Faq

Who is Esther de Charon de Saint Germain?

YOU MIGHT HAVE SEEN ME HERE


Q.1 Who is Esther de Saint Germain?

A. Thank you for asking. Here is the short version.

I'm the Branding Queen, Marketing Strategy Miracle extraordinaire, Energy shifter, founder of the Wonderfully Weird World, bestselling author, and Whisperer of Soul.  
I support, empower, and inspire women entrepreneurs to grow their businesses from the inside.

I'm also a neurodivergent woman with ADHD with a multiple 6-figures business. I never fitted in, and many - if not all - of my clients also never fit the traditional business mold!

  • The Wonderfully Weird movement started in 2016 with the release of  The Wonderfully Weird Woman's Manual and has grown into an international movement of amazing female entrepreneurs who are brave, smart, sensitive, multi-passionate, and way too special to fit the traditional A - Z business structure.

    I help entrepreneurs grow their brands holistically and organically, through transformation and daring to stand out from the mold. My clients are making money doing what they love the most - by loving all of themselves and by elevating their presence.

    They are done with generic run-of-the-mill courses. They want - and deserve - a personalized approach where 'Who They Are' is the center of attention. 

I help entrepreneurs grow their brands holistically and organically, through transformation and daring to stand out from the mold. My clients are making money doing what they love the most - by loving all of themselves and by elevating their presence.

They are done with generic run-of-the-mill courses. They want - and deserve - a personalized approach where 'Who They Are' is the center of attention. 

BESTSELLING AUTHOr

strong and free bestselling esther de charon


BRANDING DAY IN ZURICH

Zurich esther en Marian and Magda


MARKETING BUNDLES

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RETREATS schiermonnikoog

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BRANDS

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CLIENTS 

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RETREATS

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TRANSFORMATIONAL REAL YOU DAY AMSTERDAM

14 juni 2019 by Wendy van Hardeveld IMG_8770


Q.2 TELL ME ABOUT YOUR WORK EXPERIENCE

  • A Brave Brand 2014 - 2024
    The Branding Queen/ Founder of Love Marketing / Soul whisperer / Strategist The Branding Queen/ Founder of Love Marketing / Soul whisperer / Strategist A Brave Brand March 2014 - Present · 10 yrs 
  • The Huffington Post 2015 - present
    Blogger
    Feb 2015 - Present · 9 yrs  Articles about Highly Sensitive Persons, Art, Creativity, Perfectionism, Entrepreneurship, Sensitivity, Vulnerability, Coaching and Renaissance Souls

  • Esther de Charon de Saint Germain  Communications /Groot Hart Advies 2002- 2014
    Identity I Marketing I Design I Branding
    New Media Solutions  

    CLIENTS
  • => Local Government
  • City of Utrecht
  • City of Haarlem
  • City of Amsterdam
  •  Stadsdelen Zuideramstel, Zeeburg en De Baarsjes 

  • => Cultural and Creative Sector
  •  Rijksmuseum, Amsterdam
  • DOK Architects (Zeinstra van der Pol architects)
  •  Virtual Platform, New Media and Design
  •  Fonds Podium programming & Marketing
  •  SICA, Stichting Internationale Culturele Activiteiten
  •  Premsela, foundation for Dutch Design 
  •  Phenix Foundation, International Art
  •  Utrecht Manifest design manifestation (Pastoe design + Centraal Museum Utrecht)
  •  Juni Kunstmaand Art- and Culture festival, JKM07 Amsterdam, De Baarsjes
  •  Architect Bouwmeester Kruse

    => Corporate Clients
  • * Triple Jump Fund management
  • ING Banking
  • * Nature preservation Staatsbosbeheer
  • * Corporation Far West
  • * Banking Noord-Oost Groningen
  • * AB Groningen uitzendbureau/Abiant
  • * Het Opleidingsbedrijf/UMCG
  •  * Housing Association Far West

    => Ideële instellingen, welzijn & zorg
  • Red Cross Netherlands
  • Vluchtelingenwerk /Dutch Refugees Council 
  • Stichting Welzijn aan het IJ / Wellfare Amsterdam
  •  Ouders Online. Onine Community for Parents.
  •  Rigpa Nederland
  •  Bio Dynamic Food and products Villa Sterrebos, Frederiksoord
  • Logopedie & Communicatie, Borger-Gieten
  • Elementen Mondzorg, Borger-Odoorn
  • EVN Epilepsie Vereniging Nederland
  •  GreenWish, sustainability projects

    Partner Vobiscum/ HR bureau Van Ede en Partners
  • Supporting people and organisations in transition with coaching, Human Resources, Outplacement, Strategy.

