lm - Esther de Charon de Saint Germain

THE LOVE MARKETING ROADMAP

STEP AWAY FROM THE CYCLE OF FEAR AND LOVE

AND

FOLLOW THE WAY OF THE HEARTPART ONE

Why the old way of marketing is not working when:

you’re a bit different’

you love creating, working with clients, learning,

inner growth, honing your craft, but

you hate marketing and associate it with greed,

fake, feeling exposed, being a fraud, feeling

rejected, pain, dissapointment, boredom,

loneliness.

THAT’S A LOT OF WORDS FOR: YOU REALLY DON’T

LIKE MARKETING.THE OLD WAY OF MARKETING

THE CREATE AND MARKET CONFLICT: “WHY ARE PEOPLE NOT BUYING

THE OFFER I CREATED FOR THEM?”

Step 1: Idea

EPIC idea comes up:

pure inspiration.

Everything is

possible

Love is running the

show

Step 2: Create

Period of creation

follows.

You are learning

feeling happy, joyful,

fulfilled, alive hyper

focused (for my

neurodiverse people)

Step 3: Sell

Fear comes up. How to

sell this?

Feeling out of touch with

clients. Not many

reactions. Fear intensifies.

You’re wondering: why

don’t they get it? What’s

wrong with me?

Step 4: Disappointment

You’re giving up. Feeling

low, sad, upset.

You really truly hate

marketing!

The epic offer disappears

in a drawer (or a folder

on your desktop)

Step 5: Start again

The result: few - or no

new clients or buyers.

Marketing hate/fear has

become a fully grown

monster.

Feeling low until a new

EPIC idea comes up.

Start again: back to step 1

01 02 03 04 05

3 and 4 are very challenging. Your epic offer has to leave the

save space and sold to ‘an audience’

. You work with outdated

marketing concepts like ‘the ideal client avatar’

, the perfect

niche or growing a thicker skin = FEAR- based.

1 and 2 are wonderful. Everything is possible = LOVE-based 5. The result: always too

few (or no) clients. Stuck in

a cycle of LOVE and FEAR

4. Try again

E S T H E R D E C H A R O N . C O M | © 2 0 2 4 - 2 0 2 5THE OLD WAY OF MARKETING

WHY IS IT NOT WORKING FOR EVERYONE?

Idea

Creating is amazing.

Marketing is yuck.

No access to holistic,

state of the art tools

that make BOTH

marketing AND

ideation fun.

Create

You don’t know what

your soul audience

needs. You’re guessing.

You don’t know what

makes you unique.

Sell

1. You’re operating in a

void.

2. Without access to the

right words, emotions

and understanding your

audience, selling is

unnecessary hard and

unsuccessful.

Disappointed

Crash and burn when

there are no - or few -

sales. Doubting yourself.

Ready to give up, losing

valuable energy

You truly hate marketing!

Start again

Instead of researching

your audience and

yourself you create a

new offer (often with

the same results.

Lost time, investments

and resources.

01 02 03 04 05

You are unclear about what your soul audience needs, desires, is missing, why they feel stuck and why they are YOUR people.

You create offers in the safety of your head, heart, office, and home and see it as separate from the marketing.

You are unclear about your unique ‘differentness’

; that's why it’s unnecessarily hard to show your soul audience why you are The One for them.

You only have access to outdated marketing concepts, that scratch the surface of what you can do for people.

As a result, your audience doesn’t see themselves reflected in your business, offers, brand, and marketing and ignores you.

You keep missing out on clients who need your support, services, and offers and your marketing dislike keeps growing.

E S T H E R D E C H A R O N . C O M | © 2 0 2 4 - 2 0 2 5LOVE MARKETING

THE WAY OF THE HEART

Client

You love and respect

your audience. You

know their needs and

desires and love

communicating with

them.

They have become

your allies.

You

You operate from

love. For yourself, your

clients and your

offers.

You know how to

utilize your unique

brilliance and Zone of

Genius.

Offer

Your solutions,

offers, and services

are 100% targeted

to heal, transform,

change, and

upgrade your soul

clients' needs.

