Welcome Ruler, this page is for you!


I'm thrilled you answered my questions, found your first personal brand archetype and take my Personal Branding mini-course.

If you want to be found by amazing clients, feel good about your brand and yourself and make money doing what you love, you are in the best possible place. 

I CREATED A Mini personal branding course FOR YOU.

Because the fastest way to get wonderful clients is with your personal brand.

An aligned Personal Brand for a Ruler will do this for you:

  • * A fully aligned personal brand for the Ruler will feel authoritative yet approachable. 

    * Clients will say yes to you because they trust your leadership and are drawn to your vision of structured success and empowerment.

The Abundant Archetype Ruler
Archetypes Esther de Charon Ruler


Create an iconic personal brand in one day.

After my mini-course, You will walk away with:

1. A clear idea of how your personal brand can attract amazing clients. 

2. Important brand basics, and how to implement those into your current brand (no matter where you are on your path).

3. A clearer understanding of your top three obstacles that block selling and attracting the right clients.

4. The top strengths of your archetype.

Enjoy, 

Esther de Charon de Saint Germain

Branding Queen, creator of The Real You and Real You Archetypes 

Real You gold
Esther-de-Charon-The-Real-You-

DOUBLE CHECK Before you continue

ARE YOU AT THE RIGHT PLACE?

  • 1. Do you want more clients? 
  • 2. Do you want to make money doing what you love the most? Even though that can change All. The. Time.
  • 3. Are you (or are you wondering about it) ADHD, AuDHD, autistic, fiercely bright, multi-passionate, sensitive and often feel like the odd-one-out?
  • 4. Now, this is important. Do you sometimes wonder:
     
    ✔︎ 'I don't know how to use all my 'differentness and make money with it?'
    ✔︎ 'How can I attract clients when I keep changing my mind and offers?  
    ✔︎ How can I create an epic brand when I don't understand what my clients want, who they are and where they are?'
    ✔︎  'Why does it feel extra difficult for me? There must be an easier way'!
  • Wonderful! You are my people.
    I'm honored to give you several important brand basics that you can implement immediately. Let's create an epic personal brand so that you get clients. 

  • Let's create this magic together. You're different. I'm different. We need 'different' solutions. 
    Step out of the cycle of not enough, working without results and feeling like you have to push yourself in a tight armour-like business box. Allow me to create your Personal Golden Roadmap for Success.
    You are too special to stay stuck. I support you to grow your business and personal brand in alignment with your genius, energy, archetypes, brain, and traits.

    The best part. You don't have to do alone. We go for gold together.     


Here is your mini Personal Branding course 

VIDEO 1.

This is why a Brand is Important * when you want clients and growth.

A. WATCH THE VIDEO
 
A. When you want a profitable business, you need a personal brand to:

* 1. Consciously differentiate yourself from your peers.
And make it clear to your audience that you are the one for them. That it is your services, solutions and offers they should buy.
 
* 2. Stand out from the crowd.
There are 75 million small businesses. A personal brand is the number one reason you will always be visible.

* 3. Reach crystal clear awareness about your magic. THIS is the most important part! 
Package all your good stuff into an epic magnet. Your experience, expertise, your traits, neurodivergence (if applicable), your genius, the way you speak, move, your unfair advantage AND your archetypes.

B. WHY WE DO PERSONAL BRANDING DIFFERENTLY AND MORE EFFECTIVELY.

Almost every personal brand expert will teach you all about item 1. Differentiate yourself from your peers and 2. Stand out from the Crowd.  

I focus on all three items. However, after working with over 4.000 women entrepreneurs and with Fortune 500 companies, I know that the real impact comes from item 3: Having crystal clear awareness about your magic.

It's so much more than defining your position. This is where you become your own prime source of clients and money attraction. You truly become a client magnet. And since you can't fake this, the challenge we face is to believe it, feel it, accept it, life it and leverage it.

The good news: ultimately, this is where you gain the maximum amount of profit.  

C. ANSWER THE FOLLOWING QUESTIONS TO BETTER UNDERSTAND YOUR UNIQUNESS

cover real you mini personal branding video 1

Use this the page in your workbook to answer the questions.