    => CLIENTS
  • Rabobank
  • the University of Groningen
  • Wilhelmina Hospital Assen
  • Prince Claus Conservatory Groningen
  •  Sint Anna Care
  • UMCG hospital


  • OBA Public Library Amsterdam with 28 local libraries 2003 - 2008
  • Member of the Board of Directors OBA
    Openbare Bibliotheek Amsterdam 
  • TOTAL DESIGN AMSTERDAM 1999 - 2002
    Content Manager New Media
    Branding + Strategy + New Media projects for Client Accounts
    - KLM
    - Fortisbank, Investment Banking and Information Banking
    - TBI bouwgroep
    - ING Banking
    - Ministry of Defence
    - Building co-operation In, Groningen (present Lefier)
    - Boskalis Dredging & Marine experts
    - De Baak Coaching + Leadership
    - Ministry of Social Affairs
    - National Institute for Health and Prevention + Foundation for Mental Health Branding 
  • Premsela, Institute for Design and Fashion the Netherland / European Union 1997 -1999
  • International Project Advisor and Project editor

    PROJECTS
    *Presence, New Media for Older People. International Design Project for the European Union.
    In co-operation Nokia, Helsinki,  Domus Academy, Milan, Royal Academy of Arts, London Design Institute, Amsterdam Presence.

  • AMSTERDAM MAASTRICHT SUMMER UNIVERSITY 1996 - 1998
    Amsterdam, Maastricht, Tblisis, Georgia
    Project Organiser,  Course Leader
    Co-ordination, creation and direction of international Courses for Professionals in the area of Art History, the Arts and Creativity Culture, International Art, Art Management
     
    CLIENTS
  • Rembrandt Research Project
  • Rijksmuseum Amsterdam
  • RKD - Netherlands Institute for Art History
  • SRAL Stichting Restauratie Atelier Limburg
  • Tropical Museum Amsterdam
  • Sheffield Art Institute
  • University of Amsterdam
  • University of Maastricht
  • University of Tbilisi, Georgia 

  • VPRO DUTCH TELEVISION BROADCAST 1994 - 1996
    Producer  
    Indonesia and the Netherlands
  • Production for the Documentaries.
  • Production in Indonesia (Java, Sumatra) for 'de Blinde Kaart' by documentary maker Hans Keller and writer Henk Hofland

    GATE ART FOUNDATION 1991 - 1995
  • Staff member / Marketing CommunicationStaff member / Marketing CommunicationGate Art Foundation, Indonesia + Australia + NetherlandsIndonesia + Australia + Netherlands
  • * Project Communication, Research, Curator international exhibition
  • Curator of the international exhibition and workshops Orientasi/Orientation with art works of young artists from Indonesia and the Netherlands

    Artists:
    Andar Manik, Anusapati,  Nindityo Adipurnomo,  Heri Dono
    Yudhi Soerjoatmodjo,  Mark Manders,  Erzsébet Baerveldt
    Gijs Frieling, Paul Klemann, Cock Sjardijn

    Leiden, Museum de Lakenhal and National Museum, Jakarta 1995-1996 Project Communication, Research, Curator international exhibitions. Curator of the international exhibition and workshops Orientasi/Orientation with art works of young artists from Indonesia and the Netherlands Artists:

CLIENTS 

Some of the Projects A Brave Brand worked on


BOOKS

Presence_New_Media_for_Older_People_


INTERNATIONAL EXHIBITIONS

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PROJECTS 

Juni Kunst maand in de Baarsjes, Amsterdam


BOOKS

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CLIENTS 

client logo

COLUMNS

ouders-online-esther-de-charon

BOOKS

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INTERVIEWS

Interview with esther

Featured in 

DeCharon-footer-logos-2022-02
Women Entrepreneurs Served with Branding, Marketing, Mindset, Self-Love 20 and they are all so amazing!
 YEARS OF Branding & Marketing Experience 20 With Fortune 500 Brands, idealistic changemakers, NGO's and small business owners from all over the world.
PROUD LATE BLOOMER 20 year old when I had my first 100K year. Love at 40,5, first time home owner 41, mother at 42, drivers licence at 47, online entrepreneur at 49, published author at 52, 100K years since 54, ADHD/ Autism diagnosis at 60.  You are NEVER too old.
DAILY CUPS OF JASMINE TEA 20 Favorite teas are Jasmine Spring, Jasmine Chung Hao Genmaicha and matcha and I adore Cà Phê Sữa Đá (Vietnamese coffee), strong espresso and lots of water.


Q.3 TELL ME ABOUT YOUR EDUCATION

  • EDUCATION + TRAINING 1987- 2022
    Coaches l worked with in person: Fabienne Fredrickson, Tamer Shahin, Chris Ducker, Sigrun, and many others. Of course a gazillions tranings and study on art, psychology, neurodiversity, branding, design and business stuff.

