Use the Power of your Belly, the Goosebumps on your Skin.
Make Marketing your Love Language
15 years ago a ridiculously bright journalist - whom I had never met - told me: “ I saw your face in an article and I knew that one day I would become your client.”
I registered it but I didn’t feel it.
Do you want me to be completely truthful, dear, Reader I thought: “You’re just making this up.”
But that person became a client. And I kept hearing it: "I saw you and knew I wanted to work with you. I was waiting for the right offer."
And people kept signing up.
And I continued to ignore it for a very long time.
It pains me to say why that was.
Shame and Patriarchial Bullshit.
Reason 1. Shame
Because deep down I still thought: You should know who I really am. My brain works at full speed 24/7. It keeps generating ideas and 9 out of 10 times I immediately jump in and do it. But I never finish it.
I forget to do things. All The Time.
My brain is like a huge mindmap. Those huge maps with circles and lines and tiny letters and arrows you see on your desktop? That’s what the inside of my brain looks like.
I’m a mess.
Reason 2. Patriarchal Bullshit
I’m not a proper marketing /branding person. I have way too much fun doing things the non-proper way. Sure, I have all those years of experience, the Fortune 500 companies. The 6 figures business. It's all true. Ultimately it's also a whole bunch of:
blah blah blah blah. . .
You and I, have been raised with the idea that you need to properly and consistently explain your program. To impress people with your LinkedIn list of Epic Achievements. To withdraw behind a facade of perfectness.
We all grew up in the patriarchial way of properly ‘explaining what we do’. We start at A. Finish at Z. And that’s it.
Surely, relying on: ‘I saw you and wanted to work with you’ is not proper marketing.
But over the last few years, I have learned that the old patriarchal ways of marketing don’t work anymore when they infuse shame instead of joy.
We have fallen for the completely wrong belief that Creating Something and Marketing Something are two different things.
It’s not. Both actions stem from the same place.
Free-flowing creating, studying, researching, thinking, feeling, and your marketing and selling are both love.
Yes. Love.
| Make Marketing your Favorite Pastime |
But shame, the fear of making mistakes, how we force ourselves to do it correctly, and deep and painful overwhelm keep many of us from getting clients.
🌟 Now, here comes the magic. Those tools to get clients? You had them ALL the time.
It’s your emotions.
All those feelings. That huge heart of yours. Your tears. Your laughter. The way you tilt your head when you’re passionate about what you do.
It's marketing.
The pink cup that you love so much. Your hair - that some hate and some adore. You losing your track of thoughts when explaining something to your clients.
It's marketing.
Being the 'odd one out' might have felt like a scarlet letter since childhood, but it's your golden ticket.
🥰 Your sensitivity? Marketing gold.
😎 Your brightness? Marketing gold.
🏚️ Your messy house? Marketing gold.
👩🏽🎤 Your weirdo style? Marketing gold.
✅ Your middle-of-the-road outfit? Marketing gold.
So, Reader I’m asking you to dump all the old marketing tactics and instead, make marketing your favorite pastime.
I want to teach you how to tap into the emotions of your clients and send them messages that only they will understand. I’m giving you my process so that you can make it yours.
I want to teach you how to NEVER fall for the old Information marketing but instead use the power of your belly, the goosebumps on your skin.
I’m teaching you that marketing is pure love.
AND I give you all the tech tools that you need to make this work like
✔︎ What to photograph or film to make your people feel you
✔︎ What to say and how to say it so that YOUR people feel your solution
✔︎ How to find out what your people feel, fear of desire (no it’s not what they taught you)
✔︎ How to use all the available marketing tools like social media, YouTube, websites, podcasts, etc.
Reader, this is not for everyone. It requires courage, willingness, and guts to show up like The Real You but I just know that you can do this.
It will result in making marketing your new favorite love language, the most easy way to attract clients to you each month.
No more patriarchial tactics, just love and the tools that you can make all yours.
The Live Version starts on January 29 and till February 2, you get goodies, tools, and workshops that will give you the base of emotional marketing.
Afterwards, you can choose to continue this wonderful work and allow me to support you in The Real You program.
You see? No more old marketing tactics.
I hope you're ready
All my love and a wonderful weekend
X Esther
Act now to transform your future!
Esther de Charon de Saint Germain, Branding Queen, Marketing Strategy Miracle Extraordinair, Energy shifter, founder of the Wonderfully Weird World, bestselling author, and Whisperer.
About A Brave Brand
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