Are you ready to launch your program, service, or product? I'm sharing the 12 Worst Launch Mistakes and how YOU can avoid them.

My name is Esther de Charon de Saint Germain and I help brave women entrepreneurs who desire to make more money with your unique brilliance so that they have the freedom to live the life that you deserve.

Here is Launch Mistake 1

Imagine this: a wonderful sunny day in May, birds are singing, the garden is beautiful.

Yet, there I was, crying my eyes out, feeling very sorry for myself, and having a really difficult conversation with my husband: "I think I'm ready to quit. I can't do this anymore. I'm too sad. I'm sure nobody likes to work with me."

Why did I have this conversation?

Well, I had worked non-stop for 3 Months - day and night - to create The School of Art & Life for Highly Sensitive Women. 

It looked so wonderful, it was filled with art and creativity.

I even had received emails from well-known experts like Dr. Ted Zeff and Dr. Elaine N. Aron who shared that they adored my program and saw the huge relevance for Highly Sensitive women.

All reasons for joy! Right?


Because when I tried to sell my program only 2 women bought my program.

They paid 9 dollars each (I had discounted the price ... that's how much I thought I was worth in 2016.

The result of 672 hours of love, creativity, hard work, and 27 years of expertise was 18 dollars.

Now, obviously. . . I had made ALL the Launch Mistakes Possible when I launched that program.

It's almost 5 years later and my launches are making € 100,000,- (and I have several amazing Brave clients who have 100K launches as well).

So Mistake Number ONE is: Only Focussing on Creation and ZERO focus on the launch itself.

You might have a well, 'du huh, of course' reaction. But this is happening again and again. And it will always result in ZERO sales.

So How Can You Avoid this Launch Mistake?

First: Realize that even Oprah Winfrey has to launch her programs.  

The idea that you work for weeks and create something wonderful and people will automatically jump forward and 'buy, buy, buy is completely unrealistic.

Here is a Super Easy Tip:

Share your process. 

Always mix creating your program, with setting up a waitlist, sharing pictures. Make your audience curious, ask them questions. Get out of your creative bubble. Don't create in a void.  Always focus on creation, your marketing and launch at the same time.

I see you tomorrow with the next Launch Mistake and How to avoid it. 

Esther de Charon de Saint Germain

Esther de Charon de Saint Germain is the Brave Branding and Business Queen. A speaker, author, soul whisperer, and the founder of the Brave Movement that teaches women entrepreneurs to build a business based on self-love, radical self-acceptance, and true confidence. Featured in Huffington Post, Marie Claire, and Thrive Global, Esther is the founder of the Brave Business Academy Follow her at Instagram | Facebook

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