Brand

You are touching the

hearts of your audience

with your love brand.

Your messaging is

longer a random affair

but an aligned and

emotionally loaded

message only for your

audience.

Market

You're all set for Love

Marketing from

Instagram Reels to

Podcasts.

You LOVE that you’re

operating from love.

Doors to new clients are

wide open!

01 02 03 04 05

E S T H E R D E C H A R O N . C O M | © 2 0 2 4 - 2 0 2 5Idea

A New EPIC idea comes

up: pure inspiration.

Everything is possible

Create

Period of creation, learning

feeling happy, joyful,

fulfilled, alive hyperfocused

(for the neurodiverse ones)

Sell

How to sell this? Fear comes

up. Feeling out of touch with

clients. Not many reactions.

Fear grows. Why don’t they

get it?

Disappointed

Giving up. You really truly

hate marketing!

The offer disappears in a

drawer (or folder on your

desktop)

Start again

Few - or no new clients.

Marketing hate is grown

Feeling low until a new

EPIC idea comes up.

Start again.

E S T H E R D E C H A R O N . C O M | © 2 0 2 4 - 2 0 2 5

Client

You love and respect your

audience. You know their

needs and desires and love

communicating with them.

They have become your allies.

You

You love and respect

yourself. You know how to

utilize your unique

brilliance and Zone of

Genius.

Offer

Your solutions, offers, and

services are 100% targeted

to heal, transform, change,

and upgrade your soul

clients' needs.

Brand

You are touching the hearts

of your audience with your

love brand. No longer a

random affair but an

emotionally loaded message.

Market

You're all set for Love

Marketing from Instagram

Reels to Podcasts.

And you LOVE it. Doors to

new clients are always wide

open!

01 02 03 04 05

THIS IS WHAT LOVE MARKETING WILL DO FOR YOU. IT WILL TAKE YOU . .

FROM

THIS

THISPART TWO

Can you see what will become possible for you when

everything you do is THE WAY OF THE HEART?

Let’s find out

1. How you can do this for yourself

2. How we do this in The Real You program

3. What tools you get

4. What support you get

5. What the outcome will be for you

LET’S BATHE EVERYTHING IN LOVEGET FULL CLARITY

ON YOUR SOUL

CLIENTS

Who are they? What do they

Google in the middle of the

night?

Why do they feel unseen by

some, but not by you?

What makes them happy,

sad, fierce, annoyed,

challenged?

What connects them? What

patterns can you find that

binds them together into a

community?

How do they talk? What do

they hate/ dislike and love?

Why do YOU love them?

FIND OUT WHY YOU

ARE THE ONE FOR

YOUR AUDIENCE

What is your unique

set of skills, expertise

and personality?

What is in your Zone of

Genius?

What is your unfair

advantage that makes

you “The One” for your

audience?

How can you love and

respect yourself so that

you can overcome the

challenges of

entrepreneurship?

Why does your soul

audience like/love you?

MAKE YOUR OFFER

100% THE ANSWER

YOUR PEOPLE NEED

Don’t create new offers

before you have

answered 1 and 2!

Create your offer as the

answer to 1 and 2.

Target all your

solutions, offers, and

services to heal,

transform, change, and

upgrade your soul

clients' needs and

desires.

MAKE YOUR BRAND

AND MESSAGING

100% LOVE BASED

Focus your brand messages

on touching the hearts of

your audience.

Communicate only with your

soul audience. Don’t waste

energy on those who will

never be your clients.

Create a brand that is a love

affair between you, your soul

audience and your offers with

emotionally loaded message.

Remember that everything is

energy. Make that energy

LOVE (instead of fear and

dislike).

ONLY MARKET

TO YOUR SOUL

AUDIENCE

You're all set for Love

Marketing from Instagram

Reels to Podcasts.

You LOVE communicating

with your people.

Doors to new clients are

wide open!

There is no difference

between creating offers,

working -with and for-your

clients, and marketing.

It’s ALL love

THIS IS THE WAY OF THE

HEART.

