August 24, 2023 2:46 pm

How to Create Content and Market your Business in a Simple and Effective Way and Make More Money with your Magic

When you're Wonderfully Weird and you have No Idea Where to start, What to do and are profoundly overwhelmed with the whole Promote your Business Thing!

PART ONE


1. THE PROBLEM

Why 'Normal Marketing and Promoting doesn't work for you.

For too long business programs and communities have only focused on the 'regular people.' with 'regular brains' and 'regular ideas'.

Those programs were never created for the wonderfully weird ones, the neurodivergent, the old souls, pink sheep, sensitive multi-passionate deep thinkers or our life-long baggage.

We've heard it all: 'Unfortunately she's not living up to our expectation'.
* Raise your hand if that sentence is in all your school reports.

Business coaches tell you: "Just Be Consistent"
'❌ Why can't you follow the rules?' 'Stop doing 50 different things at the same time'.
❌ 'Just work harder.' 'Focus more'. 'Quitting is for losers' .'Don't be so messy' .
❌  'Don't take everything personally', 'Grow a thicker skin'
 ❌ 'Just finish it'. 'Just follow the process.' 'Push through',


The result? 
Branding and marketing stuff never works for you. You see how 'the happy-go-lucky' people get the clients while you remain invisible.

✔︎ You're hiding the best parts of yourself and it hurts.
✔︎ You're working outside your Zone of Genius and the result is that making money doing what you love the most becomes very challenging.
✔︎ Deep down you fear that you will Never Be Good Enough. No matter how many degrees and experience you've got.

✔︎ You also believe that you're flawed and experience shame or self-doubt.
✔︎ You start projects and programs but because you feel lost, alone, unseen, misunderstood and not accepted you can't finish it. And that makes you sad. Because: Holy moly, How amazing are your ideas!!!

 But let's be real.

If there ever was a person who could stand out, become unforgettable, rememberable and a beacon of change for her audience: It's you.

You were born for this.

So this is where our adventure starts. You don't need another run-off-the-mill Promote Yourself program.

When marketing is hard that sucks, right?

But what really sucks are the feelings of shame, the voices in your head telling you that you suck (you don't suck! let me be very clear about that) or that you don't have what it takes (you do have what it takes, but you need some guidance!)

I want that to end for you. And I developed the tools for that to accomplish.


WHAT DO YOU SAY? SHALL WE STOP 'TRYING TO BE NORMAL'?

I'm holding space for your wonderfully weird, unique, truth-saying, fiercely bright, edgy, funny, kind, outspoken, sensitive or neurospicy 
ADHD magic, so that you can stand in the light.

2. THE SOLUTION
Make Marketing and Promoting work for you.

Allow me to show you the most effective way to keep your marketing flowing and your business growing when you’re Wonderfully Weird.

We both know that consistency won’t work, but purpose and persistence will do the job!

In The Real You program members set up their Monthly Marketing together in the Monthly Promote Your Business Session.

This 3 hour session will keep you from
❌ trying to be on every platform
❌ not achieving anything
❌ while feeling super overwhelmed.

We only focus on what you really love and fuel your dopamine and joy. 


Consistency won’t work, but purpose and persistence will do the job with you!

PART 2


HERE ARE ALL THE INGREDIENTS FOR *THE REAL YOU* Monthly Promote Your Business Session.

Study it, use it, SO THAT YOU CAN DO IT FOR YOURSELF

IF YOU LOVE IT, YOU CAN DO IT WITH ME IN THE REAL YOU. For an entire year

A. STEP ONE: WHAT DO YOU NEED? THE INGREDIENTS

In The Real You we us the following
A. YOUR BRAND
Don't worry if it's not perfect. As long as you make sure you have SOME elements ready you can do whatever you want and have fun!

1. Most branding experts tell you to choose 2 colors and stick with it.

I say Nope!, choose 5/6 colors that you can repeat / use and mix again (make sure you have the exact hex codes)

There are some great ways to do this, we do this together in The Real You.

