Let's grow our Sisterhood together [make extra cash and learn a new way of selling!]
PROMOTE A SISTER
All the things you can do and say to bring your friends and colleges in The Real You
membership and receive € 150 * for every new member who signs up via you
I'm growing The Real You membership and here's how you - as a member - will benefit.
You can also only watch the video 
I try to not be bothered by this weird first image :-)
A NEW WAY OF SELLING AND MARKETING AUTHENTIC SISTERHOOD PROMOTIONS
1. The short version: Because I want to grow The Real You Sisterhood.
And because this is a soft way of launching and that is all about sisterhood, trust, connection, without any pushing.
And the best thing is that you can use these exact same steps to sell your own offers. This is where the power of a global sisterhood comes alive.
After this Month, I will add this process to the program so that you can replicate it for yourself and sell your own offers like this as well.
2. The Real You Membership is evolving beyond just a branding program.
I started it in 2017 as a personal branding program. There were no programs that focused on Becoming The Real You or that helped women how to leverage The Real You in your personal brand. It has been a game changer for so many women.
My mission is to empower every *wonderfully weird* woman in business to discover her unique brilliance, become the lighthouse and create a ripple effect that stretched far beyond her own circle. Imagine what would become possible!
There are so many women wasting their talents, trying to fit in, not getting the results they could get . There are few places where we can be ALL of who we are. I want to offer a soft and loving place where women belong. Not just a tiny part of them but ALL of them.
3. I know that everyone of you have similar hopes, dreams and visions.
While you're doing this through health, art, coaching, self-discovery, etc. I do it by teaching women to discover their Real You, find their gold, connect with their soul audience, and to not to worry about their brand and marketing anymore (because I create it for them).
A new economy of sisterhood
Also, I want us to end the relentless circle of launching and burn out and instead go for a much softer and loving kind of selling. When we are able to support each other, to be in each other's network we can use the best of social media and cut out the monopoly The Old Way.
When we're with more women we can all benefit from this.
To achieve this, Rik and I are meticulously refining the process in The Real You to ensure it's as straightforward, effective, and supportive as possible. 
And here's where I need you!
To craft this experience, we require time and focus while growing the membership. Because we need at least two months to make it the epic experience that we want you to have.
Your support during this period would mean the world to me.
In return, we've got something very exciting for you
As a token of our gratitude:
1. We upgrade you and everyone who is currently in The Real You to a lifetime membership
To be extra clear: Everyone who is CURRENTLY in The Real You membership gets Lifetime membership, meaning: if you're in The Facebook group, you are stuck with me for many many more months to come.
Meaning, for the next couple of years you will always have your marketing and all your social media supply )
2. We invite you—our cherished member—to introduce friends or colleagues to the free 10-day experience in the Free version of The Real You membership. You get access to the 10 days program too but without the sales part, so that you get a better idea of what the new program will look like.
And the cherry on top?
For every friend you invite who signs up via you before June 9 2024, we'll gift you € 150 and yes, that friend gets Lifetime access too (when they join BEFORE June 9 midnight CET, 2024)
This is our way of building a robust foundation that fosters a well-connected and thriving sisterhood.
You will receive your 150 euros (or 300 euros, or 600 euro or 1500 euros or 3.000 euros . . . the sky is the limit) after the first month. Because we've got a 14 days Money Back guarantee. Should your person choose to leave again we can't pay you.
ONE MORE THING: I GIVE YOU LIFETIME ACCESS NO MATTER WHAT.
SO IF YOU DON'T WANT TO PROMOTE THE REAL YOU MEMBERSHIP FOR WHATEVER REASON . . . YOU STILL GET LIFETIME MEMBERSHIP
HOW TO BRING YOUR FRIENDS HOME
ALL IMPORTANT INFORMATION
ALL THE IMPORTANT LINKS
- 1. The sales page of The Real You membership (feel free to use images and texts)
https://www.estherdecharon.com/real-you - 2. The sign up page of The FREE 10 days (feel free to use images and texts)
https://www.estherdecharon.com/10-clients-month/ - 3. The Free group where I will share updates for not-yet members
https://www.facebook.com/groups/BraveBrandingFreeCommunity - 4. This is YOUR Quickstarter Love Marketing in the PAID program (you need to log in)
https://members.bravebusinessacademy.com/the-real-you-program/ry-quickstarter-love-marketing/
ARE YOU SHARING?
Tag me! That way I can react and share your posts
All the links are below.