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E S T H E R D E C H A R O N . C O M | © 2 0 2 4 - 2 0 2 5

LOVE MARKETING DIY LET’S GET PRACTICAL: HOW CAN YOU SHIFT AWAY FROM ‘I

DON’T LIKE MARKETING’ AND THE CLIENT STRUGGLE?

This are the 5 steps that will take you away from the old way of ‘love creating’ but ‘hate marketing’

We remove the walls and make everything love based.1. LOVE YOUR PEOPLE

Love Marketing starts with deeply understanding your Soul Clients'

needs, pain, lack, hopes, and desires. We go for heart connection and

dive much deeper than the outdated 'Ideal Client Avatar'

Your soul audience needs what - only - you have. You love and respect

them and do whatever it takes to guide your people home to you. You

are nourishing a 'fan-like base of people who 'belong together'

, even

when they don't know that yet.

That is why I called it Love Marketing.

Oh, of course, your soul audience will pay you for your work.

LOVE MARKETING I STEP ONE CLIENTSE. INVITE YOUR PEOPLE TO

TAKE THE BRAND

ARCHETYPES QUIZ

Add your insights, their

likes, dislikes, etc to your

Treasure Map Tab 8

Use the special ChatGPT

prompts to create posts

D. MEET UP WITH 3 TO 5 (OR MORE)

POSSIBLE SOUL CLIENTS

Use the email templates,

Question lists, and ChatGPT prompts

Ask in Sisterhood for more

insights

LOVE MARKETING THE REAL YOU ROADMAP

B. GET TO KNOW YOUR SOUL CLIENTS

Open the Treasure Map at Tab 8

fill in everything you know sofar

When you’re ready you get ChatGPT

prompts to send out heartfelt messages

CLIENTS

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A. FIND YOUR SOUL CLIENTS

Go to the Audience tab in The Real

You

Read the full ‘How to do it section

Ask in Sisterhood if someone wants

to jump in with you’

C. DEEPEN YOUR CONNECTION

Continue with the Audience

program

For a deeper connection or

answers from your spirits:

Take the Soul Client Whisper

F. NEVER ALONE! BRING YOU AND YOUR QUESTIONS TO CALLS

Ask your questions in the coaching calls every month 3 hours

of lessons, coaching, connection an d deepening.

Use the Feedback process to get extra feedback from Esther

every 14 days

Use the 4 hours creation & marketing calls to go all-in on your

LOVE marketing

CLIENTS 05

F2. LOVE YOU + YOUR DIFFERENTNESS:

Step 2 is all about discovering what makes you different. Get ready to

lift your invisibility cloak.

From your Zone of Genius and Unfair Advantage to your ability to curse

like a sailor or be the shoulder people dare to cry on: you are the

lighthouse that guides people towards you.

NO Lighthouse means NO clients.

Self-love is at the heart of everything. We help you upgrade the loving,

accepting, and understanding what makes you The Real YOU.

The result? Incredibly powerful, aligned, and authentic Love Marketing.

LOVE MARKETING I STEP TWO YOUTAKE BRAND ARCHETYPES

QUIZ

Go though the 118 pages

Brand Archetype book to

lay out your Brand Power

Decide on at least 5 spots

where you use the

archetypal power. Use the

books as guidance.

YOUR PERSONAL STYLE

Find your Personal Style in 4 steps

in the program

Download your Canva template

and start playing!

Share in the group to get feedback.

Aim for 100% differentness.

FIND YOUR UNFAIR ADVANTAGE

Open the Treasure Map to Tab * 3

My Personal Brand

Answer the questions

Use the ChatGPT prompts for epic

posts.

LOVE MARKETING THE REAL YOU ROADMAP

2. YOU

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E S T H E R D E C H A R O N . C O M | © 2 0 2 4 - 2 0 2 5

FIND YOUR DIFFERENTNESS

Go to the Personal Style and Brand

in The Real You

Read/ scan the full ‘How to do it

section (this is deep work!)