C. ANSWER THE FOLLOWING QUESTIONS TO BETTER UNDERSTAND YOUR UNIQUNESS

  1. 1
    What is your genius? The things you're so good at that you can't believe other people are struggling with it.
  2. 2
    What is your unfair advantage? The skills, opportunities, challenges and unique experiences that only you have and that make you 'unbeatable'.
  3. 3
    What is your personal style? Look at your lifestyle, what you're wearing, how you move, anything that is 'remember-able', recognizable and relatable 

Got it? Great!

Now it's time to understand what fears and challenges a Personal Brand will remove for you and how the Real You Brand Archetypes help you.

VIDEO 2.
How to Create an Iconic Brand that Removes Your Top 5 Business Challenges

A. WATCH THE VIDEO

Once you have an Iconic Brand, this will change the top 5 business challenges of many small business owners (coaches, healers, artists, creatives, etc.)

1. No more fear of attracting the wrong clients
2. No more being invisible
3. No more worrying about a lack of money
4. No more feeling small and insignificant
5. No more feeling like you have to be like other people, and instead repel 95% and only attract
6 How can you repel 95% of people and flawlessly attract the 5% you want to work with?

When you mix the Real You with your Real You Branding Archetypes,  everything will shift. In this video you get two examples. This is where you discover how 'embracing your crystal clear awareness about your magic will cause an epic shift from 'bland' to 'Iconic' 

B. ANSWER THE FOLLOWING QUESTIONS TO BETTER UNDERSTAND YOUR CURRENT OBSTACLES IN GROWING A PROFITABLE BRAND AND REACH THE BEST CLIENTS

cover real you mini personal branding video 2

Use this page in your workbook to answer the questions.


B. ANSWER THE FOLLOWING QUESTIONS TO BETTER UNDERSTAND YOUR CURRENT OBSTACLES IN GROWING A PROFITABLE BRAND AND REACH THE BEST CLIENTS

  1. 1
    Do you know who your clients are? Do you know what they want, where they are, what they Google in the middle of the night? YES / NO                   
  2. 2
    Do you always know what makes you unique? If there are 1.000 life coaches (imagine I have written your expertise here) do you know with 100% clarity what makes you different? YES / NO 
  3. 3
    Do you feel confident sharing your magic with your audience? For instance, if you're neurodivergent, do you share your personal experiences, even though that feels vulnerable? Do you share stories? Do your people know what you look like, sound like? Do they know what you love? Do you know how to make your audience feel that you are the one for them? YES / NO

Answered YES more two times? That's amazing. You've got a great foundation to reach for more stars.
Answered NO more than two times? There is zero need to feel bad about this. In fact, this is amazing! Because you just got proof, that there's ample space for improvement! The only way is up.

C. By the way, do you know that 97% of my clients did not start a business because just because they want to make money?
They have started a business because they have a gift, a special magic, a deep desire to express themselves. They want to change the world, to heal, support, or to help.  100% of my clients also don't want someone else to tell them what to do. But they accept and invest in support that will take them to a new level.

Can you see the importance of intimately understanding your audience?

VIDEO 3.
How to differentiate yourself consciously from your peers.

A. WATCH THE VIDEO

This is something you can do right away! Understanding what makes you different gives you the tools to emphasize your unique way of working, helping, serving, and supporting your clients.

When new followers can feel and see you, they will choose your solution!

B. THERE ARE TWO WAYS TO DO ASSIGNMENT
Recommended: Watch the video above. Then dive into the Archetypal part below. This will give you very important clues about what makes you unique, magical, and amazing.

If this better suits your style: Read the questions and write your answers immediately and go to the Real You Archetype next.


cover real you mini personal branding video 3

Use this the page in your workbook to answer the questions.

C. Find two or three peers *people who do more or less the same as you and use them as your reference: Answer the following questions.

1- What is THEIR / YOUR location?
Like locally, online, globally

2 - What is in THEIR / YOUR toolbox?
All the knowledge used to heal, express, support, etc.

3 - What is THEIR / YOUR take on your profession?
How is different/alike from other people in your field? Find at least 5 differences, but preferably more.

4 - Who are THEIR / YOUR soul clients? 
 Look at the type of clients, age, etc. Why do they come to you?

5 - How do THEIR / YOUR soul clients talk about them/ you?
Read the testimonials from your peers and your own.