Love up my posts: every time I share something about The Real You membership or the Free 10 Days
If possible leave a couple of words and whenever share it to your stories. Meta loves it when you do that and will show it to more people.
ARE YOU SHARING?Tag me! That way I can react and share your posts
THE REAL YOU MEMBERSHIP AND SISTERHOOD IS CREATED FOR WOMEN WITH A BUSINESS WHO ARE:
- multi-passionate,
- deep thinkers,
- sensitive everything feelers,
- introverted (but extraverts and ambiverts are very welcome as well)
- uber smart cookies,
- neurodivergent ADHD/ autistic/ AuDHD miracles (diagnosed, self-diagnosed, or maybe everything is okay)
and / or - 'I always feel different from the people around me'.
INCLUDED IN THE REAL YOU MEMBERSHIP
- 1. The Unique Brilliance method (discover the Real You)
- 2. The Soul Audience method ( discover your audience so that you know them better than they know themselves)
- 3. Done for you: Monthly Social Media templates (including strategy, planning guide, captions, texts)
- 4. Done for you: Your Brand (including brand book, social media connection)
- 5. Seven hours of support and coaching every months
- 6. Programs about design, Canva, photography, selfies, personal style
- 7. Programs about self-discovery, empowerment, desire, letting go of perfectionism etc.
- 8. The Sisterhood!
- 9. Me
- 10 YOU!
LOVE UP MY POSTS
- The more you love up my posts, share my reels, stories etc. the more people will see your and my messages.
How? Here are all my Social Media accounts. Visit them regularly and like/ love my posts AND write something. It can be an answer to a question, or just a couple of words, or thoughts.
ARE YOU SHARING?
Tag me! That way I can react and share your posts
- YOUR CALL TO ACTION
- Your call to action is personal. Something like: I'm already in, want to join me? Or "I love being in this sisterhood because of it I ...... (fill in)"
The more personal the better this works
WE GO FOR EASY - We don't do complicated affiliate links. We just ask new members after they have signed up: who referred you to The Real You membership.
- That means that you need to make this personal. And that is SO much easier when you do this for someone else :-)
- Make sure that people remember you. Make sure it's about YOU as much as it is about me and The Real You!!
- Instead of sending people into a direction, ask them about their experience, encourage them. You can even go through the 10 Free days with them, or tell friends: This can be deep work. Because I'm already in I can give you my feedback.
ARE YOU SHARING?
Tag me! That way I can react and share your posts
How It Works
OPTION 1
OPTION 1 EASY AND VERY EFFECTIVE WAY
REACH OUT TO PEOPLE IN PERSON
OPTION 2
OPTION 2 THE SOCIAL MEDIA ONLY OPTION
OPTION 3
OPTION 3 THE MOST LONG TERM EFFECTIVE OPTION
OPTION 1 REACH OUT TO PEOPLE IN PERSON (and/or via email)
This is by far the easiest option. This is how you do it:
1. Write down a list of names of people
Women who are in business (starters, advanced, about to start and everything in between)
Look at your LinkedIn, Instagram, people you have met in Facebook groups, people you know personally, everyone who has ever told you that they are struggling with their marketing, who have a hard time selling, are overwhelmed with the relentless go, go, go.
Also everyone who complains about "I don't know what to say" "I don't know what to post" "I came up with an offer and nobody bought it", "I'm afraid people will be angry when I keep talking about my offer" etc. etc.
2. You can tell them:
I'm in The Real You membership where marketing and branding meets self-development. It has everything you need (and more) to get clients.
Only this May they are offering a Lifetime membership. Meaning: you pay a one time fee if 2.250 euros (there are 12 months and 16 months payment plans) and you're in!
3. You can tell them about :
Your personal experience what it feels like to belong to a membership where everyone feels at home and is being seen. Where you can laugh and cry, focus and share and where you don't have to fit in.
Use you own words! that always works best
Share the links to the 10 days experience and you can share that you get a small fee when they join.
4. Send a couple of emails
You can also send a couple of emails to your list, especially when you know your people really well this can work really well. If possible track who clicks on the links so that you can reach out to those people later.
IMPORTANT: Remind those people in the last week of May that the Lifetime options almost ends. Especially those with a 'easy forgotten' head will be grateful for the reminder.
OPTION 2 GO ALL IN ON SOCIAL MEDIA (CAN BE MIXED WITH OPTION 1 AND 2 )
Harness the power of social media to spread the word.
