The Key to Success is Persistency

And Why Consistency will Block Your Success.

For years Business Coaches, leaders, and authors have been trying to make us believe that "Nothing is more effective than consistency when it comes to making your company, or your performance, stand out."

Well, I don’t believe Consistency is Everything.
Even more, I think it’s a Myth.

And YES, I have said it so often myself - sorry! Mea Culpa.

✔︎ So, you might think: "Well Miss Know-It-All, if consistency is BS what alternative do you have for me when I want to promote myself - because I absolutely Hate Promoting Myself!!"

The Key to Success is Persistency (and not consistency)

The average ‘Just Do It’ Business Myth has always been to ‘Follow The Process’ and Keep doing the same! Well, doing The Same is NOT an option for MANY people.

✔︎ By the Way: Do you know that only 6% of everyone who buys a ‘One Solution For All’ program finishes their program?

✔︎ Why? Because consistency without accountability, being seen or accepted doesn't work for a Very Large group of human beings.

Okay, back to “Consistency is Everything IF You Want To Be Successful!”

Consistency refers to Anything that is Constant and Does Not Change.
It’s Always The Same!
It's static. Set in stone.

✔︎ Always the Same is the Bloody Scary Nightmare of every ADHD, Neurospicy Multipotential, Artists heart, Transformation Craving Breathing Human Being.

All those Wonderfully Weird people have been tricked into believing that there’s something wrong with them.

While in reality, we might have collectively bought into a system that is not set up for the lasting success of those who NEED to follow their OWN path. The freedom-loving people.

Persistent on the other hand means: Continuing to Work on a Task Despite Obstacles.
It’s not forced upon you.

It’s an inner drive:
▶︎ “I will follow my desire EVEN when I bump into an obstacle.”

► "My purpose is strong enough to climb a mountain, EVEN when I need 99 attempts to reach the summit."

When we grow our business there are so many obstacles. Maybe not so much according to the "Even without any experience, you can easily make 100K in your third month of business" business coaches.

A tree does not grow CONSISTENTLY. It grows persistently. It persistently pushes its roots into the ground.

When there’s a fire it doesn’t go: “Oh well, I just have to grow consistently! Burn me down.”
No a tree follows its nature.
 ✔︎ It perceives the obstacle and reacts accordingly. It retreats and protects itself (hello miracle of self-care) and because it takes care of itself it can survive and grow when the conditions are favorable. 

I asked Wonderfully Weird entrepreneurs: "Can you share you TOP 3 Biggest Promotion Struggles?"
This is what they shared (scroll through the images to read the answers.) 

When you recognize some (or maybe all) of these obstacles, please know that you are not alone! 

The majority of the women who shared their challenges are in business for a long(er) time. They are smart, wise, experienced and amazing BUT marketing and promoting yourself  are pushing ALL their buttons.

After a lifetime of negative experiences around being misunderstood, not fully seen, accepted, or taken for granted selling - what you love the most  - can be incredibly challenging.

Wonderfully Weird people are often being challenged by Rejection Sensitive Dysphoria, Perfectionism,  Hyperfocus, Dopamine drops, Brain freeze, Trauma's, Fear, Overwhelm, Imposter Syndrome, ADHD challenges, Autism challenges, Overthinking, Dyslexia challenges, Dyspraxia challenges, Confusion, Isolation, Low- Self Esteem, etc. etc  

And all those obstacles kick us in the gut when we want to step into the light. 

 ✔︎ 'Normal' Marketing or Business Programs are created for people who are motivated by: Work Harder and Just Do It who are okay with Follow the Manual 

Wonderfully Weird people are not wired like that.  

✔︎ What really sucks are the feelings of shame, the voices in your head telling you that you suck (you don't suck! let me be very clear about that) or that you don't have what it takes (you do have what it takes, but you need special guidance!)

The Persistent Path will work when there is ample support.

✔︎ When it feels safe to let all those obstacles surface. To research them, to try and fail, and try again.

✔︎ I happen to know these pains intimately. After a lifetime of masking, fitting in, working 10 times harder than Neurotypicals, and feeling like an over-sensitive weirdo
I was diagnosed with ADHD.

✔︎ I know how important it is to be surrounded by people who won't push you in the Crazy Box.

✔︎ And I know that desire, purpose, your inner calling and persistency are The Key to Success.

The Persistent Path works when there is space for The Real You 

✔︎ And if you're a Neurotypical, non Wonderfully Weird coach, employer, business owner etc. make space for your Wonderfully Weird people. Don't brushed them off or shove them in the box with 'difficult people'.

✔︎ I’m here for the Persistent People who desire the freedom to grow like a tree. 
If you want to know how you can Persistently Promote your business, I’m your Person! 

There is a Program for You and it's called 'The Real You", if you're a Wonderfully Weird woman, I invite you join me.

Say YES to The  Real You to get 12 Action-Filled Months of:


HOW TO BRAND, MARKET AND PROMOTE YOUR BUSINESS when you're an old, wise, truth-telling soul, an intuitive, gifted, pink sheep, a sensitive multi-passionate deep thinker, or a neurodivergent, ADHD star 

And you have been tricked into believing that there's something 'wrong' with you and as a consequence, your business is suffering, even though you have unique powers.


I'm Esther de Charon de Saint Germain

Esther de Charon de Saint Germain is the Branding Queen, a business strategist, transformational business coach and a very Wonderfully Weird ADHD star. She's a bestselling author of books like the The Wonderfully Weird Woman's Manual'. Her business is founded in over 25 years of intensive branding and marketing experience with Fortune 500 brands as well as the European Union, Museums, Air France /KLM, and NGOs.
Esther channels information from Source. She can hear the whispers of souls, nature and ancestors and bend energy (and if you're Wonderfully Weird you can probably do this too)

As the founder of the Wonderfully Weird movement that transforms, inspires, and supports wonderfully weird entrepreneurs to NEVER FIT IN AGAIN. And instead build their - very profitable - brand, marketing, using their unique powers, while navigating the obstacles and difficulties of trying to fit in for years.

She's feeling very fortunate to be Abe's mother and Rik's wife (and the servant of Marie and Leeloo (yes, cats)

🌟 If you want to grow your brand and promote your offers the Wonderfully Weird way, join The Real You
🌟 If you want to work with Esther in a in person setting, transform your business and life, step into a much larger future and embrace your feminine power and abundance, the Become Irresistible is the place for you.
🌟 Follow Esther at Instagram | Facebook

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