Does your audience understand what you can do for them? Or are you invisible to them?

Wonderfully weird old soul, pink sheep or deep thinker,
Do you want an iconic, love-based brand that causes clients to run towards you?

This brand archetype quiz is for you

Real You gold

Take the Quiz.
Join The Real You.
Grow Your Brand.
Manifest More Clients.  

Tap into your Brand Archetypal Power
and discover how to build an IRRESISTIBLE brand 
The Way we do it in The Real You Sisterhood

  • The Brand Archetypes will transform your brand from 'meh' into 'yay'.
  • 1. Do you sometimes wonder: 

    ✔︎ "Why can't I be more like the others? Why don't I fit into the traditional business mold?  

    ✔︎ "How can I create an epic brand that attracts a powerful stream of clients without feeling greedy or superficial?"
  • 2. This brand archetype quiz is for you.

    ► Understanding your brand archetype is crucial for entrepreneurs who want to communicate with their target audience. 

    ▶︎ When you understand your brand archetype, you can craft a brand where messaging and visual identity all work together and communicate your unique value proposition. 

    ► You create a strong and clear brand people will recognize and connect with, leading to increased brand loyalty and a more successful business. (hello, more money)
  • 3. This brand archetype quiz is unique

    It's created for my clients. They are old souls and deep thinkers with epic dreams.
  • Is that you?

    4. Welcome to the club!
    You can join us in The Real You sisterhood

The brand archetypes are only one of the many tools we work with in The Real You sisterhood


Your Brand Archetype reflects the wisdom, strengths, uniqueness and energy of your brand and you.

brand archetypes books 2

My name is Esther de Charon de Saint Germain.
I'm the One and Only Branding Queen and founder of The Real You Sisterhood

Do you know that your brand is included in The Real You sisterhood?

branding queen Esther de Charon

► My name is Esther de Charon de Saint Germain.

I'm the One and Only Branding Queen, (some call me their Branding Fairy Godmother),  I build brands from the inside out. I'm a brand strategist with over 28 years of international branding and design experience for museums, European Union and Air France/KLM and many more, a bestselling author and the founder of the wonderfully weird selflovepreneur movement.

▶︎ I have had the privilege to support thousands of entrepreneurs and those who embrace their 'differentness' grow faster.

► Both 
those who regarded their traits as a mistake often struggle to show up. 

I'm here to help you find your gold and embrace your differentness and create a brand around the Real You in The Real You sisterhood


esther de charon as featured


After the quiz I will send you your Brand Archetype booklet and an invitation to join The Real You sisterhood

This will help you to fall in love with your gold, your followers and clients can fall in love with you (and your offers).

With love,

Esther de Charon de Saint Germain
The Branding Queen

Esther coaching brand hotel1
Real You gold


  This brand archetype quiz is a celebration of the uniqueness of your brand personality and will help you meet the wisdom and energy of you and your brand.
Sometimes 'the right answer' won't be there for you. Choose the answer that 'feels' most right for you.

I can't wait to hear your insights.