Who is Esther de Charon de Saint Germain?


Q.1 Who is Esther de Saint Germain?

A. Thank you for asking. Here is the short version.

I'm the Branding Queen, Marketing Strategy Miracle Extraordinair, Energy shifter, founder of the Wonderfully Weird World, bestselling author, and Whisperer of Soul. 

I support, empower, and inspire women entrepreneurs to grow their businesses from the inside.

I'm also a neurodivergent woman with ADHD with a multiple 6-figures business. I never fitted in, and many - if not all - of my clients also never fit the traditional business mold!

The Wonderfully Weird movement started in 2016 with the release of  The Wonderfully Weird Woman's Manual and has grown into an international movement of amazing female entrepreneurs who are brave, smart, sensitive, multi-passionate, and way too special to fit the traditional A - Z business structure.

I help entrepreneurs grow their brands holistically and organically, through transformation and daring to stand out from the mold. My clients are making money doing what they love the most - by loving all of themselves and by elevating their presence.

They are done with generic run-of-the-mill courses. They want - and deserve - a personalized approach where 'Who They Are' is the center of attention. 

You and Me
Connect Me Today  ☎️ 

Q.2 WhY are you not like other 'coaches and experts? 

This is why working with me is different from most other marketing and branding experts who want promise you results. 

Most coaches say: "If I can do it, you can do it too." They actually say: "Be like me, fit in, follow One Process created for neurotypical brains, do not be sensitive or multi-passionate if you want results."  

That works great for many people. But not when you're Wonderfully Weird.

I don't want you to Be Like Me. I want to Become Who You Really Are and get the results YOU desire.

My work is best suited for women over 40. Old souls, deep thinkers, sensitive pink sheep, women with ADHD (diagnosed or self-diagnosed), who feel the odd one out and are willing to discover and leverage their unique brilliance, manifest their dream soul clients, and become powerful wealthy change makers.

Act now to transform your future! 

Women Entrepreneurs Served with Branding, Marketing, Mindset, Self-Love 20 and they are all so amazing!
 YEARS OF Branding & Marketing Experience 20 With Fortune 500 Brands, idealistic changemakers, NGO's and small business owners
DAILY CUPS OF JASMINE TEA 20 Yes, it's by far my favorite tea
Bestselling author 
Mother of Abe, Wife of Rik
 Branding Strategist


A. I'm a certified Transformational Coach, as well as a Branding, Marketing, Communication, and Design expert. I'm also an Art Historian (my thesis was about Avant-garde Art in Indonesia)

I’ve got a 25 + year corporate track record in the field of International Culture, Arts & Design and as a consultant and manager with brands like KLM/AirfFrance, ING Banking, the European Union the Red Cross, and small social brands.

I know the online business world like the back of my hand and I'm sort of a new media freak - I can make websites with my eyes closed.

I'm an introverted catalyst, a loud-mouthed introvert. A highly sensitive person who happens to be a very intuitive empath. A multi-racial woman of color (Indonesian, Swiss, German, and a tiny bit of Dutch).

An activist by heart - check my social media.

 A buyer of way too many art supplies and books (raise your hand when that's you too), a quick-witted, very smart creator, and very often the Odd-One-Out. Oh, and so very ADHD.

I love opera with bad endings, Jasmine tea… and art (with a passion!) chocolate, books, drawing, red lipstick, long philosophic talks, laughter attacks, and shoes.

Some of the Projects A Brave Brand worked on

Clients we worked with in the past

Marketing, Design and Branding clients
Juni Kunst maand in de Baarsjes, Amsterdam
Events organizer 
Clients I worked with 


Coaches l worked with in person: Fabienne Fredrickson, Tamer Shahin, Chris Ducker, Sigrun, and many others.

*MoMA New York
Art & Activity Strategies for Engaging with Art
* Penn State University
Certified trainer Creativity, Innovation & Change
* Coaching In Culture, the Netherlands
Certified Life Coach
 * Academy for Coaching & Counseling
Certified Transformational Mentor & Counselor
* Universitas Andalas (Padang, Indonesia) and University of Leiden
Indonesian Language and Culture
* University of Amsterdam
MA Art History
MA Communication Science
* ARTEZ Institute of the Arts
Architectural Design


A. No I'm not. I'm a Brand Strategist (Branding Fairy Godmother to some) Transformational Business Coach and Self-Love advocate (with more than 25 years Brand Strategy experience).

