and how to stop making this one 'mistake'

So you want to become irresistible. Right? Well, you should! Because that's what brings in the right clients.

There's ONE Big Mistake that almost everyone makes. This is it:


Words are great tools to explain something. But VERY often I hear entrepreneurs getting lost in TOO MANY WORDS.

Though there's nothing wrong with words (I LOVE WORDS, the More the better) they are only part of your communications tools.


* 1.
You've got a GREAT idea (thank you long walk or lovely long shower for unfolding the great idea) you're all passionate about it and decide to make THIS your THING!

Yesssss baby! This is going to work so well.

* 2. 
You meet a friend and tell her/him about the idea and the friend is all: 'Oh yes, cool idea. Didn't you had a great idea last week too?'

The happiness deflates like an old birthday balloon.

* 3. 
You have a business meeting and someone asks: "What do you do?" and you suddenly feel like a 12-year-old who meets the cutest girl/guy from school and you either stop talking OR an endless stream of words comes out of your mouth.

And you look at that person (who looks over your shoulder at someone else) and can't stop explaining what it is you do. Because obviously, she doesn't get it. And MORE WORDS is the only tool you've got (or so you think!)

* 4.
You try to explain on your website what it is you do. You go on page after page, words, words, words. About your process, about how great it is . . . .

* 5.
Someone tells you: "I just don't get what you do? There are SO many words on your website"

(by the way, if that happens you got awesome friends, who truly care!)

* 6. 
You go on a Frantic Online Quest for Clarity to see how your 'competitors' express themselves.

And they are SO much more clear and concise. *Now you LOVE them and HATE them at the same time!*

That's when you feel all 'low and little' and arm yourself with ... MORE words!

And some words are unconsciously stolen and now you also feel inauthentic!


There's only ONE remedy!!


Instead at a meeting ask: ' You look confused, am I clear? I'm so passionate about this!'

Then LISTEN to that other person and connect through listening. Stay in touch with that other person.

Find out WHY you're using SO MANY WORDS!

9 out of 10 times its Plain and Simple Old-Fashioned FEAR.

Fear of not being seen, being misunderstood, fear of not being enough.

You name it!

Or that awful feeling of loneliness that you can't share what Matters to You the Most and you KNOW that you've got GOLD and can help SO MANY people!!!



One of the WAY-TOO-MANY-WORDS reasons is that you're trying to hide something.

Maybe you're super spiritual but scared shitless about sharing your gift with the world (what will my former colleagues think?)

So instead of OWNING THAT GIFT, you try to package it nicely in an intellectual Frame (using way too many words!).

Maybe you've been told that you're TOO much and you try to stay as small as a tiny mouse while the MIGHTY LION Within wants to ROAR.

And instead of standing on the stage OWNING YOUR INNER LION Right there IN the friggin' ARENA- you're using words to spoon-feed your audience what you can do for them.

Too many words keep you from BEING IRRESISTIBLE!

I PROMISE YOU that the moment you get OUT of your Judgmental ASSHOLE of a BRAIN (who's force-feeding you more words), AND close your eyes and SHARE your Freakin' TRUTH you WIIL BE IRRESISTIBLE!

 Because your PRESENCE will REFLECT your SOUL.

* By the way, the irony of me using a LOT of words to explain this to you is not lost on me*

IF you want extra help and learn HOW to OWN your 'IRRESTITIBILITY'

AND how to LEVERAGE your UNIQUENESS *in ONE DAY* you are invited to come to the Netherlands on November 22

I PROMISE YOU a Deep and Profound TRANSFORMATION *and it comes with hugs!*

Esther de Charon de Saint Germain

Esther de Charon de Saint Germain is the Brave Branding and Business Queen. A speaker, author, soul whisperer, and the founder of the Brave Movement that teaches women entrepreneurs to build a business based on self-love, radical self-acceptance, and true confidence. Featured in Huffington Post, Marie Claire, and Thrive Global, Esther is the founder of the Brave Business Academy Follow her at Instagram | Facebook

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