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The Invisibility Cure
Authentic Client Attraction & Personal Branding. Move from being invisible and become truly visible authentically.
The Invisibility Cure Framework works best for neurodivergent, ADHD, AuDHD, autistic, or sensitive, multi-passionate solopreneurs
The invisibility cure helps you to increase your irresistibility with seventy-five percent, but only for the right audience.
Are you ready?
You are Unique. That's why your Client Attraction is designed for you.
1. The Audience Connection Method in 17 assignments
Welcome to this transformative course! I'm excited to share powerful insights that will help you become more visible to the people who matter most.
2. What we'll cover
We'll explore a special story about Sally and the Jones family. This story shows the journey from being invisible to becoming fully visible - in a genuine, authentic way.
Our focus is simple but powerful:
- Boost your visibility by 75%
- Connect with your ideal 5% audience
- Stop trying to please the other 95%
- Build real friendships with your target audience
3. What You need and how to start
To get the most from this course:
- Have a pen and paper ready
- Be prepared to take action right away
- Commit to sharing your message after going through the Invisibility Cure.
Are you ADHD or AuDHD?
Don't wait to put these ideas to work. Our brains forget quickly, so watch the video and create and share your message right after this session - even if it's not perfect.
You can do this.
Let's start. Here is the Invisibility Cure
From Invisible to Hello! Clients in 17 Actions.
1. Watch the video.
2. Scroll down for your assignments.
3. Like the video and to subscribe to my channel, so that your fellow solopreneurs will see it too.
Here are the 17 steps that will make you visible
Part 1. The Basics of the Invisibility Cure
1. What is The Gap and why do you have to bridge it?
We'll break down the journey from invisibility to visibility through:
- Understanding your authentic audience.
- Increasing your irresistibility by 75%.
- Focusing on the right 5% of potential clients.
- Growing awareness of what makes you different from your peers.
- Embracing and leveraging your uniqueness.
Remember, taking immediate action is key to your success.
It's vital to keep your customers updated, even if you don't have all the details yet, to help your business grow.
2. What are you selling? Does your audience understand you created it for them?
Action / write
Watch how Sally shared her offer and how she described 'what she does.'
- How do you describe your offer?
- Is it 100% focused on the needs of your audience?
- Not sure? Show it to a friend and ask for their honest opinion: If you didn't know me, would you consider buying?
3. What are your challenges when attracting clients?
Action / write
List all the obstacles and challenges you are facing when attracting your audience and (possible) clients.
Tip: Don't shame yourself. Very few people were born as entrepreneur.
Tip 2: Don't forget to list your challenges and obstacles. Keep a check on what you have solved.
Tip 3: Celebrate each issue you have overcome. It's the best way to tell your mind: Hey! I got this!
4. What does your audience not know about you?
Action /write 2- 3 examples
What can your audience not? Can they see how:
- How do you move when you speak?
- Your inner light when you explain what you?
- Anything about your background?
- They will feel around you?
- If you get us?
5. Show the Real You! What is 'important' but still hidden?
Action /Write 2 - 3 things your audience should know about you
Read Sally's list. What makes you relatable, recognizable, and memorable to your audience?
Share at least 2 to 3 things. (you're going to leverage that in a couple .....
Part 2. What do you already know about your soul audience / The Invisibility Cure
6. Your soul audience. What do you know about them?
Action / write 1 - 3 things you know about your soul audience
- Do you already have a backstory for your audience? The way Sally has for the family Jones?
- Even when you're not yet 100% clear, write everything you got.
7. What is your audience Googling in the middle of the night?
Action / Write 1 line
- What does your audience Google?
- Don't forget to test it on different platforms and see where you end up.
Part 3. What sets you apart from the other 'Sally's / The Invisibility Cure
8. Back at you. Are you ready to leave the bubble and become relatable?
Action / write and/or speak out loud
"I am ready to leave the bubble of sameness, because . . . . (come up with a heartfelt reason. That makes it easier to shift.)
9. What sets you apart from your fellow Sally's/ Peers?
Action / write 2 - 3 things that set you apart from your fellow Sally's
Choose a range of differences, from the obvious to the unexpected.
10. What is One Thing you want to Embrace and Leverage?
Action / write (go back to 5. if you
- 1 Thing you want to embrace and leverage so that you get the attention of your audience. For instance,
- I will leverage my sensitivity and write a post about the joy of feeling everything.
- I will embrace my ADHD and shoot a video of the never-used things in my hobby drawer.
- Can't remember? Go to sheet 5.
