THE BRAVE MANIFESTO

1. A BRAVE BUSINESS & BRAND GROWS FROM THE INSIDE OUT

Your Brave Business & Brand grows from the inside out. Because it's a powerful expression of you: a Brave Entrepreneur with a mission. 

A Brave Entrepreneur grows her self-love, self-worth and radical self-acceptance. That's how her confidence grows. She becomes an unstoppable force for good, with fire in her belly, passion in her heart and the strength to achieve everything.

Yes, even the impossible!

2. A BRAVE BUSINESS & BRAND IS FEMININE

Your Brave Business and Brand connects, it communicates, it wraps both arms lovingly around clients, customers and yourself. It nurtures your audience into falling in love with you, the brave business owner and serves the audience that wants to be served.

It is reliable and unconditional. It will never manipulate or share bullshit in order to impress anyone. It consciously refrains from the fear-of-missing-out or any other form of fear mongering.

The Brave Brand owner is fully in touch with her/his feminine powers. 


3. A BRAVE BUSINESS & BRAND IS UNAPOLOGETICALLY AUTHENTIC

Your Brave Business & Brand is real. It doesn't hide behind perfection. It dares to show up in the midst of turmoil. It is an authentic expression of  who you are. Not tomorrow. But Right Now!

It's vulnerable, open and honest by nature and real about so-called flaws (you do know flaws don't exist, right?). 

Instead of feeling bad about weight, age, race, sexual orientation, education, whether or not your hair is perfect (you know that so-called imperfections are hugely attractive, right?) it celebrates its owner and anything that she identifies with.

4. A BRAVE BUSINESS & BRAND IS ROOTED IN SELF-LOVE

Your Brave Business & Brand is the result of the self-love and acceptance of its owner. We can't expect clients to love us (and our businesses) if we don't love and accept ourselves.  Fully, completely and radically.

No exceptions.

5. A BRAVE BUSINESS & BRAND IS BOLD

Your Brave Business & Brand is badass. Not because it screams louder than others. But because it creates space for you to show up. With mascara on your cheeks, after a failed launch (you know that failure doesn't exist, right? It's just a stepping stone to something new), and with fire in your eyes when more money comes in than ever before.

6. A BRAVE BUSINESS & BRAND IS SMART

Your Brave Business & Brand knows exactly who it's communicating with. It knows who its soul clients are and only talks to those who understand the language of the brand. It knows better than to please everyone.

It dares to consciously differentiate itself from peers, without making itself small or insignificant. It shows up like a pink flower in a sea of 'meh'.

7. A BRAVE BUSINESS & BRAND IS EFFECTIVE

Your Brave Business & Brand is a very accomplished marketer. It practically does the selling for you. It cleverly combines love, communication,  clear direction and uniqueness into its lighthouse and sends that highly distinctive light into the world.

8. A BRAVE BUSINESS & BRAND IS NOT FOR EVERYONE

A Brave Business & Brand is owned by entrepreneurs who are willing to do the work. Ambitious, action - taking entrepreneurs who are brave: vulnerable, fiercely bright, happily sensitive and/or gloriously multi-passionate. Entrepreneurs who dare to fail, to stumble, to succeed, to love, to dream large and act fast, to be magnificently wealthy, to try-out - without knowing for sure if it will actually work -.

They desire to bring forth deep transformation.  

They always create real impact and they will change the world. 

Esther de Charon de Saint Germain, April 2020

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Esther de Charon de Saint Germain

Esther de Charon de Saint Germain is the Brave Branding and Business Queen. A speaker, author, soul whisperer, and the founder of the Brave Movement that teaches women entrepreneurs to build a business based on self-love, radical self-acceptance, and true confidence. Featured in Huffington Post, Marie Claire, and Thrive Global, Esther is the founder of the Brave Business Academy Follow her at Instagram | Facebook