Marketing, Branding and The Authentic Self
Fire in your Belly, Goosebumbs on your Skin. Get Clients Be Being The Real You: Your Authentic Self
Are you 'A bit different'. You don't fit in. Are being seen - or that's what you feel - as the odd one out. You're more sensitive, brainy, multi-passionate, deep thinking and feeling than others AND you want to grow your business and brand because OMG you've got things to do in this precious life.
So, you tried a business program and noticed that it worked for others, but not for you. So if that is you, and IF you still want to Do Your Thing. BUT in Your Way, This page is for you.
You will find articles, videos, podcasts on Marketing, Branding, The Authentic Self. Make sure to bookmark it. Do you want to never miss anything anymore?
Marketing, Branding and The Authentic Self
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category 1
Authentic Emotional Marketing
How To Transform Strangers into Your People Meet a Man on a Mission and a Majestic Lost Dog 🐕 Transforming Strangers into *Their People* Get your tissues and meet a dog and the man who wants to ease her suffering.This week I found this video, and it hit me right in the stomach. I have so
Have you ever felt like the odd one out in a world that seems to thrive on conformity?
Do you sometimes wonder if your unique quirks and unconventional traits are holding you back?
Well, I’m here to tell you that being different isn’t just okay—it’s your superpower!
Why your Quiz Results, Archetypes, Human Designs, or Astrology readings are worthless until you make it part of your Zone of Genius Find out:1. Why Quiz Results, Archetypes, Human Designs, or Astrology readings are worthless2. How to make them invaluable by adding them to your Zone of Genius3. The Step by Step actions that ultimately lead to
How to work on TWO equally important projects when you’re ADHD and/ or autistic AND you’ve got a deadline.Overwhelmed with more than one project? Here are some tried and tested (by me) solutions. With multiple deadlines, your brain might go into a full uproar. The better you know how your brain is wired, the better. Someone
Doubts, Concerns and Questions. Is The Real You sisterhood The Place for me? I’ve been receiving some fantastic questions about The Real You Sisterhood. Your curiosity and concerns are valid, and I appreciate your openness. I’m sharing them with you as well. Because I get it!There is NO solution out there that resembles The Real
Can You Monetize YouTube After 60. Or to be more specific: Can this 61-year-old woman make money on YouTube?I’m Esther, an entrepreneur in my 60s, and I’m diving headfirst into the world of YouTube to find out: Can a 61-year-old woman make money on YouTube? Join me on this exciting journey as I explore the ins
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category 2
All 12 Brand Archetypes
Take The Brand Archetype Quiz What is my Brand Archetype? Are you ready to take the Brand Archetype Quiz? My quiz is different from most brand archetype quizzes. Our approach goes deeper than your brand, but we start with your first archetype. Take the Archetype Quiz and I will tell you everything about working with Archetypes
1. I’ve heard about brand archetypes, but I’m not sure what they are or how they can help my business. Can you explain it to me in a way that’s easy to understand?Brand archetypes are a set of universal, symbolic characters or personas that represent different aspects of human personality. By understanding which archetype aligns
The Brand Archetypes QuizWe all know the importance of branding for our business success. Right? But have you ever wondered what makes your brand unique and powerful? Understanding the natural power of your brand is essential to creating a successful and authentic brand identity. One way to discover the natural power of your brand is to take
Updated Brand Archetypes and Jungian Archetypes Here it is! The full list of Brand Archetypes The Ultimate Guide to the Brand Archetypes and Jungian Archetypes on One Page.1. The brand archetypes are like the guiding lights that illuminate the path of the entrepreneur’s journey. They are the timeless patterns and themes that are etched into the very
Updated version Lover Archetype 2025 The Lover Brand ArchetypeThe Lover archetype represents passion, emotion, and connection.Brand archetypes are deeply resonating patterns or themes based on the psychology of human behavior. They will help you understand and communicate the values and characteristics of your brand. So that your brand will resonate with your target audience. Each
Updated version Jester Archetype 2025The Jester Brand ArchetypeBrand archetypes are deeply resonating patterns or themes based on the psychology of human behavior. They will help you understand and communicate the values and characteristics of your brand. So that your brand will resonate with your target audience. Each archetype is associated with certain values, characteristics, and
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category 3
Authentic Branding
Have you ever felt like the odd one out in a world that seems to thrive on conformity?
