believe I can do it.
Esther 'gets' you right away. I have seen it happen so many times. She is very quick in analyzing, even if you try to hide it. But she never judges you and is able to pinpoint what is going on within yourself, even when you don't know what's happening.
ESTER SCHIPHORST Founder Zacht & Zeep
I doubted if I needed to invest in my business but I just love how Esther combines her professional knowledge in branding with the soul whispers - which I find a fantastic way to make changes in the mindset.
I feel much more confident and clear about my values, my business, my services, and clients. I learned a lot about myself. I can see my strengths and weaknesses clearly and this helped me to improve business.
If you want to grow your brand and promote your offers the Wonderfully Weird way, join 