Branding 101: How to Pen the Perfect Brand Story (Without Pulling Your Hair Out)

Your perfect brand story showcases the personality and uniqueness of your brand in a way that deeply resonates with your audience.* and yes,  a very imperfect story works great as well. 

This is how you do it:


Do you feel like your story is not interesting enough? I know, It sometimes feels easier to "oooh and aaaah" over someone else's story than sharing your own.

But - as your Branding Queen - I'm here to tell you that your brand story is not only important, but also essential to connect with your audience and setting yourself apart from the competition.

Your brand stories are more than just another boring mission statement or a list of values. It's a way to showcase the personality and uniqueness of your brand in a way that resonates with your audience.

Make them remember you: write the perfect (most YOU) Brand Story

By sharing your brand story, you create an emotional connection with your customers and let your unique voice shine through. This is your way to shine, be fully quirky, show your smartness or tell that deeply motivational story.

But writing a brand story isn't always easy. I know.

It can be tough to distill the essence of your brand into a few short paragraphs. That's why I've put together some tips to help you get started:

  1. Start by thinking about the people behind your brand. *Yes, that's you. What inspired you to start your business? What values drive your decision-making?
  2. Consider your target audience. What do they care about? How can your brand story speak to their needs and values? * you might even think: How can I make them cry or truly touch their heart?
  3. Don't be afraid to show your personality! Your brand story is a chance to let your unique voice shine through. Go on: Curse, swear, use made-up words, go all woo-woo. *Remember, writing your story is about repelling those you don't want to work with and attracting the right audience. It's all energy, baby!
  4. However, a story is no Big Novel. We human beings are easily overwhelmed. Keep it concise and to the point. You don't want to overwhelm your readers with too much information. *Instead of sharing the entire story from baby to grown-up, write a small part.
  5. Give us the small stories that touch our hearts and reveal what sets you apart from your peers /aka your competition:

    Like that one day at school when you noticed that you were the only one who noticed the little bird outside. While everyone around you was yelling and talking you observed the bird, looked into its beady eyes, and felt deeply connected.

    "It was a wonderful summer's day, the window was open, and I could feel the warmth of the sun. I wore the yellow smiley t-shirt that made me feel happy and there I was: gazing into the eyes of that tiny bird. I still remember the many shades of brown and green of it's shiny feathers"

    Your attention to detail and seeing what others miss is the reason people keep working with you. But now you're able to tell that in a non-boring way.

    I promise you that your audience - especially if they feel connected to nature as well - will choose to work with you over someone who only shares generic: "I take care of the small details" Yawn. 🥱

Repurpose baby! Your Brand Story is important

Once you've written your brand story, don't just let it gather dust on your website. Repurpose it for social media, include it in your email signature, and share it with your email subscribers.

Your brand stories are a powerful tool to connect with your audience and build a loyal customer and client base.

I hope these tips are helpful and that you'll give writing a brand story a try. If you have any questions or need some guidance, don't hesitate to reach out.

I'm here to make your brand iconic.

Wishing you many wonderful Brand Stories.

Esther de Charon de Saint Germain
The Branding Queen, Brand Strategist, Self-love, Mindset and Empowerment witch

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I'm Esther de Charon de Saint Germain

Esther de Charon de Saint Germain is the Branding Queen, a business strategy witch, transformational business coach and Selflovepreneur. She's a bestselling author of books like the The Wonderfully Weird Woman's Manual'. Her business is founded in over 25 years of intensive branding and marketing experience with brands like the European Union, Museums, Air France /KLM, and NGOs.
Esther channels information from Source. She can hear the whispers of souls, nature and ancestors and bend energy (hence the witch!) As the founder of the Selflovepreneur movement that transforms, inspires, and supports women entrepreneurs to build a - very profitable - business and brand based on self-love and self-acceptance and become their authentic selves.

She's feeling very fortunate to be Abe's mother and Rik's wife (and the servant of Marie and Leeloo (yes, cats)

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