January 19, 2024 4:33 pm

Esther de Charon de Saint Germain

The End of Shame and Fear Marketing. Why Patriarchal

Marketing is killing your business

Fire in your Belly, Goosebumps on your Skin.

Welcome to Love Marketing

15 years ago a ridiculously bright journalist - whom I had never met - told me: “ I saw your face in an article and I knew that one day I would become your client.” 

I registered it but I didn’t feel it. 

Do you want me to be completely truthful?

 I thought: “You’re just making this up.”

But that person became a client. And I kept hearing it: "I saw you and knew I wanted to work with you. I was waiting for the right offer."

And people kept signing up. 

And I continued to ignore it for a very long time.

It pains me to say why I kept ignoring.

Shame and Patriarchal Bullshit.

Reason 1Shame and Fear Marketing

Because deep down I still thought: You should know who I really am. My brain works at full speed 24/7. It keeps generating ideas and 9 out of 10 times I immediately jump in and do it. But I never finish it. 

I forget to do things. All The Time. 

My brain is a huge ADHD / autistic mindmap. Do you know those huge maps with circles and lines and tiny letters and arrows you see on your desktop? 

That’s what the inside of my brain looks like. 

I’m a mess. 

Reason 2. Patriarchal Bullshit Marketing

Deep down I was still convinced that: I’m not a proper marketing /branding person. I have way too much fun doing things the non-proper intuitive way. But - when I still worked for 'Proper Marketing Companies' I got completely bored in large board rooms with important people doing important things. Bored by the board.

Sure, I have all those years of experience, the Fortune 500 companies. The 6 figures business. It's all true. Ultimately it's also a whole bunch of:

blah blah blah blah. . . 

Many women have been raised with the idea that - in order to play in the grown-up (read: world of -white - male CEO's - you need to:

  • Properly and consistently explain your program. 
  • To impress people with your LinkedIn list of Epic Achievements.
  • To withdraw behind a facade of perfectness.
  • We all grew up in the patriarchal way of properly and clearly ‘explaining what we do’.
  • We start at A. Finish at Z. And that’s it.

In my mind relying on: ‘I saw you and wanted to work with you’ was simply Not Proper Marketing. 

  • Properly and consistently explain your program. 
  • To impress people with your LinkedIn list of Epic Achievements.
  • To withdraw behind a facade of perfectness.
  • We all grew up in the patriarchal way of properly and clearly ‘explaining what we do’.
  • We start at A. Finish at Z. And that’s it.

In my mind relying on: ‘I saw you and wanted to work with you’ was simply Not Proper Marketing. 

But over the last few years, I have learned that the old patriarchal ways of marketing don’t work anymore when they infuse shame instead of joy

But over the last few years, I have learned that the old patriarchal ways of marketing don’t work anymore when they infuse shame instead of joy.

We have fallen for the completely wrong belief that Creating Something and Marketing Something are two different things.

It’s not.

Both actions stem from the same place. 

  • Free-flowing creating, studying, researching, thinking, feeling, and
  • Your marketing and selling actions are both LOVE.

 Yes. Plain and Simple. Love.

But shame, the fear of making mistakes, the painful way of force ourselves to do it correctly, and the deep and stinking overwhelm keep many of us from getting clients. 

🌟 Now, here comes the magic. 

Those tools to get clients? You had them ALL the time.

 It’s your emotions.

All those feelings. That huge heart of yours. Your tears. Your laughter. The way you tilt your head when you’re passionate about what you do? 

It's marketing!

Being the 'odd one out' might have felt like a scarlet letter since childhood, but it's your golden ticket. 

  • 🥰 Your sensitivity? Marketing gold.
  • 😎 Your brightness? Marketing gold.
  • 🏚️ Your messy house? Marketing gold.
  • 👩🏽‍🎤 Your weirdo style? Marketing gold.
  • ✅ Your middle-of-the-road outfit? Marketing gold.

So, I’m asking you to dump all the old marketing tactics and instead, make marketing your favorite pastime. 

I want to teach you how to tap into the emotions of your clients and send them messages that only they will understand. I’m giving you my process so that you can make it yours.

I want to teach you how to NEVER fall for the old Information marketing but instead use the power of your belly, the goosebumps on your skin.

I’m teaching you that marketing is pure love.

It's emotional, loved based marketing that will guide clients to you.  

AND I give you all the tech tools that you need to make this work like.

  • ✔︎ What to photograph or film to make your people feel you 
  • ✔︎ What to say and how to say it so that YOUR people feel your solution
  • ✔︎ How to find out what your people feel, fear of desire (no it’s not what they taught you)
  • ✔︎ How to use all the available marketing tools like social media, YouTube, websites, podcasts, etc. 
  • ✔︎ How to use all the available marketing tools like social media, YouTube, websites, podcasts, etc. 

 This is not for everyone. It requires courage, willingness, and guts to show up like The Real You but I just know that you can do this.

It will result in making marketing your new favorite love language, the most easy way to attract clients to you each month. 

No more patriarchal tactics, just love and the tools that you can make all yours.

The end of Shame and Fear Marketing

I would love you to try this out for yourself! You get goodies, tools, and workshops that will give you the base of emotional marketing.

Afterward, you can choose to continue this wonderful work and allow me to support you in The Real You program.

You see? No more old marketing tactics.

I hope you're ready.
Together we will end old Shame and Fear Marketing. Instead we use the Fire in our Belly and the Goosebumps on our skin. 

10 clients each month with Heart-Based Emotional Marketing - TRY FOR FREE

THE REAL YOU Program. Start For Free  Jan 29 - Feb 2, 2024

CONFIRM

A. Get 5 Unique CANVA Template Bundles with designs, captions  and prompts.

B. Get the Science and the How To Do It of EMOTIONAL MARKETING in 2 Masterclasses/ Workshops.

C. Discover exactly what connects YOU to the people who will BUY from you (and get 10 clients each month).

About the Author

Esther de Charon de Saint Germain, Branding Queen, Marketing Strategy Miracle Extraordinair, Energy shifter, founder of the Wonderfully Weird World, bestselling author, and Whisperer of Souls also bestselling author, Abe's mother, Rik's wife, and the servant of Marie and Leeloo (yes, cats)

Oh, she can also channel information from Source, so that you can tap into the wisdom of spirit guides.

Esther is the founder of the Wonderfully Weird movement that transforms, inspires, and supports women entrepreneurs to build a business and brand based on self-love and self-acceptance and become their authentic selves.

You can work with Esther in the The Real You and if you want to honor you Wonderfully Weirdness and get 10 clients each month with emotional heart based marketing (that doesn't suck at all. Or work with her in person - limited availability - Take the Quiz for your best solution

Follow Esther at Instagram | Facebook

{"email":"Email address invalid","url":"Website address invalid","required":"Required field missing"}
>