Do you sometimes wonder if your unique quirks and unconventional traits are holding you back?
Well, I’m here to tell you that being different isn’t just okay—it’s your superpower!
Why your Quiz Results, Archetypes, Human Designs, or Astrology readings are worthless until you make it part of your Zone of Genius Find out:1. Why Quiz Results, Archetypes, Human Designs, or Astrology readings are worthless2. How to make them invaluable by adding them to your Zone of Genius3. The Step by Step actions that ultimately lead to
Doubts, Concerns and Questions. Is The Real You sisterhood The Place for me? I’ve been receiving some fantastic questions about The Real You Sisterhood. Your curiosity and concerns are valid, and I appreciate your openness. I’m sharing them with you as well. Because I get it!There is NO solution out there that resembles The Real
Recognize that sometimes it’s TOO easy? And you think: I can NEVER make money with this. It’s too easy and too much fun.Well, I have news for you. Here’s the truth about making money while having a lot of fun.And the answer to the question: “If I wake you up in the middle of the night, what can you do without any preparation?” The answer to that question is also: that is where your money is.Enjoy the video and have a beautiful weekend And yes! You’ve got 13 days left to get the…
The Ideal Client Avatar Doesn’t Work Anymore. Do this insteadLearn to become your own Soul Client Matchmaker✔︎ Coaches have been telling their clients: “Find your Ideal Client Avatar.” ✔︎ So many of us (me too) got a pen and wrote down something like: “Her name is Julie, and she lives in the city center, she’s 28 years
How to Create a White Outline Around your Profile Picture in Canva3 Minutes Canva TutorialStep 1 & 2 Choose a picture and upload to CanvaTake or choose a picture.Get pic that fills a circle AKA move your beautiful face. Want some help with your profile picture? Here is my tutorial for taking great selfies without
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category 3
Authentic Branding
Are you autistic or ADHD? You suspect you are? Or are you experiencing an uncomfortable big shift? This video is for you. Hi dearest {{ subscriber.first_name }}Maybe it’s something in air, a freaking huge shift is happening. Can you feel it too?It’s a scary and uncomfortable shift. I’m okay with scary. But I’m not so
Can’t find your Zone of Genius. This is the Reason. Don’t skip finding Your Real You Zone of Genius Will Always Keep You Struggling when you’re wonderfully weird.
Find out what to do instead,
Why the ‘Old Zone of Genius’ Doesn’t Work for the Wonderfully Weird and NeurodivergentHello, Beautiful Souls! Today, I want to dive into a topic that’s close to my heart: the concept of the Zone of Genius. Many of you have probably heard of Gay Hendricks’ famous “Zone of Genius” from his book The Big Leap. It’s a
Have you ever felt like the odd one out in a world that seems to thrive on conformity?
Do you sometimes wonder if your unique quirks and unconventional traits are holding you back?
Well, I’m here to tell you that being different isn’t just okay—it’s your superpower!
Dear Reader, here’s a real story about powercut and gratitude for you.Yesterday morning our electricity started to have a life of its own. So scary!✔︎ On / off. ✔︎ Blinking lights. Appliances that stopped and started. And stopped again.We checked the electricity company. The website said: Everything is hunky-dory at our side. If it’s not working it’s all on you.Great. I immediately went into: “It’s the end of the world” mode and into: “I don’t want to be a homeowner anymore. Too many…
How to work on TWO equally important projects when you’re ADHD and/ or autistic AND you’ve got a deadline.Overwhelmed with more than one project? Here are some tried and tested (by me) solutions. With multiple deadlines, your brain might go into a full uproar. The better you know how your brain is wired, the better. Someone
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