Here it is! Pantone Color of the Year 2024: PANTONE 13-1023 Peach Fuzz.

It’s soft, sensitive, and has a luxurious feel. This soft Peach Fuzz is VERY annoying to some while others are entranced by it. You find everything about the Pantone Color of the Year here, you also find the colors from previous years. Maybe this peach color might bring some softness and kindness to us in 2024.

Bloody hell, do we need that! To me personally, this is the color that I can NEVER wear. It completely washes me away. But I'm also intrigued by it. 

Do you hate or love the Pantone Color of the Year? And want to use it as your brand color? Great, keep reading

Pissing people off with your brand and your brand colors is not such a bad idea when you want to be seen and felt by the right people: your soul audience.

Unless you're a huge brand: think Coca-Cola or Nike big, you want to focus on a much smaller audience. Of the billions of people out there only 1 - 3% will be interested in your offers, share your values, and see you as the expert they are looking for.

That means that you will be invisible and ignored by the remaining 97 - 99% of humanity. And if you're going all in on breaking the mold and being 100% who you are, you might even be slightly disliked by some. That's okay. People pleasing and growth seldom go hand in hand.

So because Peach Fuzz is a color that some love and others hate, it can be an amazing color to ruffle some feathers.

Just to give you an idea:  more neutral brand colors are different shades of blues (think airplanes/ banks) so as a brand color it needs extra oomph to be remembered by your people.

Brand Colors Tip of the Day

Never Ever ask random people if they love your brand colors.  Because everyone has an opinion and a personal taste and sees color through different eyes

Do this instead.

1. Decide WHO you want to be as a business owner.
2. Decide HOW you want YOUR soul audience to feel when they see you.

How can you use the Pantone Color of the Year as your brand color?

I created two made-up brands for you (I know all before 11 AM on a Saturday morning) just so you get an idea of how you can use Pantone Color of the Year 2024.

By the way here are the codes for PANTONE 13-1023 Peach Fuzz.

 A flash of Peach Fuzz for your brand color? 

Example 1. The Be Kind Club

This is a program for parents who want to teach their children to embody kindness. I made it up, it doesn't exist. But if anyone wants to steal this idea PLEASE DO!

Add some splashes of green, dark red, and blue, and the peach becomes the connecting color that feels truly empathetic. 

Example 2. The Grey Vixen

This is a movement for professional women (CEOs, women in charge, businesswomen, etc) who embrace their power by highlighting their grey hair. Again I completely made it up.

If anyone wants to steal this idea PLEASE DO!

Now look at what happens to the Peach Fuzz. It works great as a brand color. Because the design impacts the look and feel of a color. It works amazing with the grey. 

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As you can see in the Grey Vixen example the peach colors strengthen the overall brand.

Instead of portraying older women as wise witches, who are all in on astrology and yoga (nothing wrong with that, but it's important to see things from a different angle), you can also portray them as strong successful, and empowered BUT WITHOUT the typical 'masculine - dark blue and one bright color' approach.

So here's the advice of the Branding Queen: play with Peach fuzz, and see if it fits somewhere in your brand.

I use the brand boards that we created for our clients in The Real You. If playing with colors and creating brands and marketing makes you as happy as it makes me, but you don't know yet how to do this for yourself, I'm more than happy to teach you how to do it.