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Esther de Charon de Saint Germain

Are marketing and branding the same thing? 

What is the difference and can your marketing be truly effective when you don't have any strategic branding?

Branding and marketing are not the same thing, but they are closely related.

  • Personal branding refers to the process of creating a unique positioning and strategy that is aligned with your values, personality, audience and unique brilliance.  It's how you consciously differentiate yourself.

    It is the way a company presents itself to the world, including its values, mission, and personality. A strong brand can help a company stand out in the market and build customer loyalty.
  • Marketing, on the other hand, refers to the activities a company undertakes to promote and sell its products or services. Marketing includes a wide range of tactics and strategies, such as advertising, public relations, social media, content marketing, and customer relationship management. The goal of marketing is to attract and retain customers by communicating the value and benefits of a product or service.

While branding and marketing often go hand in hand, branding focuses more on the identity and image of a company, while marketing focuses on promoting and selling products or services.

  • Aligned branding and marketing refers to the practice of ensuring that your branding and marketing efforts are consistent and cohesive. When branding and marketing are aligned, the messaging, tone, and visuals used in marketing efforts support and reflect the company's brand identity and values.

    In other words, when your target audience reads your epic marketing post they can feel you.
  • Having aligned branding and marketing is very beneficial for a company because it helps you create a consistent and cohesive image, which will help you build trust and credibility with your target audience.
  • Aligned branding and marketing will also help you to stand out in a crowded market and effectively communicate the unique value and benefits of its products or services.

It is possible for a company to market without strategic branding, but having a strong brand will - without a doubt enhance the effectiveness of marketing efforts

In other words, you can spend 100K on Facebook ads without any aligned branding and you will definitely sell something.

But that's not how my clients work. They are deep thinkers and old souls. There is always a deeper meaning attached to their offers. They love the money, but they are doing is for deeply personal reasons.

A well-defined authentic brand provides a clear direction and focus for marketing efforts, and it helps you to attract and retain customers by creating a strong emotional connection with them.

Therefore, it is generally advisable to have both a strong brand and effective marketing in order to maximize the impact of your marketing efforts.

What happens to your marketing when you're solopreneur without a clear brand? will your target audience even recognize you
  • As a solopreneur, it is still important to have a clear brand, even if you are a one-person operation. A strong brand can help you to stand out in the market and attract the right customers, as well as establish credibility and trust with your target audience. 
  • Without a clear brand, it can be difficult for your target audience to understand what you offer and why they should choose you over other options.
So Branding and Marketing can never be the same. Because without a clear brand, your marketing efforts will lack focus and direction, and it may be difficult for you to differentiate yourself from competitors. 
  • It may also be more challenging for your target audience to recognize you and remember your business.
  • Developing a strong brand can take time and effort, but it is worth it in the long run. Some steps you can take to create a clear brand as a solopreneur include defining your target audience, identifying your unique value proposition, and developing a consistent visual identity. 
  • It can also be helpful to define your brand values and messaging, as this can help to guide your marketing efforts and ensure that they are consistent with your brand.


Are you ready for a brand that encourages clients to run towards you? Start today

DONE WITH YOU - 1/1

The full brand alignment 

Transform your Brand into Money Generating Alignment 

Together we (re-) brand you so that you achieve your goals, can enjoy your life again and upgrade your entire business.

DONE WITH YOU - GROUP

Brand the Real You

Become the true queen of your business and brand in only 10 weeks.  
We create your Iconic, Love-based, Authentic Brand so that serving and attracting clients is as easy as pie.

SELF-STUDY 

Do It Yourself
 
Start today with my Self-Led and Self-Paced Marketing, Branding and Mindset Programs.

No need to wait to upgrade your brand and marketing. You are in charge of change.


 Wondering if the Archetypal Path is what you have been looking for? 
Go through the buttons below. Discover what The Real You Sisterhood will do for you!
Join me today to get the best solution for you.

Brand Archetypal Circle Esther de Charon

*1. TAKE BRAND ARCHETYPES QUIZ  


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*2. THE REAL YOU SISTERHOOD
ARCHETYPAL GROWTH  


Brand Archetypal Circle Esther de Charon

*3. PROGRAM AND 
MONTHLY ARCHETYPES WORKSHOPS

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*4  DISCOVER YOUR ARCHETYPAL BRAND AND MARKETING

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*5. FREQUENTLY ASKED QUESTIONS.

Question? Want support? Message us

300+

5⭐ reviews

Praise and Testimonials

selen-graf

Selen Yildiztac A truly feminine approach which is very unusual in the marketing world. To work with the energies, with our own strengths and our own life purpose was great.