Here's how you can effectively use different platforms to get started:
1. Understand the Product: Understand the benefits of the Real You AND of the Lifetime Membership. As a member yourself, you can speak authentically about the monthly content, community support, and ongoing resources.
AT THE BOTTOM OF THE PAGE YOU FIND A LIST THAT YOU CAN USE.
2. Create a Social Media Plan:
- Frequency: Aim to post at least 3-4 times a week about The Real You and share my posts (preferably with some text because that always feels like you're more serious about it)
- Content Mix: Balance promotional posts with educational content and personal stories.
- Visual: Use the templates I have created for you or create your own.
3. Ideas:
- Share a personal transformation story about something in The Real You membership.
- Highlight specific benefits, like the monthly marketing magic and the sisterhood community.
- Include a call-to-action
- Got a picture of the both of us? Use it!! Or steal a picture of me and glue it to your picture in Canva.
4. Utilize Different Platforms:
- Instagram & Facebook: Use Stories and regular posts to share visual content, with direct links in your bio or swipe-up feature (if available).
- Twitter: Share short, impactful messages with a link to the membership page.
- LinkedIn: Write articles or posts that showcase your professional journey with The Real You.
5. Engage with Your Audience:
- Respond to comments and direct messages promptly.
- Share testimonials or repost content from The Real You to build trust.
- Create a hashtag for your campaign to track engagement.
6. Offer Your Own Bonuses:
- Announce additional incentives such as a personal branding audit or a mini e-course on authentic marketing when they sign up through you. (go to Option 3 for more on that)
7. Stay Updated and Collaborate: Do you see a question in the Free group for instance? Reach out and share your view.
P.S. Remember the power of storytelling and personal connection on social media. Your genuine experiences with The Real You will inspire others to join our mission to market with love and authenticity. Let's make an impact together!
P.S. Imagine that you bring in 10 new members! That's 1.500 euros BUT more importantly, those people will always see you as the one who brought them in and are officially a warm audience for your offers. Meaning you can double, triple, quadruple your effort!
OPTION 3 MAKE IT PART OF YOUR OWN LAUNCHING/ SELLING PROCESS
(this is where you get the best out of everything!)
Why is this The Best Option?
Because the people that you bring into the membership will always feel like YOUR people. They will feel connected to you, value your unique perspective, energy and insight. You will be their confidant. If you continue to be in connection with them they will be ready when you bring your offer to them. They are your 'very warm' soul audience.
Step 1: Share the Value
Enlighten your network about the value of a Lifetime Membership with The Real You. Emphasize the long-term access to having your brand done for you, getting their monthly marketing, and mindset resources, as well as continuous support from like-minded women. Important: share the value that YOU know is meaningful to them.
* Are they super overwhelmed with marketing? Share the Done for you marketing. (they get an insight of this in the Free 10 Days)
* Are they creating and creating and seldom selling? Share the Unique Brilliance and Soul Audience method (that they learn about in the Free 10 Days)
* Are they feeling the odd one out? Share about the sisterhood
Step 2:
Personalize Your Message
Utilize your personal stories and experiences with The Real You to illustrate how the membership has been transformative for you. Genuine endorsement is incredibly persuasive.
Step 3: HERE COMES THE MAGIC!
Add YOUR Special Offer to MY lifetime membership
If you want to distinguish yourself and provide additional value, pair my Lifetime Membership with your own unique bonuses. Make sure to clarify the huge value they get.
Here are a couple of examples to inspire you:
- Custom Strategy Session: Offer a complimentary 30-minute consultation to help integrate The Real You's tools into their marketing strategy and add your unique take on it:
For instance: if you know everything about astrology, explain how this will become easier for them when they do a/b/c - Exclusive Resource Bundle: Provide a guide that will give them a head start on their branding and selling journey. A workbook (possibly with an extra meeting a month or so after they are in The Real You)
- Got a small group of women that will join us? Well done! Offer them a mini program. For instance 3 monthly meetings where you help YOUR people in a way that ONLY you can.
This can be anything: - monthly healing
- creative workshop
- copy writing group
- yoga and health
- small group in YOUR language
- a focus on something that everyone has in common (like an age, parenthood, cat lover, crafters, etc etc
- You can even create your own temporary Facebook group where they can talk in their own language about the program (just to be clear, this is only if they have signed up via you of course)
- CAN YOU SEE HOW WELL THIS CAN WORK FOR YOU?