Ask in Sisterhood if someone wants

to jump in with you’

YOUR ZONE OF GENIUS

Go to Lesson 2 of Personal

Brand and Discover your

Zone of Genius.

This is the reason why people

fall in LOVE with you.

This will make or break your

brand. Come to Mindset calls

with your questions!

BRING QUESTIONS TO CALLS

Ask your questions in the coaching

calls

Use the Feedback process to get extra

feedback from Esther every 14 days

Use 4 hours creation & marketing calls

YOU

A3. LOVE WHAT YOU DO FOR YOUR PEOPLE: YOUR OFFERS - THE THINGS

YOU SELL.

Your solutions, offers, and services are 100% targeted to heal, transform,

change, and upgrade your soul clients' needs.

You understand what 'your people need that ONLY you can give them'

This marks the end of Unsold Epic Offers (that are gathering dust in your

drawer). The fact that only a few (or non) bought is not because your offer

sucks. They didn't buy it because you were not able to explain it to your

people.

You're growing an audience that is ready for your offers.

LOVE MARKETING I STEP THREE OFFERB

START MAKING YOUR PEOPLE

CURIOUS

Use the email templates ,

question lists and ChatGPT

prompts

Use the the Canva Post Templates

to generate excitemnet

REVAMP YOUR OFFERS

Open the Treasure Map to Tab * 11. Check if your

offer fits the needs, desire and longing of your audience.

Adapt small parts, focus on the outcome. use the

questions to nail this.

Use ChatGPT prompts to make your offer stand out

LOVE MARKETING THE REAL YOU ROADMAP

3. OFFER

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CHECK YOUR OFFERS

Don’t fall for the ‘I need to create

something new’! Research what

you’ve got first.

Still love it? Still right for YOUR soul

audience and YOU as The One?

Ask in Sisterhood how they feel

about the offer.

SELL WITH EASE

Open the Treasure Map to Tab *

11.

Decide on what strategy works

for you.

Follow the steps to sell with a

confident heart

CREATE WITH US!

DON’T CREATE IN A VOID

Bring your ideas to the coaching calls get

feedback from Esther (this will transform

your offer from good to awesome!

Use the Feedback process to get extra

feedback from Esther every 14 days AND

from the sisterhood

OFFER4. LOVE INFLUENCING

You are touching the hearts of your audience with your love brand.

Your brand is no longer a random affair but an emotionally loaded

message.

Every color, font, photo, or sentence is a conscious choice when you're

influencing from the heart and are communicating with a soul audience you

know better than they know themselves.

Once you've got the tools to lovingly touch your people's minds, hearts, and

souls you're able to make yourself seen, heard, and trusted.

With ease and a wide open heart.

LOVE MARKETING I STEP FOUR BRANDYOUR AMAZING COPY

Use the copy

support in The Real

You program to find

your tone of voice

Go to the Treasure

map 9.4 to hone in

on your copy

Use the ChatGPT

prompts for even

better and powerful

posts

OPEN YOUR BRANDING

CANVA TEMPLATES

Start with creating a

template with your ‘old

brand’

Next, add your new brand

to the board.

Ask in Sisterhood and calls

for insights

START WITH YOUR BRAND COLORS

AND FONTS

Don’t go for perfect first.

Try-out the examples we have

created for you to feel if this is what

you and your soul audience needs.

LOVE MARKETING THE REAL YOU ROADMAP

4.BRAND

01 02 03 05

CREATE YOUR BRAND

Go to the Personal Style and Brand

in The Real You

Go through the entire Branding

Process first. Take your time this is

awesome creation time!

Ask in Sisterhood if someone wants

to jump in with you’

DEEPEN YOUR CONNECTION

You want to learn more? Or dive

deeper?

Keep coming back to the quizes

and books we’ve got for you.

ALL YOUR QUESTIONS ANSWERED

Ask your questions in the

coaching calls you have access to

more than 28 years of design,

branding and marketing

experience

BRAND5. LOVE MARKETING

You're all set for Love Marketing from Instagram Reels to Podcasts.

No more random posts.