2. YOUR NAME AND FACE

Unless you’re Nike you don’t need a fancy logo or business name. Few people know that my business is called ‘A Brave Brand’. They see my name and face and that's what they remember.
So go with that first: Show your lovely face.

3. ADDED BENEFIT 
Your weird works. Everything that stands out from beige and average is a point. Because that is what people remember.

4. YOUR PERSONAL STYLE
Hello free marketing. You've got your unique personal style. Use it! Yes, I've got the process to bottle it. 

5. CANVA
If you're new 

Finally: What is Branding?

It’s HOW you make people FEEL!

So start with that: How do you want people to feel when they see you, work with you, buy from you.

Finally number two (someone needs to stop me 

Your brand has to be Relatable / Rememberable/ Recognizable

I have a ton of branding information on my website.




A. STEP ONE: WHAT DO YOU DESIRE? THE DESIRE LIST

At the end of each month you decide on what you want to achieve the coming month 
*if you’re already in business for a longer time you also focus on the months of even years to come)

TTHIS IS AN EXAMPLE OF A  DESIRE LIST

Next October I want to:

a. grow my email list with 100 more people

b. Sell my 79 Euro program 20 times (and make an extra € 1.580)

c. Set up my launch for November

d. Have 10 sales meetings with clients and 10 or 9 decide to work with me.

Can you see what you just did? You took control. You start with your desire. Your desire lives in your body and that makes it much easier to be persistent and deal with obstacles. 

  • B. STEP TWO SET UP YOUR MARKETING PIE

    Your Monthly Marketing Pie is a mix of social media, SEO (Google friendly) and networking that you set up 100% focused on WHERE your future clients are.

    1. Where are the people I want  become my clients and want to market, what do they need? 
  • Example:
    A. My Marketing Pie for October is
    a. Linkedin (that’s where my overworked professional parents are)
    b. Instagram (that’s where my ‘Give me a fast solution’ mothers are)
    c. The local Network for Young Professional mothers (who will be interested in my program that I launch in November)
    d. Maybe YouTube (because I want to grow my channel to 500 within 2 months.

    B. What do those people need to see, hear, feel, remember?
    Decide on feelings, emotions you want to cause.
    This is where you ask yourself:

    ▶︎ Are my clients aware of their pain, lack or desire?
    ▶︎ Are they searching for a solution?
    ► Are they stuck in their pain?
    ▶︎ How do I need to show up so that they see that I have the solution for them?

    The answer to this will help you to focus on the type of content, the tone of voice etc. you want to go out.

    In The Real You we do deep Client Research
    If you want to do this on your own make sure you intimately understand who the people are who you’re marketing to so that they will buy from you!
    You need much more than age and gender!

    Example
    (go back to your Desire List for this)
    a. I grow my email list with 100 more people
    * These people are somewhat aware of their lack, pain or desire. BUT they need to feel that I understand them.

    b. Sell my 79 Euro program 20 times
    * These people are actively searching for a solution to their issue, they need to see that my unique angle is what will help them

    c. Set up my launch for November
    * These people only know that there’s a lack, I need to talk about that and I want them to show that there’s light at the tunnel and they need to get to know me and see me as the Expert.

    d. Have 10 sales meetings with clients and 10 or 9 decide to work with me.
    * These people already know me, are aware of their pain and might feel that I can help them but need to feel seen, respected, heard. I need to show them in the sales call that I’m the one for them!

 

3. SET UP YOUR PROMO MATERIAL FOR THE MONTH TO COME

Decide on the promotional material you want to go out the next month

If your Brand, Personal Style and Personal Style Bank are set up, that makes everything much easier. 

But if not, start! Because that's the only way to find out if something works, or not. In The Real You we create this together.

Go back to your Marketing Pie and set up your material

a. Linkedin
(that’s where my overworked professional parents are)

WHAT: 2 Linkedin Newsletters.
► a. Raising Two Children Without Any Support and Having a Fulltime Job almost  Broke My Spirit 
(this is a personal message so that people get to know you better)

► b. 10 Ways To Survive Any Holiday While Working Full Time
(this is where people see you as the expert)

* Is your Linkedin Newsletter not set up? Check The Real You program for how to set it up.

