Marketing Branding Authentic Self

Marketing, Branding and The Authentic Self

Fire in your Belly, Goosebumbs on your Skin. Get Clients Be Being The Real You: Your Authentic Self

Are you 'A bit different'. You don't fit in. Are being seen - or that's what you feel - as the odd one out. You're more sensitive, brainy, multi-passionate, deep thinking and feeling than others AND you want to grow your business and brand because OMG you've got things to do in this precious life.

So, you tried a business program and noticed that it worked for others, but not for you. So if that is you, and IF you still want to Do Your Thing. BUT in Your Way, This page is for you.

You will find articles, videos, podcasts on Marketing, Branding, The Authentic Self. Make sure to bookmark it. Do you want to never miss anything anymore? 

Marketing, Branding and The Authentic Self

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Authentic Emotional Marketing

Doubts, Concerns and Questions. Is The Real You sisterhood The Place for me? I’ve been receiving some fantastic questions about The Real You Sisterhood. Your curiosity and concerns are valid, and I appreciate your openness. I’m sharing them with you as well. Because I get it!There is NO solution out there that resembles The Real

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Can You Monetize YouTube After 60. Or to be more specific: Can this 61-year-old woman make money on YouTube?I’m Esther, an entrepreneur in my 60s, and I’m diving headfirst into the world of YouTube to find out: Can a 61-year-old woman make money on YouTube? Join me on this exciting journey as I explore the ins

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Recognize that sometimes it’s TOO easy? And you think: I can NEVER make money with this. It’s too easy and too much fun.Well, I have news for you. Here’s the truth about making money while having a lot of fun.And the answer to the question: “If I wake you up in the middle of the night, what can you do without any preparation?” The answer to that question is also: that is where your money is.Enjoy the video and have a beautiful weekend And yes! You’ve got 13 days left to get the…

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The Ideal Client Avatar Doesn’t Work Anymore. Do this insteadLearn to become your own Soul Client Matchmaker✔︎ Coaches have been telling their clients: “Find your Ideal Client Avatar.” ✔︎ So many of us (me too) got  a pen and wrote down something like: “Her name is Julie, and she lives in the city center, she’s 28 years

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How to take a Great Selfie for your business when you’re over 40 and can’t be bothered to put on makeup, search for the perfect background or hide yourself behind tons of filters

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Canva Tutorial Create Art Self-portrait Canva and art from Rijksmuseum and Getty Museum

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All 12 Brand Archetypes

What is my Brand Archetype? Are you curious to find out your Brand Archetype and wonder: ✔︎What is my Brand Archetype?✔︎ How can I get more clients with the Brand Archetypes?✔︎ How can I tap into the power of the Brand Archetypes?✔︎ How can I take the Quiz that helps me discover my ArchetypeI collected

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1. I’ve heard about brand archetypes, but I’m not sure what they are or how they can help my business. Can you explain it to me in a way that’s easy to understand?Brand archetypes are a set of universal, symbolic characters or personas that represent different aspects of human personality. By understanding which archetype aligns

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The Brand Archetypes QuizWe all know the importance of branding for our business success. Right? But have you ever wondered what makes your brand unique and powerful?  Understanding the natural power of your brand is essential to creating a successful and authentic brand identity. One way to discover the natural power of your brand is to take

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Here it is! The full list of Brand Archetypes on One PageThe Ultimate Guide to the Brand ArchetypesThe brand archetypes are like the guiding lights that illuminate the path of the entrepreneur’s journey. They are the timeless patterns and themes that are etched into the very fabric of the human experience, and they offer a

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The Lover Brand ArchetypeBrand archetypes are deeply resonating patterns or themes based on the psychology of human behavior. They will help you understand and communicate the values and characteristics of your brand. So that your brand will resonate with your target audience. Each archetype is associated with certain values, characteristics, and behaviors that aligns with

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The Jester Brand ArchetypeBrand archetypes are deeply resonating patterns or themes based on the psychology of human behavior. They will help you understand and communicate the values and characteristics of your brand. So that your brand will resonate with your target audience. Each archetype is associated with certain values, characteristics, and behaviors that aligns with

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category 3

Authentic Branding 

Doubts, Concerns and Questions. Is The Real You sisterhood The Place for me? I’ve been receiving some fantastic questions about The Real You Sisterhood. Your curiosity and concerns are valid, and I appreciate your openness. I’m sharing them with you as well. Because I get it!There is NO solution out there that resembles The Real

Read More ►

Recognize that sometimes it’s TOO easy? And you think: I can NEVER make money with this. It’s too easy and too much fun.Well, I have news for you. Here’s the truth about making money while having a lot of fun.And the answer to the question: “If I wake you up in the middle of the night, what can you do without any preparation?” The answer to that question is also: that is where your money is.Enjoy the video and have a beautiful weekend And yes! You’ve got 13 days left to get the…

Read More ►

The Ideal Client Avatar Doesn’t Work Anymore. Do this insteadLearn to become your own Soul Client Matchmaker✔︎ Coaches have been telling their clients: “Find your Ideal Client Avatar.” ✔︎ So many of us (me too) got  a pen and wrote down something like: “Her name is Julie, and she lives in the city center, she’s 28 years

Read More ►

How to Create a White Outline Around your Profile Picture in Canva3 Minutes Canva TutorialStep 1 & 2 Choose a picture and upload to CanvaTake or choose a picture.Get pic that fills a circle AKA move your beautiful face. Want some help with your profile picture? Here is my tutorial for taking great  selfies without

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How to take a Great Selfie for your business when you’re over 40 and can’t be bothered to put on makeup, search for the perfect background or hide yourself behind tons of filters

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Emotional Triggers in Marketing Emotions are the silent language of the human heart—especially when it comes to buying – or not –  decisions. Understanding the emotional triggers that lead to a “yes” or a hasty retreat can transform your connection with your clients. Let’s dive into the top 9 emotional triggers and how they can

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category 3

Authentic Branding 

A Tribute to my Grandmother and why sharing stories unite us March 8, 2024For all the women out there, past and present who are changing the world, not because of their fame, influence or wealth but because of who they are to other people.Lately, I have been trying to find out more about my Omeli:

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But over the last few years, I have learned that the old patriarchal ways of marketing don’t work anymore when they infuse shame instead of joy.

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REPURPOSE TIP FOR MY FELLOW ADHD MIRACLES*A really good one, that will save you MANY hours and a lot of overwhelm. Repurpose old IG (or FB) posts, because the crazy more, more, more posting has to stop. Ready? Step 1.  Go through your feed (desktop) and get the URL of every post you love/like/ fits your personal style

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A Successful ADHD Entrepreneur is that even possible?It’s the 100 million dollar question. Can you be All Over the Place and still grow a business and brand that makes 100K and more? Or are we – women entrepreneurs with ADHD doomed to forever hyperfocus on new projects without ever finishing them?  Okay, let’s start at the

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It’s October, ADHD Awareness Month and this is what you need to knowDo you have an ADHD partner, friend, lover, colleague, or child? Or are you ADHD yourself? 🫶🏽 This message is for youSince I’m pretty open about my ADHD I get this question a lot:”But Esther, what’s with this ADHD stuff?””You look like a

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Unlock Miracles and Magic in The Wonderfully Weird Real You Program! Hey there, wonderfully weird soul! Are you ready to add a sprinkle of magic to your life? Well, you’re in for a treat because The Real You program is here to make miracles – shaped like clients, happiness, money and feeling good about ALL of

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