No more 'I hope they buy my offer.

’

No more: 'I hate marketing because it drains my energy.

You are messaging to your soul audience: "I see you, I accept you as you are, I

understand you, I care about you. And I'm here for you when you're ready to come

home.

By the way, LOVE Marketing is like highly charged vibrational energy. It only works

when you adore it.

That's why - from now on - you're only doing what energizes you and makes your

heart sing. Your doors are wide open for your people.

LOVE MARKETING I STEP FIVE MARKETINGD

SET UP YOUR MARKETING PIE

Open the Treasure Map 1.

Marketing Pie/ choose/ focus /

grow / Marketing

Follow the steps for your

perfectly suited blend of

marketing

LOVE MARKETING ROADMAP

5. MARKETING

01 02 04

GO TO THE CANVA VAULT

Check what templates work best

for your audience

Open in your Canva and copy.

Every month you get a Brand new

Love Marketing drop filled with

design, epic prompts and ready to

use videos

WRITE POST AND BLOGS

Go to Treasure map *9.2/ 9.3/9.4 for

prompts, stories, prompts,

storytelling, and special ChatGPT

prompts

Go through the emotion wheel and

emotion words for profound lasting

impact

A E

YOUR QUESTIONS ANSWERED

Ask your questions in the 2 monthly

coaching calls

Use the Feedback process to get extra

feedback from Esther every 14 days and

always from the sisterhood

GO TO THE TREASURE MAP

Double check if you have assembled

as many as possible ingredients

You don’t have to wait till you have all

ingredients.

Jump in. People are waiting for you

THE WONDERFUL MONTHLY 4 HOURS CALL

Your monthly new Love Marketin f Canva

Templates drop comes with vide and

explanation. Watch it before the:

Epic 4 hours creation & marketing call 4 hours

of creation, support, posts that touch hearts

MARKETYOU DID IT!!

YOU HAVE THE TOOLS TO BRING CLIENTS

HOME TO YOU

THIS IS THE EPIC SHIFT YOU HAVE CREATEDIdea

A New EPIC idea comes

up: pure inspiration.

Everything is possible

Create

Period of creation, learning

feeling happy, joyful,

fulfilled, alive hyperfocused

(for the neurodiverse ones)

Sell

How to sell this? Fear comes

up. Feeling out of touch with

clients. Not many reactions.

Fear grows. Why don’t they

get it?

Disappointed

Giving up. You really truly

hate marketing!

The offer disappears in a

drawer (or folder on your

desktop)

Start again

Few - or no new clients.

Marketing hate is grown

Feeling low until a new

EPIC idea comes up. Start

again.

Client

You love and respect your

audience. You know their

needs and desires and love

communicating with them.

They have become your allies.

You

You love and respect

yourself. You know how to

utilize your unique

brilliance and Zone of

Genius.

Offer

Your solutions, offers, and

services are 100% targeted

to heal, transform, change,

and upgrade your soul

clients' needs.

Brand

You are touching the hearts

of your audience with your

love brand. No longer a

random affair but an

emotionally loaded message.

Market

You're all set for Love

Marketing from Instagram

Reels to Podcasts.

And you LOVE it. Doors to

new clients are always wide

open!

01 02 03 04 05

THIS IS WHAT LOVE MARKETING WILL DO FOR YOU. IT WILL TAKE YOU . .

FROM

THIS

THISSTART YOUR YEAR OF

LOVE MARKETING

► LOVE marketing is client attraction created for women who are 'A bit different'. Based on over 4.000 women who deeply love their businesses and clients. They thrive when they learn, hone their craft, come up with epic ideas, or create new offers. But they hate marketing. The result? Never enough new clients or sales. A sense of rejection, isolation, and more marketing dread.Getting clients will remain impossibly challenging as long as creation feels safe and fulfilling but marketing feels unsafe and boring.► LOVE marketing connects the joy of creating with the epic results of marketing. It ends the Love and Hate cycle. No more feeling lost for words. No more: Why don’t they buy my offer? No more fear taking over when your beloved offer has to be sold. No more: Just toughen up and get a thicker skin.► LOVE marketing is a love language, a loving conversation between you and your soul audience based on their dreams and your unique brilliance. It’s love in sound, images, texts, and energy.► LOVE marketing brings clients home to you. Month after month.

what is LOVE MARKETING?