Part 4. Find your Soul Audience online / The Invisibility Cure
11. Find your soul audience online
Action
- Find your audience online in special user groups. Watch the video to for the instructions.
- Go to where your clients are, instead of just roaming around.
- Helping is just another way of proving (but don’t overdo it)
- If you know your archetype, USE that in your communication (because it contains your superpowers
- You will often find clients AND business buddies in groups that come with a program.
- That’s why everyone ALWAYS needs to know what problems/issues you solve, why they should choose you over someone else.
- Once you know who you are looking for AND what you solve, AND why you are different, you can find clients in message threads, groups, libraries, in offline groups, and online groups
12. Research your soul audience
Action
- What do your soul clients (to be) really say?
- What words are they using?
- How do they support each other?
- How do they refer to specialists - like you?
- Who does she instantly want to support, and how not?
- Are there patterns, words, sentences, fears, hopes, and desires that keep coming back?
- Who are they? Educated, self-made, entrepreneurs, single? Leaders?
- Are they complainers only, regularly want to vent, but also want to change?
- Are they doers or dreamers?
- Since she is that type of parent too, she reacts now and then. Not to sell, but to genuinely help people. This results in friendships and ultimately in clients.
13. Find the patterns and connection that make your audience a community
Action / 1,2,3, go!
Imagine the following:
If you make a mistake, something that normally makes you run for cover (you accidentally send three emails), but they go: “It’s absolutely fine. At least I will never forget.’
You feel connected to them; you feel there’s love there.
Write 2 or 3 names of people who pop up (and research them, understanding why they pop up is everything!)
14. Find the patterns and connection that make your audience a community
Action
This is advanced, but if you can pull this off, finding the patterns and make a community of your audience is a game changer!
Example:
In 2016, I found out that the people who naturally gravitated towards me had a couple of things in common:
They were very sensitive, often introverted, almost always multi-passionate, and fiercely bright. Many of them are ADHD, AuDHD, autistic, and neurodivergent.
They struggle with ‘promoting themselves’ because it doesn't give them a lot of energy. They hyperfocus like crazy, have a wicked sense of humor, and are old souls. They need time. If I ask them something, it can take a while until I get an answer. I can’t push them; I need to hold space where they can do their thing in a structured roadmap that follows their pace.
I call them Wonderfully Weird
15. Look deeper than what you can see: the desires and needs of your audience
Action
It's time to talk with them
This is the nect level of dive deeply. But once you know this you fully understand your audience
For instance:
My clients want money, absolutely, but it's not their sole motivation. They foremost are following their passion. Success can be a number to them, but it's mainly the freedom to do and travel, create what they want.
Why is that important? If you
Part 5. Send your Message to your Soul Audience / The Invisibility Cure
16. Let's Write your Message
Action: get ready to bridge the gap
17. Write and share your Message
Action
My advice: watch the video till the end to get inspired by ideas my clients came up with.
Step 1: You might think I’m just another [what it is you do]
Sally: When you read about the work I do with families, you might think I’m just another family therapist who tells you what you’re doing wrong.
Step 2: But what (really) happens / But what I (really) do / when I team up/ work
Sally: But what really happens is that my clients can finally sleep again because they feel safe and connected. Instead of 3 days of silent treatment, they argue for 30 minutes, and all parties feel seen and loved again.
Step 3. Write what kind of magic happens.
Sally: Yesterday, I heard the story of a client who has avoided school runs for months because she dreaded the teachers' disapproving looks. She picked up her kid and nodded to every teacher. There were zero disapproving looks. And she realized she had been so angry with herself for being a failure that she misinterpreted everyone as angry with her.
She wrote: When I started to work with you; I thought you were a quick fix. I could never have dreamed of the peace that I feel right now.
Are You Ready?
Have you posted it?
Did you add a picture your audience 'gets'.
Congratulations.
So what's next for you?
It's never just about strategies and action taking
The biggest hurdle is how we feel about ourselves. It's not seeing our greatness, the fear of being criticised, shame, disappointment, feeling isolated, not knowing what to say, a brain that is on speed warp in the night and won't budge in the morning.
There are so many reasons. So. listen. If you want me to support you, I would absolutely love that for you. I can create your Success Roadmap for you.
Keep reading. I'm here to explain it all to you.
This is what I asked in my Facebook group ⬇️
YOU DESERVE A roadmap and sisterhood
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I create your Personalized Road to lasting growth, getting clients and realizing your dreams.
Everything a Wonderfully Weird woman with a dream need.