lesson 5 Gold Brand Archetypes
Watch your fifth Brand Basics video and learn the 12 Jungian Brand Archetypes
What You’ll learn in this Brand Basics video
1. The Brand Archetypes based on the research of Carl Jung and the Hero and the Outlaw by Margaret Mark and Carol Pearson
The idea behind using brand archetypes is to anchor your brand against something iconic, something already embedded within the conscious and subconscious of humanity. In the minds of both the brand owner and the public, aligning with a brand archetype makes the brand easier to identify.
In Brand the Real You we use the Jungian Brand Archetypes more intuitively. I can't wait to share more with you!
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You helped me accept my fear, face and bless my past and dare to build a future for me.
Thank you, Esther, for this amazing trip in realness. This was is and will be a defining moment in my life. I can see the difference, my friends do too. You helped me accept my fear, face and bless my past and dare to build a future for me, the people around me and the world. I am now living with open arms. Ready to give ready to receive.
I learned to ask for help and the answers were awesome... I could go on and on. It was deep. I am going to my paints and my writings now. Thank you to you all beautiful women I felt our joy our fear our sadness and our victories. May our lights shine as we have so much to offer and so little to lose.
FÉLICITÉ N'GIJOL - Artist & author