NShow The Real Youand Client Magic Will Unfold ItselfLOVE MARKETINGWORKBOOK 1THE BASICSFor Women Entrepreneurs who are ‘A bit different’,LOVE their clients but LOATHE marketingM Y F O C U S Q U E E NDEAR FRIENDWhat a joy to have you here, standing at the threshold of something profoundlytransformative: introducing you to LOVE Marketing.I am thrilled that you've stumbled upon this heart-centered approach to marketing—a method lovingly shaped for both myself and those I serve. It’s more than just asimple marketing strategy; it’s a heartfelt invitation to usher in a wave of newclients - month after month.Allow me to introduce myself – I am Esther de Charon de Saint Germain, theBranding Queen, Marketing Strategy Miracle Worker, Energy Shifter, founder of theWonderfully Weird World, bestselling author, and, whisperer of souls.Consider this your Try For Free all-access pass to Love Marketing and Branding—where women entrepreneurs are celebrating every facet of their existence in life,work, business, brand, and marketing.You’re about to discover how to ditch old stale marketing and instead open up tothe art of emotional, authentic Love Marketing and its life-altering impact.Remember, you are a lighthouse amidst the fog, a guiding beacon in a world ofsameness. And I’m going to support you this week to shift from “I don’t know“ to”Hello world”When you’re ready to get clients, my unwavering support, the collaborativestrength of my team, and the warm embrace of our Sisterhood, we’re here for you.If your heart whispers a resounding 'yes', then let "The Real You" be your very nextstep.With open arms,Esther de Charon de Saint Germain M A R K E T F R O M Y O U RH E A R TE S T H E R D E C H A R O N . C O M | © 2 0 2 4 - 2 0 2 5We have The Real You members from all over the world here are some of the things they shareTHE THINGS THEY SAYT E S T I M O N I A L SE S T H E R D E C H A R O N . C O M | © 2 0 2 4 - 2 0 2 5Sed ut perspiciatis unde omnis iste natus error sitvoluptatem accusantium doloremque laudantium, totam remaperiam, eaque ipsa quae ab illo inventore veritatis et quasiarchitecto beatae vitae dicta sunt explicabo.C U S T O M E R N A M E►

LOVE marketing is client attraction created forwomen who are 'A bit different'.Based on over 4.000 women who deeply love theirbusinesses and clients. They thrive when they learn, honetheir craft, come up with epic ideas, or create new offers.But they hate marketing.The result? Never enough new clients or sales. A sense ofrejection, isolation, and more marketing dread.Getting clients will remain impossibly challenging as long ascreation feels safe and fulfilling but marketing feels unsafeand boring.► LOVE marketing connects the joy of creating with theepic results of marketing.It ends the Love and Hate cycle. No more feeling lost forwords. No more: Why don’t they buy my offer? No more feartaking over when your beloved offer has to be sold. Nomore: Just toughen up and get a thicker skin.► LOVE marketing is a love language, a lovingconversation between you and your soul audience basedon their dreams and your unique brilliance. It’s love insound, images, texts, and energy.► LOVE marketing brings clients home to you.Month after month.WHAT IS LOVEMARKETING?► LOVE marketing is client attraction created forwomen who are 'A bit different'.Based on over 4.000 women who deeply love theirbusinesses and clients. They thrive when they learn, honetheir craft, come up with epic ideas, or create new offers.NORMALMARKETINGNew EPIC idea comes upCreation, learningHyperfocus - for theneurodiverse onesFeeling of happiness,joy fulfilment,alivenessStart thinkingabout sellingFear comes upWorking on the salespage (out of the public eye)Out of touch with your clientsFirst post (after beingsilent for long time)two people click: likeFirst email: you cannow buy this. NoreactionsFirst email: you cannow buy this.No reactionsFeelings of failureincreaseAfter a couple of socialmedia posts, you give upYou really hate marketing!Offer disapears in drawer