    *MoMA New York 2015
    Art & Activity Strategies for Engaging with Art

    * Penn State University 2014
    Certified trainer Creativity, Innovation & Change

    * Coaching In Culture, the Netherlands 2011
    Certified Transformational Life Coach

     * Academy for Coaching & Counseling 2010
    Certified Transformational Mentor & Counselor

    * Universitas Andalas (Padang, Indonesia) 1992 - 1994
     and University of Leiden
    Indonesian Language and Culture
    Research Indonesian art

    * the University of Amsterdam 1987 - 1993
    MA Art History
    MA Communication Science

    * ARTEZ Institute of the Arts 1984 - 1987
    Architectural Design 


Q.4 who are your clients?

A. My clients are women entrepreneurs from over 67 different countries. They live all over the globe, in big cities and tiny villages, at the sea, in the mountains  . . . and they are amazing.

They are brave entrepreneurs. Being fully authentic is very important to them. Their deepest desire is to grow their business on their terms!  They dare to be different. It's not even a choice. 

Many are entrepreneurs with established businesses, making multiple 100K figures and changing the world every day. Some are just starting and are ready to take their business to the next level.

Some are well-known, and many will be well-known.

Their businesses are growing because THEY are growing. The magic mix of self-worth, consistent action, showing up, and connection is  They connect to their soul clients, or because they are leading a tribe that grows day by day.


My clients long to co-create big changes, or to take a small step towards big change. To go from feeling stuck, indecisive, and perfectionistic to that wonderful state of flow and ease, where it feels like they are the ones who are in control. Or to step into that very important next level.

While remaining fully aligned to their brave personality and their Soul's Purpose.

 They are smart - really smart - sensitive, and have a gazillion ideas, passions, and interests.  

Somehow they decided to come home to their Soul. They said “Enough is enough, I need change to move forward. Real Change.”

That took guts. And heaps of self-love. If you want to meet them come over to the The Real You Sisterhood!

Read some of their recommendations here.

CLIENTS 

testimonial Brave Business Academy5

CLIENTS 

Esther-de-Charon-personal-branding-queen-1


BOOKS

The Real You clients wonderfully weird


BOOKS

portraits clients esther de charon

PROJECTS 

The Real you Day in Zurch


BOOKS

testimononial-Felicite


BOOKS

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CLIENTS 

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BOOKS

Zurich esther en Marian and Magda


BOOKS

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Q.5 TELL ME SOMETHING NOT BUSINESS RELATED

1. I traveled through Asia by myself for months-long before social media and I loved being off the grid for months (this is me somewhere in Vietnam).

2.
* I found love at 40
* married and bought my first house at 41,
* became a mother at 42.
* My business went from almost broke to multiple 6-figures at 52.
*  Had my ADHD diagnosis at 60.

My son is a teenager now and seeing him grow into himself is the most amazing adventure. I'm still speechless.

3. I only use organic skincare, because we've got to take care of nature and also because it smells so good. 

4. I co-produced a Dutch documentary about the relationship between the Netherlands and Indonesia and traveled through Indonesia for months with two well-known Dutch journalists

5. I once looked at my vision board and realized that I had manifested everything on the board. Seriously!

6. My husband and I used to work for the same design agency. The only things we said to each other were hi and bye. For more than two years.

1. I traveled through Asia by myself for months-long before social media and I loved being off the grid for months (this is me somewhere in Vietnam).

2.
* I found love at 40
* married and bought my first house at 41,
* became a mother at 42.
* My business went from almost broke to multiple 6-figures at 52.
*  Had my ADHD diagnosis at 60.

My son is a teenager now and seeing him grow into himself is the most amazing adventure. I'm still speechless.

3. I only use organic skincare, because we've got to take care of nature and also because it smells so good. 

4. I co-produced a Dutch documentary about the relationship between the Netherlands and Indonesia and traveled through Indonesia for months with two well-known Dutch journalists

5. I once looked at my vision board and realized that I had manifested everything on the board. Seriously!

6. My husband and I used to work for the same design agency. The only things we said to each other were hi and bye. For more than two years.

7. When I go to the Spa the only thing I do is sit in the hot tub and look at the clouds.

8. I'm addicted to: glasses, red lipstick, opera, handbags, dresses, books (so many books) art supplies (so many) 

9. I have an indoor office and an outdoor office. When you meet me in the summer, you most likely find me in my outdoor office in my beautiful garden.

10. My art is my self-care

11. I got my ADHD diagnosis very late, it has been such a relief!

12. I believe in paying it forward and supporting women entrepreneurs with micro finances via KIVA.

CLIENTS 

esther-decharon-presenting

CLIENTS 

family fun


BOOKS

birdies abundance altar free your happy art


BOOKS

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INTERNATIONAL EXHIBITIONS

PROJECTS 

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BOOKS

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BOOKS

soul whispers studio art

CLIENTS 

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BOOKS

gloriously art day art table

COLUMNS

ouders-online-esther-de-charon

BOOKS

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INTERVIEWS



Q.6 IS DE CHARON DE SAINT GERMAIN YOUR REAL NAME?

