Meaningful Marketing Lessons
Taught By My 10 Year Old Son
How are you?
Before you say “fine“. Can I explain you why I’m asking? Because I really want to know How You Are and Who You Are.[d
Here’s why…. Picture this:
Yesterday my 10 year old son Abe was silent for a really long time All of a sudden there was this beautiful conversation:
Abe: „Mama, what do you know about the people who are in the Creative Study? You should ask them what they need, so you can help them even better.”
Mama: „That’s an excellent idea Abe. What made you say that?”
Abe: „Well, you’re very competent, a real professional. People should know that. They need to know what you can do for them.”
– I’m somewhere between crying and laughing, can someone get a more meaningful endorsement? –
Mama ”Wow, thank you so much! That makes me so happy! But what do think my profession is”
Abe: „You help entrepreneurs to become really creative and innovative and to feel happy and content with themselves. Because they want to help other people too.”
Seriously, he is 10 years old! He loves Star Wars, Donald Duck and Harry Potter. I’m pretty sure he doesn’t know Seth Godin or any other Marketing Guru.
But within seconds he totally de-yucked marketing by going straight to the heart of things.
'How can I help?'
I’m taking his advise to heart. I love to know what you need. How I can add value, to know who the human being is, behind the name I see on my screen.
So, How can I help you? How do you help others? How do you make a difference?
Being Wonderfully Weird make Sense Now
Before I joined the Real You I was comparing myself to others and trying to find how to fit in the world of others. I felt insecure about who my soul clients were, which services to focus on, and what to offer. Also, I was not sure how to differentiate myself from others in my field.
I felt this the Real You was just what I needed.
I doubted if I needed to invest in my business but I just love how Esther combines her professional knowledge in branding with the soul whispers - which I find a fantastic way to make changes in the mindset.
After the Real You, I feel much more confident and clear about my values, my business, my services, and clients. I learned a lot about myself. I can see my strengths and weaknesses clearly and this helped me to improve business.
Esther helps you to improve yourself as an entrepreneur in a different, deepest way. It was great to share everything with other wonderful women and experience growing together.
I have found my niche, feel strong and so okay with that!
“I joined the program with Esther because I realized there are more women like me and we are wonderful. I have never felt so safe in any environment. It is just awesome to go on a journey like this in a group with likeminded souls.
I have found my niche and I feel strong and okay with it. I still have to do more work on the how and the when but that will come. I have made some great friends. I have seen women be honest, brace, strong, vulnerable and awesome.
There is sooo much support in this group it is just wonderful to really be YOU. Thank you, Esther. I am not sure you realized up front what impact you would have on everyone. Thank you.
I am not the same person that I was before I started SOMBA.
Apart from the fact that Sigrun's course is brilliant and that I have learned such a lot about the ONLINE community (I am rather well acquainted with business processes, but not necessarily with online strategies), I met so many new people, and had the privilege of joining in on your smaller groups and listening to other entrepreneurs and their hardships and successes.
The globe has opened up to me through the eyes of the people I engaged within your smaller group.
I signed up for Somba with Esther because I felt I was going to drown in the big group, and the smaller group was very appealing to me.
The fact she was encouraging and coaching us on a more relaxed and personal level as opposed to the corporate approach that Sigrun has (and needs to have, of course) sounded like I might just survive this massive course that I have just subscribed to.
It is so easy to get lost in the big basket of SOMBA, and you made the nest smaller for me, bearable.
Esther's facilitation was excellent and the sessions well presented, well organized and I have learned a lot from her as well through these sessions.
Of course, Esther was always there to encourage and to help find answers to our questions, sometimes even challenging us to look at things at a deeper level, or see things differently.
Thank you for the time that I could be part of your group. It was a privilege.
I got goosebumps on the first page, cried at the end of the first chapter! Buy this book!
A dear friend gave me this book as a present because she knew I was sensitive, creative and felt quite often overwhelmed (with a brain that always seems to go so much faster than the average person brain).
I’ve never written a review before, but I feel obliged to tell you: ”BUY THIS BOOK”. I got goosebumps on the first page, cried at the end of the first chapter and laughed when I read the very recognizable stories.
This is not your every day Self-Help book, it’s rude sometimes, funny and written with a lot of love. The author is a coach who works with Wonderfully Weird women, she is very open and honest about her own mistakes. This book is far from vain or self-absorbed (something I find hard to deal with in some Self-Help books). It feels like we’re in it together. It felt very much seen and understood, I've never experienced this before.
I loved the chapter about how to learn you are enough and I absolutely adored the beautiful colorful artwork. There is a gorgeous online "Art soul Sanctuary" with a lot of art assignments (will dive in the goodies when I have a day off) and there's a clever book Playlist, with absolutely wonderful music to listen to while you're reading.
There are a lot of really simple tips and tricks that help you deal with sensitivity and the feeling of overwhelm. I applied them straight away and they work like magic. There also is a chapter for Non-Wonderfully Weird friends, partners, and relatives. I read it to my husband (and I cried all the time because it made me realize how important it is to understand -- and be understood -- each other at a deep level. )
All in all, I feel this book truly is my Manual! If you are multi-passionate, sensitive and smart, get the book and read it. 5.0 out of 5 stars
I have benefited a lot from being with you
Esther, just to say that I remember you often with great fondness. I have benefited a lot from being with you. Your practical tips and seeing the real me hidden behind the veils of self-doubt enable me also to see me. in many ways it transformed me. A big hug and thank you.