YOU INYOUR OFFIC ELOVE MARKETING

Epic idea comes up after acall with your soul audienceCreation, learning, ideationAudience is keptin the loop: I’m creatingthis epic offer!Neurodiverse hyperfocuson an offer for THEIRpeopleLOVE marketing messages arebeing sent outYOU +YOUR UNIQUEBRILLIANCE +YOUR SOULAUDIENCETarget are clear, feelings are good.The audience reacts to the offerQuestions are being asked.Marketing feels fun and light.You do an extra Bubble ofLight visualisationFirst sales in!Send out more messagesno pushing, just clarityand kindnessSmall sales page changesensure more clarity.Result: more clientsYou communicatewith your people:You told me ... is this ...?You love LOVE marketingHow can I use my uniquebrilliance to create the bestsolution for my soul audience?You address the awesomeness,fear, challenges of your peopleGet clients in 5 steps

THE BASICSHOW DOES IT WORKL O V EM A R K E T I N GM Y F O C U S Q U E E NLove marketing is ridiculously simpleA. LOVE YOUR PEOPLE:Love Marketing starts with deeply understanding your Soul Clients'needs, pain, lack, hopes, and desires. We go for heart connection anddive much deeper than the outdated 'Ideal Client Avatar'.Your soul audience needs what -only - you have. You love and respectthem and do whatever it takes to guide your people home to you. Youare nourishing a 'fan-like base of people who 'belong together', evenwhen they don't know that yet.That is why I called it Love Marketing. Oh, of course, they pay you foryour work.B. LOVE YOU + YOUR DIFFERENTNESS:Step 2 is all about discovering what makes you different. Get ready tolift your invisibility cloak.From your Zone of Genius and Unfair Advantage to your ability tocurse like a sailor or be the shoulder people dare to cry on: you are thelighthouse that guides people towards you.NO Lighthouse means NO clients.Self-love is at the heart of everything. We help you upgrade loving,accepting, and understanding what makes you YOU.The result?Incredibly powerful, aligned, and authentic Love Marketing.