A. In case anyone wonders.

Yes, this is my real name.

No, it’s not made up, it’s not my husband’s name. It’s ONE name.

Yes, there’s a coat of arms (family crest thing). Look at the fierce unicorns and lions.

No, I don’t have a title, that line ended in the early 1980’s

Yes, that’s correct, I’m from the happy bastard line.

Something with a great grandmother and a Moluccan prince/ Javanese circus director/ - depending on who tells the story - and a bastard son)

Or as my aunt says: ‘onkruid vergaat niet’ (weed never dies
So, yes, that's my real name.
About 5 centiliter of ‘real Dutch blood’ runs through my veins. My father was born and raised in Indonesia, he was born in the time when Indonesia was a Dutch colony. Meaning we are ‘Indo’s’ with a mix of Indonesian and Dutch blood.

After the Massacre of St. Bartholomew’s Eve in 1572 the French Huguenot family de Charon de Saint Germain fled from France to the Netherlands. From there they traveled to the former Dutch Indies.

Pretty soon my great-grandmother (this part of the story depends on who tells the story) had an affair with an Indonesian prince (or maybe he was a gardener). Out of wedlock, she got a beautiful brown-skinned multi-racial baby. And that’s where I come from.

My mother is half Swiss, and I was brought up with the idea that everybody on this earth is first a human being, then a cosmopolite, and only then an inhabitant of a country. 

CLIENTS 

papa and esther

CLIENTS 

Family crest de charon de saint germain


You and Me
Connect Me Today  ☎️ 


Q.7 WhY are you not like other 'coaches and experts? 

This is why working with me is different from most other marketing and branding experts who want promise you results. 

Most coaches say: "If I can do it, you can do it too." They actually say: "Be like me, fit in, follow One Process created for neurotypical brains, do not be sensitive or multi-passionate if you want results."  

That works great for many people. But not when you're Wonderfully Weird.

I don't want you to Be Like Me. I want to Become Who You Really Are and get the results YOU desire.

My work is best suited for women over 40. Old souls, deep thinkers, sensitive pink sheep, women with ADHD (diagnosed or self-diagnosed), who feel the odd one out and are willing to discover and leverage their unique brilliance, manifest their dream soul clients, and become powerful wealthy change makers.

Act now to transform your future! 

The Real You clients wonderfully weird
Women Entrepreneurs Served with Branding, Marketing, Mindset, Self-Love 20 and they are all so amazing!
 YEARS OF Branding & Marketing Experience 20 With Fortune 500 Brands, idealistic changemakers, NGO's and small business owners
DAILY CUPS OF JASMINE TEA 20 Yes, it's by far my favorite tea
Strong and Free author Esther de Charon de Saint Germain
Bestselling author 
Mother of Abe, Wife of Rik
W-22-november-2019-Esther-de-Charon_2880-1-150x150
 Branding Strategist

Q.8 TELL ME ABOUT YOUR WORK EXPERIENCE

A. I'm a certified Transformational Coach, as well as a Branding, Marketing, Communication, and Design expert. I'm also an Art Historian (my thesis was about Avant-garde Art in Indonesia)

I’ve got a 25 + year corporate track record in the field of International Culture, Arts & Design and as a consultant and manager with brands like KLM/AirfFrance, ING Banking, the European Union the Red Cross, and small social brands.

I know the online business world like the back of my hand and I'm sort of a new media freak - I can make websites with my eyes closed.

I'm an introverted catalyst, a loud-mouthed introvert. A highly sensitive person who happens to be a very intuitive empath. A multi-racial woman of color (Indonesian, Swiss, German, and a tiny bit of Dutch).

An activist by heart - check my social media.

 A buyer of way too many art supplies and books (raise your hand when that's you too), a quick-witted, very smart creator, and very often the Odd-One-Out. Oh, and so very ADHD.

I love opera with bad endings, Jasmine tea… and art (with a passion!) chocolate, books, drawing, red lipstick, long philosophic talks, laughter attacks, and shoes.

Clients we worked with in the past

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EDC-BBQ-Shier-2019-A-23

Q 5. ARE YOU A REGULAR BRANDING AND MARKETING STRATEGIST?

A. No I'm not. I'm a Brand Strategist (Branding Fairy Godmother to some) Transformational Business Coach and Self-Love advocate (with more than 25 years Brand Strategy experience).

What I want for you is your transformation. Success and Realizing your Dreams.

Never a fix.

I'm a soul whisperer, I hear and see things. I see you.

When a client requests my support I can see her future and past. I can see what's truly possible for you and it's my job to support you on your path of alignment.

joy esther de charon
birdies-color-esther-de-charon
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