Marketing Branding Authentic Self

Marketing, Branding and The Authentic Self

Fire in your Belly, Goosebumbs on your Skin. Get Clients Be Being The Real You: Your Authentic Self

Are you 'A bit different'. You don't fit in. Are being seen - or that's what you feel - as the odd one out. You're more sensitive, brainy, multi-passionate, deep thinking and feeling than others AND you want to grow your business and brand because OMG you've got things to do in this precious life.

So, you tried a business program and noticed that it worked for others, but not for you. So if that is you, and IF you still want to Do Your Thing. BUT in Your Way, This page is for you.

You will find articles, videos, podcasts on Marketing, Branding, The Authentic Self. Make sure to bookmark it. Do you want to never miss anything anymore? 

Marketing, Branding and The Authentic Self

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Authentic Emotional Marketing

Emotional Triggers in Marketing Emotions are the silent language of the human heart—especially when it comes to buying – or not –  decisions. Understanding the emotional triggers that lead to a “yes” or a hasty retreat can transform your connection with your clients. Let’s dive into the top 9 emotional triggers and how they can

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But over the last few years, I have learned that the old patriarchal ways of marketing don’t work anymore when they infuse shame instead of joy.

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6 Steps To Attract Clients When You’re an Introvert or Sensitive 1. The Introverted Art of Attracting Clients : When Like Hearts Find Each OtherAre you sensitive, HSP or an introvert and tired of the worn-out conventional ways of client acquisition? You’re not the only one. Do you want to attract clients that resonate with your

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Authentic Emotional Marketing, understand how emotions work, authentically evoke them create impactful marketing to get 10 clients each month.

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5 minutes reading time that will make you fall in love with marketingWhy Marketing Sucks when you’re Smart, Multi-passionate, Sensitive, Neurodivergent, ADHD, Autistic (or everything at the same time)And how to make marketing your best friend!This article is for you when:Your brain is NOT able to Start at A and finish at Z.You can’t follow

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Here it is! Pantone Color of the Year 2024: PANTONE 13-1023 Peach Fuzz.Every year Pantone chooses a new color. For 2024 the color  is PANTONE 13-1023 Peach FuzzIt’s soft, sensitive, and has a luxurious feel. This soft Peach Fuzz is VERY annoying to some while others are entranced by it. You find everything about the Pantone

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All 12 Brand Archetypes

What is my Brand Archetype? Are you curious to find out your Brand Archetype and wonder: ✔︎What is my Brand Archetype?✔︎ How can I get more clients with the Brand Archetypes?✔︎ How can I tap into the power of the Brand Archetypes?✔︎ How can I take the Quiz that helps me discover my ArchetypeI collected

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1. I’ve heard about brand archetypes, but I’m not sure what they are or how they can help my business. Can you explain it to me in a way that’s easy to understand?Brand archetypes are a set of universal, symbolic characters or personas that represent different aspects of human personality. By understanding which archetype aligns

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The Brand Archetypes QuizWe all know the importance of branding for our business success. Right? But have you ever wondered what makes your brand unique and powerful?  Understanding the natural power of your brand is essential to creating a successful and authentic brand identity. One way to discover the natural power of your brand is to take

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Here it is! The full list of Brand Archetypes on One PageThe Ultimate Guide to the Brand ArchetypesThe brand archetypes are like the guiding lights that illuminate the path of the entrepreneur’s journey. They are the timeless patterns and themes that are etched into the very fabric of the human experience, and they offer a

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The Lover Brand ArchetypeBrand archetypes are deeply resonating patterns or themes based on the psychology of human behavior. They will help you understand and communicate the values and characteristics of your brand. So that your brand will resonate with your target audience. Each archetype is associated with certain values, characteristics, and behaviors that aligns with

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The Jester Brand ArchetypeBrand archetypes are deeply resonating patterns or themes based on the psychology of human behavior. They will help you understand and communicate the values and characteristics of your brand. So that your brand will resonate with your target audience. Each archetype is associated with certain values, characteristics, and behaviors that aligns with

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category 3

Authentic Branding 

Emotional Triggers in Marketing Emotions are the silent language of the human heart—especially when it comes to buying – or not –  decisions. Understanding the emotional triggers that lead to a “yes” or a hasty retreat can transform your connection with your clients. Let’s dive into the top 9 emotional triggers and how they can

Read More ►

Here it is! Pantone Color of the Year 2024: PANTONE 13-1023 Peach Fuzz.Every year Pantone chooses a new color. For 2024 the color  is PANTONE 13-1023 Peach FuzzIt’s soft, sensitive, and has a luxurious feel. This soft Peach Fuzz is VERY annoying to some while others are entranced by it. You find everything about the Pantone

Read More ►

Unlock Miracles and Magic in The Wonderfully Weird Real You Program! Hey there, wonderfully weird soul! Are you ready to add a sprinkle of magic to your life? Well, you’re in for a treat because The Real You program is here to make miracles – shaped like clients, happiness, money and feeling good about ALL of

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The Key to Success is PersistencyAnd Why Consistency will Block Your Success.For years Business Coaches, leaders, and authors have been trying to make us believe that “Nothing is more effective than consistency when it comes to making your company, or your performance, stand out.”Well, I don’t believe Consistency is Everything.Even more, I think it’s a

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How to Create Content and Market your Business in a Simple and Effective Way and Make More Money with your Magic When you’re Wonderfully Weird and you have No Idea Where to start, What to do and are profoundly overwhelmed with the whole Promote your Business Thing!PART ONE 1. THE PROBLEM Why ‘Normal Marketing and

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“Why is it so hard to promote my business?” . . . when you’re a Wonderfully Weird miracle or Neurospicy ADHD star and it feels like you’re 5 different people in One Body?’Are you wondering why it can be so hard to promote your business? Why you start a marketing project but stop before it’s ready?Keep

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Authentic Branding 

But over the last few years, I have learned that the old patriarchal ways of marketing don’t work anymore when they infuse shame instead of joy.

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REPURPOSE TIP FOR MY FELLOW ADHD MIRACLES*A really good one, that will save you MANY hours and a lot of overwhelm. Repurpose old IG (or FB) posts, because the crazy more, more, more posting has to stop. Ready? Step 1.  Go through your feed (desktop) and get the URL of every post you love/like/ fits your personal style

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A Successful ADHD Entrepreneur is that even possible?It’s the 100 million dollar question. Can you be All Over the Place and still grow a business and brand that makes 100K and more? Or are we – women entrepreneurs with ADHD doomed to forever hyperfocus on new projects without ever finishing them?  Okay, let’s start at the

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It’s October, ADHD Awareness Month and this is what you need to knowDo you have an ADHD partner, friend, lover, colleague, or child? Or are you ADHD yourself? 🫶🏽 This message is for youSince I’m pretty open about my ADHD I get this question a lot:”But Esther, what’s with this ADHD stuff?””You look like a

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Unlock Miracles and Magic in The Wonderfully Weird Real You Program! Hey there, wonderfully weird soul! Are you ready to add a sprinkle of magic to your life? Well, you’re in for a treat because The Real You program is here to make miracles – shaped like clients, happiness, money and feeling good about ALL of

Read More ►

The Key to Success is PersistencyAnd Why Consistency will Block Your Success.For years Business Coaches, leaders, and authors have been trying to make us believe that “Nothing is more effective than consistency when it comes to making your company, or your performance, stand out.”Well, I don’t believe Consistency is Everything.Even more, I think it’s a

Read More ►

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