Updated version Sage Archetype 2025
The Sage Brand Archetype
The Alchemist archetype represents transformation, innovation, and creativity.
Brand archetypes are deeply resonating patterns or themes based on the psychology of human behavior. They will help you understand and communicate the values and characteristics of your brand. So that your brand will resonate with your target audience.
Each archetype is associated with certain values, characteristics, and behaviors that align with the psychology and energy of your aligned brand.
By aligning with a specific archetype, your brand taps into the human psychology and values of your target audience and creates a powerful emotional connection.
We take this to the next level and use the 12 Jungian archetypes as tools in our wealth manifestation.
How? Click the button below to discover it.
There are 12 primary brand archetypes: This is the Sage and this Archetypal Branding and Marketing in The Real You Sisterhood
Are you here for my Free Archetypes Quiz and course?
Great! Because you're about to discover a completely new way to become a powerful manifestor and creator.
About the brand archetype Sage
The Sage brand archetype represents brands that are wise, knowledgeable, and insightful. They are often associated with education, intellectual pursuits, and self-improvement.
People often see these brands as trustworthy sources of information and guidance and respect them for their expertise and insight.
Brand personality: The Sage brand personality is intelligent, serious, and thoughtful.
Important! In a time of fake news, you make your Sage Brand stand out by focusing on reliability. Sage brands can communicate straightforwardly and focus on clarity and conveying accurate and reliable information.
A Core Need of the Sage is: truth and understanding:
Sages need to immerse themselves in pursuing knowledge and truth. They thrive when they can delve into complex ideas and unravel mysteries, constantly seeking clarity and wisdom.
A Fundamental Desires of the Sage is: Wisdom Sharing:
Sages desire to share their insights and wisdom with others, guiding and educating those who seek knowledge.
We also connect traits and neurodiversity with the archetypes in The Real You
Because no one is one dimensional and gives you unprecedented archetypal depth that will deeply impact you, your marketing, brand and business.
As an autistic (and ADHD) person, my Sage and Rebel can get in a fight, just like my ADHD and Sage. I find that so interesting!
The Sage archetype Short - Knowledge
- The Sage archetype represents the knowledgeable, wise, and trustworthy brand. The brand message is one of expertise and authority.
- The power of this archetype lies in its ability to inspire people to seek out knowledge and understanding.
- The energy of the Sage archetype is calm and measured.
- An example of a brand that aligns with the Sage archetype is Encyclopedia Britannica or Google.
- Desire: wisdom, knowledge, and understanding
- Client attraction: insight, wisdom, and self-improvement
- Goal: to acquire knowledge and understanding
- Strategy: to appeal to the sense of curiosity and desire for self-improvement
- Fear: ignorance and foolishness
- Trap: becoming too aloof or detached (in the eyes of your audience)
- Shadow: becoming overly critical or judgmental (and never good enough)
- Gift: Providing insight and understanding to their audience.
Visual brand elements that can support the Sage archetype
The Sage brand design has to be clean, straightforward, and professional. These brands may use minimalist design elements and rely on typography to convey their message. They may also use color schemes that are neutral or muted, with an emphasis on functionality over aesthetics.
However, if your archetypal blend is Sage, Nurturer and Creator, focus on the archetype that feels most powerful in your connection with your audience. Don't confuse them (and yes, I know that's easier said than done.
That is why in The Real You Sisterhood we've got your archetypal brand ready for you! How cool is that?
Fonts
The Sage brand may use fonts that are clear and easy to read, with a focus on legibility. Inclusivity is super important for your brand, especially when clarity of information is your number one goal.
Sans-serif fonts are often favored because they consider them simple and modern, while they may opt for serif fonts for a more traditional or formal look. (check out newspapers to see how they use the sans serif and serif fonts). So you need to understand your clients like the back of your hand. Make sure they have full access to your knowledge.
There are several visual brand elements that can be effective for supporting the sage brand archetype. Some ideas include:
- Professional design:
Brands that align with the sage archetype often use professional, sophisticated design to convey a sense of expertise and authority. This could include using a sleek, modern aesthetic, or incorporating classic design elements such as serif fonts and traditional color schemes. - Educational imagery:
Brands that are associated with the sage archetype may use imagery that is related to learning and education, such as libraries, people who are teaching, books, papers, or classrooms. This can help convey a sense of knowledge and expertise. Since you're a small business, keep it personally! We still need to see and feel your energy. - Bold, strong typography:
Using bold, strong typography can help establish the brand as confident and authoritative. Look at logos like Google or certain newspapers. - Professional headshots:
Including professional headshots of key team members or experts can help establish the brand as credible and knowledgeable. Just to be clear: professional doesn't mean boring as hell. Never push your authentic personality into a box. - Data visualization:
Incorporating data visualization elements, such as charts, graphs, and infographics, can help convey a sense of intelligence and expertise.
Use visual elements that convey a sense of intelligence, expertise, and authority, and that help establish the brand as a reliable source of knowledge and guidance. Infuse your audience with your smartness. They will be so grateful.
The Sage archetype challenge
- One potential weakness of the Sage brand archetype is that it can come across as dry or boring. Is that something you recognize? These brands may need to work to inject some - or a lot of - personality or emotion into their messaging to engage their audience more effectively.
The solution is to focus on your target audience. What do they need? How can you make them part of your brand?