6 - What results do THEIR/YOUR clients get from working with you /buying from you?

For bonus points: WHY do they get these results when they work/buy from you but not from working with your peers?

7 - What is THEIR/YOUR brand voice? How do you talk? 
Fast, slow, serious, earnest, laughing, light, dark

8 - What is THEIR/YOUR archetype? And how do you know this?
Go to the description of your archetype (on the page) and read about your archetype. This will help you get an ever better idea of what is possible for your brand power.


Add your Archetype


By now, you have a better idea of the importance of your personal brand. An authentic and iconic brand reflects your archetypes and grows your business. So that you serve the best clients - the ones you love working with - and make lovely amounts of money.

cover real you mini personal branding cover
cover real you mini personal branding how to
cover real you mini personal branding archetypes
cover real you mini personal branding archetype 1


It's time to dive deeper into your first Real You Brand Archetype! 

We start with your video.

You want it all. You are a Ruler.

The Abundant Ruler

Abundant Archetype 1: Ruler

  1. The Best of You as a Ruler:
    You are a natural leader, exuding confidence and possessing a remarkable ability to organize and direct. Your charisma inspires trust and respect, empowering you to turn visions into reality with strategic precision and determination.

  2. Entrepreneurial Strengths:
    You're naturally adept at taking charge, creating systems, and leading teams to success. Your ability to make decisive choices and implement plans is unparalleled.

  3. Your Dreams:
    Your dreams often involve building empires and creating a legacy. In business, you envision executing grand plans that leave a lasting impact.

  4. Biggest Obstacle:
    You might encounter challenges with perfectionism and a fear of losing control, especially when juggling multiple passions. If things don't go as planned, you could feel isolated, leading to disappointment. Without support, your decisiveness may turn into stubbornness, leaving you feeling stuck.

  5. Needs When Struggling:
    A Personalized Roadmap can be your guiding star, providing clarity and strategic support to align your actions with your goals, transforming pressure into productivity.

  6. Tip to Connect with your Genius:
    Embrace collaboration. Engaging others in your vision can multiply your impact and lead to innovative solutions. Your genius lies in your ability to inspire and mobilize; diverse perspectives will enhance your leadership.

  7. Aligned Personal Brand:
    A fully aligned personal brand for you would feel authoritative yet approachable. Clients will say yes to you because they trust your leadership and are drawn to your vision of structured success and empowerment.

  8. Switching Obstacle to Asset:
    For instance, if you have ADHD, harnessing your ability to hyper-focus on strategic planning sessions can help you create robust systems quickly, turning a potential distraction into a powerful asset.

Archetypes Esther de Charon Ruler

THE RULER FROM A - Z

  • This is your Energy:
    Commanding and dynamic; others perceive you as someone who easily takes charge and inspires confidence.
  • This is what You Deeply Desire:
    To create projects or businesses that lead to enduring success and influence.
  • A Fun Day Out for You Would Be:
    A strategic business retreat, brainstorming with fellow leaders, and planning future endeavors.
  • This Makes You Angry or Sad:
    Chaos and indecision and anything that disrupts your carefully laid plans.
  • This Energizes You:
    Establishing order and seeing your visions come to fruition.
  • This is Your Genius:
    Leadership—organizing people and resources to achieve grand goals.
  • The Things You Have Never Enough Of:
    Leadership books, proven business solutions, and elegant stationery.
  • This Is How You Feel About Money on a Bad Day:
    Frustrated by any lack of control or financial uncertainty.
  • This Is How You Feel About Money on a Good Day:
    Empowered and secure, viewing it as a tool for creating lasting impact.
Bespoke Ruler Brand Archetype
Archetypes Esther de Charon Ruler
The Abundance Archetypes Quiz Ruler testimonial

Dear Ruler, let's have a heart-to-heart about marketing and selling

I get it selling, your personal brand. All those tiny steps can sometimes feel like trying to fit a square peg into a round hole. Especially when you're like my wonderfully weird clients. They are brimming with unique brilliance, but the one size fits all approach is just not for them.