Step 4:
Spread the Word
Leverage your email list, write a blog post, social media channels, and one-on-one conversations to introduce The Real You Lifetime Membership. Make sure to include a clear call-to-action and tell people to use your name when they sign up.
Step 5:
Provide Support
Be there to answer any questions and guide your referrals through the process, ensuring they understand the full extent of the benefits of joining The Real You community.
EXTRA TIP: Make your own links; You can use bitly links for instance. This way it's easy for you to see how many people click your links AND you make it more personal.
WANT ME TO SPEAK TO YOUR AUDIENCE
Do you have a group or an audience and want me to talk with them about The Real You membership, the special method that we use or why marketing can be so painful?
Let me know ASAP! I'll be there. I would absolutely love doing this
We can do this LIVE but also have a Zoom call
(as long as it's being send out before May 20)
Don't wait with inviting me, because I've got a full schedule!
THINGS YOU CAN SAY: READY MADE TEXTS THAT YOU CAN MAKE YOUR OWN
QUESTION: What is The Real You membership?
Answer:
The Real You is a Marketing meets Self-Development membership that has everything you need (and more) to get clients. The Real You started in 2017 as a 6 weeks program that was all about personal branding, it kept growing and evolving
Over the years Esther has changed it into an ongoing membership. She realized that her soul audience are naturally good at self development and creating beautiful solutions. But not so much in marketing.
At one side because it triggers so many buttons.
- Like: Who is waiting for me? My offer is nothing special. I've got nothing to say! I don't want to send out another email because I don't want to be pushy
At the other side because it can be super challenging - Creating posts, write texts, find your style, be clear and persuasive without feeling pushy or being unclear about what you want your people to do next.
There was one more thing that Esther found out. - The gap between creating something and being 100% aware for who it is.
- Very few women (and men) are fully aware of their unique brillance. Their zone of genius, their unfair advantage: their gold. And as a consequence they keep running into hardship.
- Very few entrepreneurs truly understand their audience. Not the 'ideal customer' but truly knowing them.
- This results into a cycle of creating somthing we love and unsold offers that disapear in drawers and computers. Because the people who should buy it can't see you.
- In The Real You, you learn how to discover your soul audience and only create offers for them that only YOU can create.
- No more unsold offers, no more numbers game. No more: I have nothing to say.
QUESTION: What is included in the The Real You membership?
ANSWER: The Real You is a Marketing meets Self-Development membership that has everything you need (and more) to get clients.
INCLUDED IN YOUR MEMBERSHIP
✔︎ A. DONE FOR YOU – Your Marketing
This is almost as epic as having a VA who can design, understand marketing, understand you, AND wants you to attract the most amazing soul clients.
The only thing you've got to do is: Change your colors, copy-paste the captions, and post it where your audience is: Instagram, Facebook, Linkedin, TikTok, YouTube. . . you're in charge.
- Every month you get a fresh batch with:
- carefully themed social media messaging: posts, stories, reels, captions, prompts, and more
- everything is customizable
- carefully curated to enhance authentic soul client attraction
- enhanced authentic connection
- planning boards included
- support in special coaching calls
- It's all drag and drop in Canva (you can use a free or a pro-Canva account)
✔︎ B. DONE FOR YOU – your brand that will make you instantly visible.
Included in your The Real You membership is your professional brand. You get a brand created by Esther, rooted in 28 years of marketing, branding, and design experience
- Included in your brand you find
- brand colors
- fonts
- elements
- Look & feel photography style
- social media connection
- brand templates
- personal branding book
- instructions in video and text.
- support in special coaching calls
✔︎ C. NEXT LEVEL SUPPORT
7 hours of coaching and support in marketing, branding, connecting, etc.
✔︎ D. THE REAL YOU METHOD
This will end your marketing sorrow for good!
QUESTION: WHAT DOES LIFETIME MEMBERSHIP MEAN?
Answer: Your membership of The Real You will be active for many years to come.
Your price will never go up.
Even better: you pay a one time fee of € 2.250 euro (or choose 16 instalments of € 164 or 12 installments of € 214) and that’s it.
Every month you get a fresh batch of Marketing Magic with ready-made posts, stories, etc. that are optimized to help you grow your audience, get more clients, and sell your offers.
You will always have great captions and prompts created to connect you to your audience and sell your offers.
You will own a growing number of workbooks, infographics, and other wonderful items that you can use to market your offers.
You will always be a member of The Real You Sisterhood on Facebook where you can reach out to like-minded women (at a later stage we might go off- Facebook so that we can talk about everything we want)
You will always be amongst friends who are like you.
