Our Brave Brand Manifesto
1. A BRAVE BRAND IS IRRESISTIBLE
A Brave Brand is an accomplished marketeer that practically does the selling for you. It's the vehicle that takes you to your desired destination.
It aims straight for the hearts of your audience, like a fierce lighthouse that sends highly distinctive signals into the world, beaming with love, persuasive messages, recognizable looks, clear communication, and a unique look and feel.
2. A BRAVE BRAND IS UNAPOLOGETICALLY AUTHENTIC
A Brave Brand shows up. Always. It's an authentic expression of who you really are. Right now. Because there's no need to wait for tomorrow. Or for perfect.
Because a Brave Brand is unapologetically authentic. It doesn't need to hide behind a wall of perfection, macho tactics, or fake promises. It simply delivers a promise.
3. A BRAVE BRAND IS ROOTED IN SELF-LOVE
A Brave Brand is the result of the self-love and acceptance of its owner. You can't expect clients to love you, your offers, or your brand if you don't love, value, and accept yourself. Fully, completely and imperfectly.
No exceptions.
4. A BRAVE BRAND IS FEMININE
A Brave Brand is feminine. Not because it's pink or fluffy (even though that's totally okay), but because it connects, communicates, and emotes. It wraps both arms lovingly around your future clients. It is reliable, rememberable, and unconditional. It will never manipulate or bullshit in order to impress anyone.
It consciously refrains from old marketing tricks or fear-mongering.
5. A BRAVE BRAND IS SMART
A Brave Brand intimately knows the desires, goals, and views of the people it's communicating with: the soul clients. It consciously differentiates itself from its peers, by showing up unapologetically. It shines for those who are aligned with the brand personality and message.
Like a pink flower in a sea of 'meh'.
6. A BRAVE BRAND IS BOLD
A Brave Brand is badass. Not because it screams louder than other brands. But because it creates a safe space so that you can show up authentically as the fullest expression of yourself, serve the people who need you and make more money.
7. A BRAVE BUSINESS & BRAND IS NOT FOR EVERYONE
A Brave Brand is created for - and with - old souls, deep thinkers, and ambitious selflovepreneurs with epic dreams, the desire to serve clients, create from the heart, bring forth deep transformation, and make more money than ever before.
8. A BRAVE BRAND IS AN EXPRESSION OF OUR LOVE
We build brands that support our clients to grow their businesses from the inside out. The brands that we co-create are a powerful expression of who our clients really are.
Our aligned brands support our clients to grow their visibility and impact simultaneously with self-discovery, self-love, self-worth, and radical self-acceptance.
Because a woman who loves, respects, and accepts herself is unstoppable. She's a force for change. She has fire in her belly, passion in her heart, and the strength to achieve everything.
Yes, even the impossible!
Esther de Charon de Saint Germain, November 2022
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