Your Gold Brand Archetype is

The Bright One  

Your Gold BRAND:

Clarity attainer, curious, thrives when studying, knowledge generator and spreader, solutions, scholar energy, ability to see unusual connections, makes those around her feel smart as well, shares unusual insights, deep thinker and feeler, open-minded.

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Your Gold Brand Archetype is the Bright One

Your unique magic is your fiercely bright mind.

The magic words that describe your brand are:
Clarity attainer, curious, thrives when studying, knowledge generator and spreader, solutions, scholar energy, ability to see unusual connections, makes those around her feel smart as well, shares unusual insights, deep thinker and feeler, open-minded.

This is your gold:
You are naturally inquisitive. Curiosity is your strong suit, you keep coming up with solutions and are often way ahead of the curve. You often don't understand why other people are not seeing the solution that you so clearly see. You are the kind of woman everyone would love to have on their research or ideation team.

What makes you irresistible to your followers
is that your bright mind can make other people feel smart. Isn't that amazing? Most likely you can explain a complicated matter to those whose brains are wired differently.

Most likely you can teach and show your clients how to go from A to B without going to T, S, and Y first.

► If your brightness is tech-focused you're going to make so many tech-challenged people happy. You can bring simplicity into "Oh My God I don't know what to do."  

▶︎ If your brightness is more creative-oriented because you naturally immerse yourself in philosophy, sociology, or astronomy - because you wanted to find out what happened to Pluto. You are able to easily distinguish the quintessence from the fluff and explain that to your followers. 

▶︎ If your brightness - and your passion - is focused on complex spiritual matters, like astrology, Akashic records, in-depth therapies, Human Design, etc. you can be the go-between that bewilders followers with your comprehensive knowledge.

What can you do today to attract clients

Share your insights with the rest of us. Share posts that explain something, that's easy for you.


A post that explains steps 1, 2, and 3 of Simone de Beauvoir's most important ideas will bewilder your followers. They will associate your presence with clarity and brightness.

Show up so unapologetically yourself that you will be irresistible to the right people.

Now here are some issues:
Because of your fiercely bright mind, you often feel the odd one out, you might have run into some raised eyebrows, or people telling you that your ideas are 'too far-stretched or 'to stop dreaming.' 

But you're a natural innovator. Don't let anybody tell you otherwise. 

I remember many meetings - when I still worked as a consultant - with clients who proudly presented me with their plans. And within 3 minutes I could show them the flaws of their project. Either they had messed up their timeline, or they had forgotten to add marketing.

Or they just hadn't seen it through and I just couldn't understand how a group of smart people could not see it. Until I understood that every company needs an outsider who can see what other people don't see. And that is typically The Bright One.

There are so many clients out there that need your services.

You study because it feeds your soul.
You're hungry for knowledge. When people ask how you are doing, you are probably studying something. Or researching: A language, a brand new solution in your field, or a therapy that nobody else has heard about.

Now, here comes the brand challenge:
You tend to love studying and researching but you're not overly fond of marketing. Also, your insatiable hunger for knowledge tends to overpower your entrepreneurial showing up. You somehow feel that it's not something you're good at. Is that something you recognize?

When you add your fear of rejection, perfectionism, and imposter syndrome we've got the downside of the Bright One - especially when mixed with a dosage of the Dream generator.

And that is the Perpetual Student. 

The entrepreneur who goes from business program to business program and has mastered every therapy or solution out there. It's like standing on the edge of the pool without ever jumping into the water. As a result, she's not - yet - earning lots of money. She's on an eternal hunt for more information and knowledge.

But like the Very Hungry Caterpillar, it's never enough. 

If you think this is you, here's a quick tip for a reality check.
Pause the video here. Get a pen and paper and write down all the studies you have done so far. Write down all the money you have invested in business programs, coaching, etc.

Calculate the amount of money you have invested and your ROI *your return of revenue. Did you break even or did you lose money?

Journal on how you feel when you look at this.

Ask yourself: 
* How can I make money - today - with everything that I have studied?
* What is the influence of perfectionism and imposter syndrome on my list of studies?

Here's another quick tip
Whenever you sign up for a new study or course ask yourself: WHY am I joining? What is my real reason?

Am I signing up because of joy? Does it make my heart soar? 

Or because it feels like I need this certificate - on top of all the other certificates - so that I feel more accomplished?

Your bright inquisitive mind also gets in the way when you join a 'normal' business coaching program. 'Shallow and fast' is not in your vocabulary. Because of your fiercely bright mind, you need the depth and space to research.

So, you might want to know: How can I make good use of my Gold?
It all starts with accepting your differentness and telling your followers about your gold. Sometimes you just clearly have to spell it out for the people in the back.

Start with writing a post about your Gold. 
You might think your exceptional brain - and what it can do for your clients - is clear to everyone, but sometimes you need to 'speak extra clearly' to the rest of us.

You also want to drop the focus from being all in your head to being in your body. Feel inside your body where your fear lives and where your desires live. This will help you connect to your power without feeling small and not enough.

And move away from the fear and lack-based masculine business model towards a place where your amazing gold will bring you money and clients.

I will introduce you to the other Archetypes: The Wise one, Purpose Guide, and Dream Generator. Together with your Archetype: the Bright One, they form One Powerful Archetype that will help you to become a powerful creator.

Make sure to watch and learn about all the other Archetypes as well, because you have elements of all 4 types. To get the full benefit, it's important to understand all 4. You get the link in your email.

Over the next few days, I will send you inspiring videos with meditations and lessons that will help you understand your obstacles and you will learn how to transform those obstacles into abundance and joy.

And remember this. Wherever you are in your business and life: you are gold, your knowledge is gold and you deserve to have all your desires: including a lot of money.

I see you very soon!

Esther de Charon de Saint Germain

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2. I created the Gold Brand Archetype Program for you *free of charge.

3. Check you email box for daily lessons.


✔︎ 1.Understand your true gold, so that you never again have to feel the odd one out. But always the right person at the right place.

✔︎ 2. Unlock your magic, embrace your uniqueness and shift to powerful feminine entrepreneurship.

✔︎ 3. Become a powerful creator and a magnet for clients. Hello, becoming irresistible!

✔︎  4. Understand your obstacles and challenges. Transform feelings of unworthiness, fear of being the odd-one-out or feeling unseen into joy and abundance.

✔︎  4. Learn to mix and match all four brand archetypes and get the Full Gold Archetype.

Got a question for us?
Esther's A Brave Brand team is here for you.

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