After only 1 Month I found my zone of genius, turned it in a program and sold my first 12-month group coaching program. 💖

5

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Misty Harris Imagine a group of friends whom you can call on day or night because they are all around the world and in different time zones!That is what you get. These ladies are your go-to tribe of sisters and I can’t imagine a better way to make friends and grow myself and my business! 💖

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Susanne Höhne I did the test and found out that I am a great mix between local hero and visionary dreamer. I implemented the tips for this business type and it worked great. So I did my first outsourcing projects to concentrate more on marketing than creating new stuff (which I love to do all the time) and Voilà: immediately I reached more sells than ever before. Yeah! 💃

Like  Reply  7h

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Misty Harris Imagine a group of friends whom you can call on day or night because they are all around the world and in different time zones!That is what you get. These ladies are your go-to tribe of sisters and I can’t imagine a better way to make friends and grow myself and my business! 💖

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Like  Reply  1 h

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Susanne Höhne I did the test and found out that I am a great mix between local hero and visionary dreamer. I implemented the tips for this business type and it worked great. So I did my first outsourcing projects to concentrate more on marketing than creating new stuff (which I love to do all the time) and Voilà: immediately I reached more sells than ever before. Yeah! 💃

Like  Reply  7h

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Sandra van der Hooft Esther can touch you deeply and hold up a mirror to you. Despite the struggle, I have not stopped because of Esther. She makes you confident. I have sold my first online course. This is amazing, it can only grow now. 💙

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Lauren Scalf

Lauren Scalf Being a part of this all has given me permission to show up as ME in my business - unapologetically! 🌹

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Maja Nardosha Saba

Maja Nidosha Thank you Esther, because of your guided visualization   I could finally feel the field of my true potential.  

I have already felt the change and the elation and my dreams are happening for me right now.  I feel so open and inspired. 

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Doreen-Gail

Doreen Gail With Esther’s support and guidance I feel seen, understood, and celebrated because of who I am and the unique brand of magic I bring to the world. Her wisdom, insights, and the positive support, encouragement, and love she showers on everyone in her community is a blessing for the world. 💯

Like  Reply  9h

Christina Påhlman

Christina Påhlman Esther is one of kind. She is great in guiding you to become more of yourself, more authentic. She has a sixths sense finding your skills and business opportunity. 💝

5

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brave brand clients

Mary Forth Meeting clients, stepping away from fear-based marketing, connecting from love has been a huge game changer for me. I only wish I had done it years ago. i

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Deana Morris

Deana Morris This is such a nurturing space for women ready to hold each other up as they step up themselves.💃🏾

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Li LooI didn't know how empowering it could be to gather with other women.. realizing we all share similar struggles.. Its very powerful to me. 💕 

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Maria_portrait

Maria Jurimea In 1 year I have moved more than in the 15 years before. I was very modest with my pricing, but Esther told me to double or triple my prices.

I thought: "That is crazy. No one will buy at those prices."  But my international sales keep coming.  This has given me so much self confidence. 

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Janka_Optimal

Janka Urbanova  I wanted to stop trying to find it out on my own, that's why I joined you.  And that is when I found myself in the company of so many brave and wonderful women and the support of Esther and her team.
As a result I got new clients, I sold my program and I'm feeling deeply confident. 

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Ingrid Dach

Ingrid Dach The content of the Academy and Esthers approach to branding and business is something really unique I have never seen before. 👑

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Jenne Ragazzo-Chase

Jenne Ragazzo-Chase The magic of the community, the connection, daily support makes this the place to be. Supported on all levels. 😍

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Marjolein Doesburg-van Kleffens

Marjolein Doesburg-van Kleffens Esther made me see that I don’t need to be a very extroverted salesy person to become a successful entrepreneur. There’s no one else who does this the way Esther and her amazing team do this. 🥳

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About the Author

Esther de Charon de Saint Germain, Branding Queen, Marketing Strategy Miracle Extraordinair, Energy shifter, founder of the Wonderfully Weird World, bestselling author, and Whisperer of Souls also bestselling author, Abe's mother, Rik's wife, and the servant of Marie and Leeloo (yes, cats)

Oh, she can also channel information from Source, so that you can tap into the wisdom of spirit guides.

Esther is the founder of the Wonderfully Weird movement that transforms, inspires, and supports women entrepreneurs to build a business and brand based on self-love and self-acceptance and become their authentic selves.

You can work with Esther in the The Real You and if you want to honor you Wonderfully Weirdness and get 10 clients each month with emotional heart based marketing (that doesn't suck at all. Or work with her in person - limited availability - Take the Quiz for your best solution

Follow Esther at Instagram | Facebook

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