REPURPOSE TIP:
* Share also to your Facebook Page. Check The Real You program for how to do this.
* Share also to your email list (add to your Monthly calendar)

✔︎ If you love writing and it comes easy to you, use your text as prime material to repurpose.
✔︎ If you’re more the Image Kind of person use your images as prime material to repurpose.

b. Instagram 
(that’s where my ‘Give me a fast solution’ mothers are)
►  10 posts about “Raising Two Children Without Any Support and Having a Fulltime Job almost  Broke My Spirit”

* with personal images from your  ‘Personal Style bank’

(we create this in The Real You. But if you want to do this alone, use images that feel like a reflection of the captions)

►10 posts about 10 Ways To Survive Any Holiday While Working Fulltime

► 5 personal posts that show what my life looks with a selfie 
(Check your Personal Style Bank for relatable selfies, pics of hands, etc.)

► 20 Stories with ‘You Got this mama’ motivational texts

REPURPOSE TIP: 

Also use these posts for your Facebook page but remove the hashtags and add links if needed.

c. The local Network for Young Professional mothers
(who will be interested in my program that I launch in November)

Do you have business cards? Bring those. Not? Don’t worry

► - Create 1 page on a website specifically for them.

► - Low tech (give them the link on a piece of paper, or type in their phone, or send to to them via messenger)

► - Middle tech ;-)  let them scan it (only do this when you already know how to do this)

► - Stay in contact after the meeting, reach out to people (reserve time in calendar after the meeting) and instead of selling, share how much you enjoyed meeting them, ask them non-sales questions, set up a business friendship.

Instead of selling to them, let them be your referrals and be a good referral for them as well.

d. Maybe YouTube
(because I want to grow my channel to 500 within 2 months.

Use the texts you wrote for Linkedin as guidance for your YouTube video.

Are you in overwhelm? 
Just skip this!

Can’t wait to do this?
Do it


4. CREATE IT

Now, if you have set up your Canva you're ready to dive in. (colors, fonts, Personal Bank, all post sizes etc.)

 If you’re not there yet that’s totally okay, play with what you’ve got.  

When you join The Real You we've got you covered.  We’ve got a Canva Library in The Real You that we got up to date. As well as all sizes, tips and tricks to make this easy and fun for you.

There are a couple of things you can do now.

A. Start with what you love the most

B. Start with what you don’t like so much

C. Try (as much as possible to finish one project before you start the next one) Yes! This is all about accountability You can also use the scheduler in Canva to schedule if you want that.

5. SCHEDULE IT

It’s time to schedule, share and R & R.

In the Real You we add it to our Monthly Board (where we keep track of everything like growth, money made, things you sold, email list growth etc).

All links to the media in Canva are there as well.

You can use a scheduler, Meta business suite, or just schedule it at the start of each week. But the most important part is that you’ve got everything ready so that you can do what you really want to do.

6. ACCOUNTABILITY

In the Real You program we value accountability. But if you don’t have access to that I highly advise you to find a business friend and do this together.It’s so easy to drop out and spiral into shame, overwhelm, resentment etc.

About the Author

Esther de Charon de Saint Germain, Branding Queen, Marketing Strategy Miracle Extraordinair, Energy shifter, founder of the Wonderfully Weird World, bestselling author, and Whisperer of Souls also bestselling author, Abe's mother, Rik's wife, and the servant of Marie and Leeloo (yes, cats)

Oh, she can also channel information from Source, so that you can tap into the wisdom of spirit guides.

Esther is the founder of the Wonderfully Weird movement that transforms, inspires, and supports women entrepreneurs to build a business and brand based on self-love and self-acceptance and become their authentic selves.

You can work with Esther in the The Real You and if you want to honor you Wonderfully Weirdness and get 10 clients each month with emotional heart based marketing (that doesn't suck at all. Or work with her in person - limited availability - Take the Quiz for your best solution

Follow Esther at Instagram | Facebook

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