Here’s why selling and marketing can often challenge the Ruler (no matter how much guidance and leadership is living inside of you)

  • Overwhelmed by perfectionism, striving for a flawless strategy that mirrors your high standards.
  • Fear of relinquishing control in collaborative marketing efforts and being afraid it's not enough,
  • The Pressure to maintain an image of constant success but feeling like a fraud when things don't go so well.


Do you recognize this? 

Shall we make those epic dreams of yours come true?

Let's pause for a moment and recognize a truth: you are not alone in this journey. Branding, marketing, selling, and showing up can feel overwhelmingly complex, especially when the road ahead is unclear. It's so easy to immerse yourself in the joy of studying, creating, and working with clients that you forget these "other things".

But the things that often feel like obstacles to you are not barriers but bridges that can help you realize your dreams.

Archetypes Esther de Charon Ruler

The 12 Real You Brand Archetypes were born from working with over 4,000 souls like you. Sensitive, introverted, old souls; multi-passionate individuals with unique minds, many of whom identify as ADHD, AuDHD, or autistic.

After countless attempts, you might face the same hurdles.
Not being seen, acknowledged, or truly understood because you don't fit the conventional mold. You are definitely not alone. Remember, only 6% of people complete online programs, and that number dwindles even more for those who navigate the world differently.

But here’s the thing: you require a path as unique as you are, and the archetypes are here to be your steadfast supporters.

These archetypes don't just illuminate your genius, they serve as your guides. Each archetype is crafted with a deep understanding of your traits and neurodivergence, focusing on what you truly need.

Because rejection sensitivity is real, and running out of dopamine can be a biological reality for you, not a character flaw to be remedied by "working harder." You deserve a path that respects and leverages your incredible mind, rather than trying to reshape it.

You deserve the best
And that begins with acknowledging your unique brilliance and finding the support that truly sees you. The Real You archetypes are not a one-size-fits-all solution; they are your allies in creating a life and business that feels authentic, fulfilling, and entirely your own. Let them show you the way to embrace your wonderfully weird self and thrive beyond the conventional.



The Abundance Archetypes Quiz Ruler
Archetypes Esther de Charon Ruler


This happens when Everything Comes Together and You have a Real You Personal Brand that does the work for you. 


WHAT BECOMES POSSIBLE FOR YOU WHEN YOU HAVE YOUR REAL YOU ARCHETYPES AND PERSONAL ROADMAP?  

This can happen for you too

Claire is a visionary architect who leads a dynamic design studio. She also mentors young women entering the field.

Claire's main archetypes are the Ruler, Creator, and Explorer. Her genius is her strategic vision, innovative flair, and adventurous spirit. She excels in leading projects with precision and inspiring her team to explore new architectural horizons.

But Claire is often feels overwhelmed by large gatherings and prefers precise schedules and being alone. She even wonders if she might be on the autistic spectrum. Why do I need so much alone time, order and clarity? Claire wonders.

Claire wants to grow her business and make a significant impact on urban landscapes and mentor young architects. However, she feels stuck with the networking demands and her own design. 

Tapping into her archetypes transforms her outlook. She embraces her leadership and creative prowess, trusting her innate abilities to structure groundbreaking projects.

A meticulously crafted roadmap guides Claire in sharing her innovative vision. Her brand now resonates deeply with clients who value her creativity. She finds out people love the short meetings and appreciate her candor. Her journey is fueled by authenticity, joy, and renewed confidence. Her unique brand attracts clients eager for her visionary designs.

Claire can finally lead the projects she dreams of and grow her thriving business around her passion.

Real You Ruler
Esther-de-Charon-The-Real-You-

Your Real You Abundance Archetype reflects your wisdom, gold, strengths, uniqueness, presence, and energy.

► My name is Esther de Charon de Saint Germain. Sage, Creator, Alchemist and Ruler.

I'm the Branding Queen, strategist expert and soul whisperer with over 30 years of international branding and design experience for Fortune 500 companies and brands like European Union and Air France/KLM, a bestselling author and the creator of the 12 Real You Archetypes.

▶︎ One of my genius 'things' is seeing the Gold in people. Often within minutes. I have had the privilege of supporting thousands of women entrepreneurs and found out some women naturally embrace their 'differentness' and make it part of their life, business and brand.
While others try to fit in. Including myself!