You will always be welcome to join the calls (7 hours each month) so that your marketing and branding will always be fresh, effective, and up-to-date. You never again have to stare at your computer screen wondering why nobody is downloading your freebie. Because we’re there with expert strategic advice.
When you feel sad or isolated you come to a call and share what’s happening. Without fearing that you have to jump through 900 hoops to be understood. You get healing and experience transformational coaching when you need it.
When you’re about to sell, launch, or market and you’re scared shitless, there is always a place for you to ask for positive energy, applause, kick-ass advice, guidance, hugs, or a step-by-step strategy, and when you have success - no matter how small or large - you will be celebrated in the Sisterhood and it will feel so good.
You will always have access to The Real You membership program, even when we add new elements that will help you get more clients.
When you’re neurodivergent, sensitive, introverted, fiercely bright or multi-passionate and you have always felt like you’re in the wrong place: this is your place.
Nobody will ever ask you to Just Do It, to be consistent, or to choose One Thing Only. We get it, we work with your brain and heart. We want you to Be The Real You.
If you join now you get it all!
QUESTION: HOW WILL THIS HELP YOU SAVE MONEY?
ANSWER:
A virtual assistant who needs zero instructions, with next-level design skills is somewhere around 50 to 100 euro per hour. Designing 10 social media templates and transforming those into posts and stories will take around 10 hours. That is (on average) 750 euros each month for your 10 designs.
► So that's 9.000 euros for a year
A good experienced brand designer will ask between 2.500 and 9.000 euro for a brand. Maybe they add some extras like a brand book. Maybe not.
► On average 3.500 euro
If you had to purchase this separately you were already at 9.500 euro. And that doesn't include the coaching, sisterhood, selfie fun and much more
By the way, you get on average 15 to 20 social media templates EVERY MONTH!
THIS IS YOUR INVESTMENT
If you join us in May, you invest 2.250 euros (there are 16 months and 12 months payment plans available)
AND I HAVE AN EXTRA GIFT FOR YOU . . . . (THIS IS WHERE YOU CAN ADD YOUR EXTRA GIFT/ BONUS)
QUESTION: WHAT ARE ADDED (UNEXPECTED BENEFITS OF BEING A MEMBER OF THE REAL YOU MEMBERSHIP?)
- Eliminate the stress of product launches and replace it with ongoing, relaxed conversations with your audience, making it easier to sell without the hard sell.
- Free yourself from the pressure to be perfect in your work, leading to a happier state of mind that naturally energizes your sales process and attracts clients.
- Shed the burden of feeling like you're never enough, and watch your confidence soar—when you feel better, selling becomes more effortless and your client base grows.
- Enjoy productivity boosts during co-working sessions without the anxiety of multi-tasking, helping you to get more done and reach out to potential clients with less effort.
- Use straightforward and effective marketing tools that save you time and hassle, making your work simpler and giving you the freedom to focus on what you do best: connecting with and serving clients.
- Embrace a marketing approach that feels natural and stress-free, which can lead to a healthier mindset and the ability to attract more clients without the relentless grind.
- Find strength and motivation in a like-minded community that supports your emotional well-being, providing the encouragement needed to sell with confidence and increase your clientele with fewer struggles.
Here Are Canva Templates That You Can Use
You can use these templates as a PNG or as a short movies.
1. add your picture in the frame
2. Add your text
3. Add your call to action
4. Stay on track with people: ask them did you started? So that you know that you need to follow up. Most people say yes and immediately forget about it. Almost everyone will feel okay about you reaching out again.
You can use this template as a short movie. (and use it for your own projects after May!)
As a story, reel or post
1. when needed change the issues your people are facing(or just leave it there)
2. Add your text your text to the nexts slides make it yours and add your picture
3. Add your call to action
4. Stay on track with people: ask them did you started? So that you know that you need to follow up. Most people say yes and immediately forget about it. Almost everyone will feel okay about you reaching out again.
You can use this template as a short movie. (and use it for your own projects after May!)
As as story, reel or post
1. Is the text aligned with what you see happening? keep it (or change it)
2. Add your own text
3. Add your call to action
4. Stay on track with people: ask them did you started? So that you know that you need to follow up. Most people say yes and immediately forget about it. Almost everyone will feel okay about you reaching out again.
Good luck!! Have fun!! Reach out to me if you need help or have a question!!
Your support means the world to me!