T H E B A S I C S O F L O V EM A R K E T I N G

E S T H E R D E C H A R O N . C O M | © 2 0 2 4 - 2 0 2 5M Y F O C U S Q U E E NC. LOVE WHAT YOU DO FOR YOUR PEOPLE YOUR OFFERS -THE THINGS YOU SELL.Your solutions, offers, and services are 100% targeted to heal, transform,change, and upgrade your soul clients' needs.You understand what 'your people need that ONLY you can give them'.This marks the end of Unsold Epic Offers (that are gathering dust in yourdrawer). The fact that only a few (or non) bought is not because your offersucks. They didn't buy it because you were not able to explain it to yourpeople.You're growing an audience that is ready for your offers.D. LOVE INFLUENCINGYou are touching the hearts of your audience with your love brand.Your brand is no longer a random affair but an emotionally loaded message.Every color, font, photo, or sentence is a conscious choice when you'reinfluencing from the heart and are communicating with a soul audience youknow better than they know themselves.Once you've got the tools to lovingly touch your people's minds, hearts, andsouls you're able to make yourself seen, heard, and trusted.With ease.T H E B A S I C S O F L O V EM A R K E T I N GE S T H E R D E C H A R O N . C O M | © 2 0 2 4 - 2 0 2 5M Y F O C U S Q U E E NE. LOVE MARKETINGYou're all set for Love Marketing from Instagram Reels toPodcasts.No more random posts. No more 'I hope they buy my offer."No more: 'I hate marketing because it drains my energy.'You are messaging to your soul audience: "I see you, I acceptyou, I care about you. And I'm here for you when you're ready tojump."By the way, LOVE Marketing is like highly charged vibrationalenergyIt only works when you adore it.That's why - from now on - you're only focusing on whatenergizes you and makes your heart sing.T H E B A S I C S O F L O V EM A R K E T I N GE S T H E R D E C H A R O N . C O M | © 2 0 2 4 - 2 0 2 5Belly? Chest?Head? Stomach?LISTEN AND FEELHOW DO YOU F E E E LR E F L E C TI LOATHEMARKETINGFOCUS ON THE OFFERYou have an idea and start creating.You love the process of ideation andlearning more. It’s like you’ve got anextra pair of wings. Everything ispossible. You have a vague idea of whoit’s for.I’M JUST THEMESSENGEROH DEAR . . .THE BIG CONFIDENCEDROPLOVE YOUR PEOPLEYour focus is on your Soul Clients.You are very aware of their needs,likes, and dislikes and create youroffers for them.LOVE YOU + YOURDIFFERENTNESSLOVE WHAT YOU DOLOVE INFLUENCINGFROM HEARTYour heart is with the offer and lesswith your unique role or leveragingyour unique brilliance.It’s time to sell your treasure. Theprospect fills you with dread. You’reusing outdated marketing conceptslike the Ideal Client Avatar or theNumbers Game.You share a post and send out anemail. But your joy has turned intofear. You shift from ‘everything ispossible to ‘this is a failure’. Yougenuinely loathe marketing!You are the lighthouse that guidespeople towards you. Your differentnessis your magnet.Your offers are irresistiblebundles of joy 100% focusedon your clients’ needs. Youknow that this is what they arelooking for.Because you understand themagic of Emotions and Love youknow how to stop the scroll.LOVE marketing helps to attractthe best clients and sell youroffers.LoveMarketingYou figure there is only onething you can do and that is tostart again. Your offer ends upin a drawer and you create anew oiffer.START AGAINYour brand, messaging everythingyou share is empowering theunique connection between youand your audience.LOVE INFLUENCINGFROM HEART21345LOATHEMARKETINGFOCUS ON THE OFFERYou have an idea and start creating.You love the process of ideation andlearning more. It’s like you’ve got anextra pair of wings. Everything ispossible. You have a vague idea of whoit’s for.I’M JUST THEMESSENGEROH DEAR . . .THE BIG CONFIDENCEDROPAND YOU?AND YOU?AND YOU?AND YOU?Your heart is with the offer and lesswith your unique role or leveragingyour unique brilliance.It’s time to sell your treasure. Theprospect fills you with dread. You’reusing outdated marketing conceptslike the Ideal Client Avatar or theNumbers Game.You share a post and send out anemail. But your joy has turned intofear. You shift from ‘everything ispossible to ‘this is a failure’. Yougenuinely loathe marketing!You figure there is only onething you can do and that is tostart again. Your offer ends upin a drawer and you create anew oiffer.START AGAINAND YOU?21345AND YOU ?ARE YOU READY FORTHATT O M O R R O WI S H O W Y O UT H E W A Y O U TMEETESTHERTHEAUTHORBefore becoming a multi-6 figures entrepreneur, serving entrepreneursfrom all over the world, I already had 25 years of experience in marketing,branding, strategy, and communication with Fortune 500 companies andbrands like ING Banking, Air France/KLM, Rabobank, Rijksmuseum, theCity of Amsterdam and the European Union.My clients are wonderfully weird entrepreneurs from all over the world:old souls, deep thinkers, and women who often are not the traditionalkind of business owners. They are growinhg a brand that is an authenticreflection of their unique personality and a business that is about serving,transforming, and creating.As a neurodivergent, biracial, sensitive, gifted, and highly intuitive person,I know that most entrepreneurs find it difficult to show themselves: theirtrue selves.I'm 100% committed to your success and happiness. Seeing you blossom,getting more clients, growing your business, claiming your uniqueness,and your energy, and making serious money is what I want for you.@ESTHERDECHARON FB.COM/ESTHERDECHARON @ESTHERDECHARONEsther de Charon de SaintGermainEmail:office@estherdecharon.comLearn more atEstherdecharon.comTake Love Marketing tothe next Level: StartThe Real youBook your callto work with me in person