► It took me 60 years to discover I am ADHD and autistic (AuDHD) and not a flawed person who always has to work 10 times harder than most people. That's how challenging it can be to fully see yourself.

► Entrepreneurs who embrace their differentness and focus on self-love, self-acceptance and being The Real You have more clients and earn more money in a shorter amount of time. Whilst those who regard their traits and brains as a mistake, often keep struggling, make less money and experience more stress and disappointment.

So, I'm so happy that I can present you with my 12 Real You Archetypes.
I'm confident you will benefit from their support


YOU are Uniquely Different for a reason. 

Tap into your Real You Brand Energy to discover how to build a brand your clients love.

Client testimonial Shirley
Client testimonial make the money

 There's a reason your archetype is strong.

It wants to support you.

This is how.

YOU DESERVE A roadmap and sisterhood


 
Choose Growth Today

Premium

The Real You Roadmap 

You, Me and The Real You Sisterhood
Your Personalized Road to lasting growth, getting clients and realizing your dreams.
Everything a Wonderfully Weird woman with a dream need.


 This is what you get.

1. The Real You Gold Strategy Roadmap WITH Esther
The foundation of your profitable business and brand

  • A. Your one-one-one Gold Session 
    B. Your Real You Roadmap
    C. Your Personal and Business Strategy 
    D. One Year of Monthly Accountability, encouragement, habit trackers keeping you on course and guilt-free reminders.

  • Result: You are attracting clients and are running your powerfully positioned business and brand.



Yes. All of this will be yours.

2. 24 months' of access to ALL your personalized
content organized and collected in your Personal Roadmap:

  • Including at least:
    1. Your Genius 
    2. Your Unique Visual Identity
    3. Your marketing templates for reels, posts, stories
    4. Your Prompts, captions, stories, post ideas, copy writing, storytelling.
    5 Your Marketing and Canva support 
    6. Your personalized photography guide
    7. Your personalize Personal Style guide
    8. Personalized Self-development, self-love and inner growth package. 
    9. Personalized Meditations and visualisations package.   
  • All your content collected and available in your own personal space

  • Result: You continue to attract clients, with a fully implemented marketing system that works best for you.


Including a personal brand that has the wow factor

3. The Real You Abundance Archetypes program WITH Esther: 
Your Authentic Personal Brand 

  • Discover your archetypal powers and immediately implement it in your business, brand, marketing and selling.
  • No matter where you are in your business, this will immediately kick start your business and brand.
  • Included: 6 in depth, life-changing coaching calls.
     
  • Result: You understand your worth, genius and value that are reflected in your authentic 100% aligned Personal Brand, Offer, Messaging and Voice.


And trainings that will cause you to fall in love with selling.

4. Selling and marketing Training with your Sisterhood

  • A. In the Sisterhood community, fun challenges
    B. Learn to present your offer and yourself and get feedback from the Sisterhood 
    C. Energetically marketing exercises Strategy 
    D. Learn to find your soul audience

  • Result: Because of your upgraded money mindset, you are making money with your offers and services


And buckets of loving support, guidance, and epic expertise.

5.  12 Months of Support, Encouragement, Accountability,

Transformational Coaching, Strategy and Branding mentoring

and Challenges with the Sisterhood 

  • A. Monthly 'Open Office' Success Mentoring
    All your branding, marketing, copy, launching, offers, selling questions answered * Bring all your personal feelings, archetypal insights, obstacles
  • B. Monthly Sisterhood Musing
    for your mental wellbeing, connection, feedback from the Sisterhood
  • C. Sisterhood Accountability and encouraging challenges 
    Be encouraged to always move forward, to grow your strategic entrepreneurial mindset, and your self-love and acceptance.
  • D. A safe and encouraging Sisterhood space outside of Facebook where we can fully support you.
     
  • Result: A confident you with a mind, heart and soul that actually likes to sell, show up, be out there, attract clients, experimenting and love to support epic clients. 


It's a lot, right?

Luckily, I create this magical Roadmap for Success for one person only. You. Your roadmap adapts to you, never the other way around. 

Amazing things are about to become possible.

Discover WHAT the Real You Roadmap will DO FOR YOU
Instance 1
🌟 CLICK 🌟TO MAKE YOUR DREAMS COME TRUE.🏆
>