HOW TO BECOME IRRESISTIBLE
Stop making this ONE BIG MISTAKE
Esther de Charon de Saint Germain is mother, partner, friend, sister and aunt, and a self-love advocate and business and branding strategist. A speaker, author, soul whisperer, and the founder of the Brave Movement that teaches women entrepreneurs to build a business based on self-love, radical self-acceptance, and true confidence. Featured in Huffington Post, Marie Claire, Elle, and Thrive Global, Esther is the founder of the Self Love Success Club Follow Esther at Instagram | Facebook I Pinterest
HOW TO BECOME IRRESISTIBLE FOR YOUR *future* CLIENTS
You want more clients, yes? You try to explain what it is what you do. But somehow it feels like they just don't get you! Here's ONE Big Mistake that many entrepreneurs make.
1. Trying to explain WHAT it is YOU do instead of focussing on the Desire, Lack or Obstacle of your audience.
2. Using uber-complicated words without checking if your 'future' clients really get what you say.
Listen, words are great tools to explain something. But VERY often entrepreneurs are getting lost in TOO MANY WORDS because - as many multifaceted entrepreneurs do - we need a lot of words to explain what we do.
We sometimes wish we could say: "I bake bread'. But often it's more complicated than that.
Well, though there's nothing wrong with words (I LOVE words) they are only part of your communications toolbox all together. Using 'too many words and sales pages that never seem to stop' are very confusing to people.
And a confused mind will not buy from you!
By the way did you get the Copywring workbook?
HERE'S WHAT HAPPENS:
You have a business meeting and someone asks: "What do you do?" and you suddenly feel like a 12-year-old who meets the cutest girl/guy from school and you either stop talking all together OR an endless stream of words comes out of your mouth.
You look at that person (who gazes over your shoulder) and can't stop explaining what it is you do. Because obviously, she doesn't get it. And MORE WORDS is the only tool you've got (or so you think!)
The other person already completely Zoned out .... (happens to the best!)
You try to explain on your website what it is you do. You go on page after page, words, words, words. About your process, about how great it is . . . .
And the person who Might-Be-Your-Soul-CLient goes: "Uuuuuhm . I don't get it! There are SO many words."
You go on a Frantic Online Quest for Clarity to see how your 'competitors' express themselves. It feels like they are SO much more clear and concise. *Now you LOVE them and HATE them at the same time!*
That's when you try to be as clear as they are. But now you realize that some words are unconsciously 'stolen' and now you also feel inauthentic!
There's only ONE remedy!!
Stop sending and start communicating! AKA get OUT of your Head and into your Heart.
When you try to explain something and feel that the person opposite you is nodding without really connecting to you, just ask: ' You look confused, am I clear? I'm so passionate about this!'
Then LISTEN to that other person and connect through listening. Open your heart and stay in touch with that other person.
* Find out WHY you're using SO MANY WORDS when you try to explain something!
9 out of 10 times its Plain and Simple Old-Fashioned FEAR. Fear of not being seen, being misunderstood, fear of not being enough.
You name it!
Or that awful feeling of loneliness that you can't share what Matters to You the Most and you KNOW that you've got GOLD and can help SO MANY people!!!
WHY DON'T THEY GET THIS!
* Focus on How you Solve your soul clients needs
Instead of explaining your 'Dive Into Your Deepest Shadows' therapy (however amazing it is), focus on the result of what it is you do. People just want a cure, a solution. Something they can google in the middle of the night when they can't sleep.
* Ask a business friend to check your website
This will help you to ready get to to essence of what it is you do.
* You are In your Head instead of in your heart
When you try to reason all the time 'What will they think' 'Is my idea okay', 'I'm sure they don't get me.' your brain goes in overdrive. Just stop, take a deep breath, soften your face relax your face and start again. Once you feel more at ease the right words will come.
* Check if you're 'hiding' something
One of the WAY-TOO-MANY-WORDS reasons might be that you're trying to hide something.
Maybe you're super spiritual but scared shitless about sharing your gift with the world (what will my former colleagues think?) So instead of OWNING THAT GIFT, you try to package it nicely in an intellectual Frame (using way too many words!).
Maybe you've been told that you're TOO much and you try to stay as small as a tiny mouse while the MIGHTY LION Within wants to ROAR.
And instead of standing on the stage OWNING YOUR INNER LION Right there IN the friggin' ARENA- you're using words to spoon-feed your audience what you can do for them.
Too many words can keep you from BEING IRRESISTIBLE!
I promise you that the moment you get out of your Judgmental ASSHOLE of a mind (who's force-feeding you more words), and close your eyes and share your truth you ARE IRRESISTIBLE!
Because your PRESENCE will REFLECT your SOUL.
* By the way, the irony of me using a LOT of words to explain this to you is not lost on me*