What I want for you is your transformation. Success and Realizing your Dreams.

Never a fix.

I'm a soul whisperer, I hear and see things. I see you.

When a client requests my support I can see her future and past. I can see what's truly possible for you and it's my job to support you on your path of alignment.

Transformational Branding day in Amsterdam
Epic branding day in Zurich
The Real You Week Retreat in Schiermonnikoog 


A. My clients are women entrepreneurs from over 67 different countries. They live all over the globe, in big cities and tiny villages, at the sea, in the mountains  . . . and they are amazing.

They are brave entrepreneurs. Being fully authentic is very important to them. Their deepest desire is to grow their business on their terms!  They dare to be different. It's not even a choice. 

Many are entrepreneurs with established businesses, making multiple 100K figures and changing the world every day. Some are just starting and are ready to take their business to the next level.

Some are well-known, and many will be well-known.

Their businesses are growing because THEY are growing. The magic mix of self-worth, consistent action, showing up, and connection is  They connect to their soul clients, or because they are leading a tribe that grows day by day.

My clients long to co-create big changes, or to take a small step towards big change. To go from feeling stuck, indecisive, and perfectionistic to that wonderful state of flow and ease, where it feels like they are the ones who are in control. Or to step into that very important next level.

While remaining fully aligned to their brave personality and their Soul's Purpose.

 They are smart - really smart - sensitive, and have a gazillion ideas, passions, and interests.  

Somehow they decided to come home to their Soul. They said “Enough is enough, I need change to move forward. Real Change.”

That took guts. And heaps of self-love. If you want to meet them come over to the The Real You Sisterhood!

Read some of their recommendations here.


1. I traveled through Asia by myself for months-long before social media and I loved being off the grid for months (this is me somewhere in Vietnam).

* I found love at 40
* married and bought my first house at 41,
* became a mother at 42.
* My business went from almost broke to multiple 6-figures at 52.
*  Had my ADHD diagnosis at 60.

My son is a teenager now and seeing him grow into himself is the most amazing adventure. I'm still speechless.

3. I only use organic skincare, because we've got to take care of nature and also because it smells so good. 

4. I co-produced a Dutch documentary about the relationship between the Netherlands and Indonesia and traveled through Indonesia for months with two well-known Dutch journalists

5. I once looked at my vision board and realized that I had manifested everything on the board. Seriously!

6. My husband and I used to work for the same design agency. The only things we said to each other were hi and bye. For more than two years.

7. When I go to the Spa the only thing I do is sit in the hot tub and look at the clouds.

8. I'm addicted to: glasses, red lipstick, opera, handbags, dresses, books (so many books) art supplies (so many) 

9. I have an indoor office and an outdoor office. When you meet me in the summer, you most likely find me in my outdoor office in my beautiful garden.

10. My art is my self-care

11. I got my ADHD diagnosis very late, it has been such a relief!

12. I believe in paying it forward and supporting women entrepreneurs with micro finances via KIVA.

Family crest de charon de saint germain


A. In case anyone wonders.

Yes, this is my real name.

No, it’s not made up, it’s not my husband’s name. It’s ONE name.

Yes, there’s a coat of arms (family crest thing). Look at the fierce unicorns and lions.

No, I don’t have a title, that line ended in the early 1980’s

Yes, that’s correct, I’m from the happy bastard line.

Something with a great grandmother and a Moluccan prince/ Javanese circus director/ - depending on who tells the story - and a bastard son)

Or as my aunt says: ‘onkruid vergaat niet’ (weed never dies
So, yes, that's my real name.
About 5 centiliter of ‘real Dutch blood’ runs through my veins. My father was born and raised in Indonesia, he was born in the time when Indonesia was a Dutch colony. Meaning we are ‘Indo’s’ with a mix of Indonesian and Dutch blood.

After the Massacre of St. Bartholomew’s Eve in 1572 the French Huguenot family de Charon de Saint Germain fled from France to the Netherlands. From there they traveled to the former Dutch Indies.

Pretty soon my great-grandmother (this part of the story depends on who tells the story) had an affair with an Indonesian prince (or maybe he was a gardener). Out of wedlock, she got a beautiful brown-skinned multi-racial baby. And that’s where I come from.

My mother is half Swiss, and I was brought up with the idea that everybody on this earth is first a human being, then a cosmopolite, and only then an inhabitant of a country. 

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