A very simple way is
1. Avoid jargon and remove complicated sentences that confuse people. - 2. Use images that represent your audience so that they recognize themselves. Always use images and 'things' your audience loves.
- 3. Always have 'outsiders' proofread your texts, so that you can steer clear of 'boring and jargon filled' texts. And of course,, use a text controller.
Brand archetypes are a very useful tool for connecting with your soul audience. . . BUT DARE TO FOLLOW YOUR HEART
Brand archetypes can be a profoundly useful tool when you want to connect with your soul audience. Not just some yelling from the sidelines, but from a connected sense of shared feelings, emotions, and values.
You basically tell your people: Hey, I'm here. I see you; I understand your needs and desires. We probably like each other. So after you have your archetypal blend of three archetypes you:
- Define and clarify your brand's identity:
Identify your archetypal blend. These are the three archetypes that are most represented in your brand.
Sure, you most likely know what you stand for, but your audience needs to get to see, understand, and trust you first. But once you get a clearer understanding of what your brand stands for and what it represents, you can communicate your brand's message to your target audience.
Personal tip: I know many coaches and brand gurus tell you your archetypes will always be the same. I completely disagree with that. These are archetypes and not psychiatric diagnoses.
We change all the time, and there will be shifts in your blend as well. So don't get stuck on the 'perfect three' - Create a sense of familiarity:
Brand archetypes are based on universal human psychology, so they help to create a sense of familiarity and recognition among your target soul audience. This makes it easier for people (your people) to understand and relate to your brand.
One more thing: because you're not really Heineken or Unilever (hallelujah). Your audience perceives you - as a person - and your brand as interchangeable. When you just start out, think about that and be very clear about how you want people to feel when they see you. - Nourish impactful connection:
Brand archetypes help you create a heart-to-heart connection with your target soul audience by tapping into their values and desires. This helps to build trust and loyalty over time. Make sure you understand them! - Tell stories:
The stories and characteristics associated with each archetype are a framework for creating unforgettable stories that resonate with your target audience. Are you running a Rebel brand? Tell Rebel stories! A Lover brand? Tell lover stories! - Help to differentiate your brand:
By aligning with a specific archetype, you can differentiate your brand from competitors and stand out in your industry. This helps to create a sound and more distinctive brand identity.
Well, though that speaks for itself, of course, here is something you can never forget.
Transformation starts with you (again, you're a small business owner and not Disney). Your growth and the growth of your brand go hand in hand. They belong together (like ebony and ivory). It's a wonderful dance.
Okay? And yes, that's exactly what we do in The Real You Sisterhood, epic growth you AND your brand in 12 months.
Are you here for my Free Archetypes Quiz and course?
Great! Because you're about to discover a completely new way to become a powerful manifestor and creator.
NEXT: Check out all Brand Archetypes
Read this brief overview of the 12 brand archetypes.
What is their brand message, their specific power, energy of the archetype. Please remember that this is NOT about finding the perfect archetype and and follow it to the rule. Play with it!!!
1. The Ruler archetype
The Ruler archetype represents a brand that helps people achieve success and reach their goals.
The brand message is one of leadership and power. The power of this archetype lies in its ability to inspire people to take control of their lives and achieve their goals.
The energy of the Ruler archetype is confident, bold and decisive.
An example of a brand that aligns with the Ruler archetype is Microsoft.
2. The Nurturer archetype
The Nurturer archetype represents a caring brand that helps people take care of themselves and others. The brand message is one of nurturing and compassion.
The power of this archetype lies in its ability to inspire people to be kind and compassionate towards others.
The energy of the Nurturer archetype is nurturing and supportive.
An example of a brand that aligns with the Nurturer archetype is Johnson & Johnson.
3. The Creator archetype
The Creator archetype represents an expressive brand that encourages people to be creative and innovative. The brand message is one of originality and self-expression.
The power of this archetype lies in its ability to inspire people to think outside the box and take artistic risks. The energy of the Creator archetype is imaginative and innovative.
An example of a brand that aligns with the Creator archetype is Apple.
4. The Innocent archetype
The Innocent archetype represents a brand that inspires people to live a pure, simple, and wholesome life. The brand message is one of innocence and goodness.
The power of this archetype lies in its ability to inspire people to live a virtuous and wholesome life. The energy of the Innocent archetype is pure and unassuming.
An example of a brand that aligns with the Innocent archetype is Innocent Smoothies
5. The Sage archetype
The Sage archetype represents a brand that is knowledgeable, wise, and trustworthy. The brand message is one of expertise and authority.
The power of this archetype lies in its ability to inspire people to seek out knowledge and understanding.
The energy of the Sage archetype is calm and measured.
An example of a brand that aligns with the Sage archetype is Encyclopedia Britannica or Google
6. The Explorer archetype
The Explorer archetype represents a brand that inspires people to seek new experiences and explore the unknown. The brand message is one of adventure and discovery.
The power of this archetype lies in its ability to motivate people to take risks and try new things.
The energy of the Explorer archetype is energetic and bold.
An example of a brand that aligns with the Explorer archetype is National Geographic and Patagonia.
7. The Hero archetype
The Hero archetype represents a brand that helps people overcome challenges and achieve their goals. The brand message is one of strength, courage, and determination.
The power of this archetype lies in its ability to motivate people to take action and persevere through difficult times.
The energy of the Hero archetype is strong and confident.
An example of a brand that aligns with the Hero archetype is Nike.
8. The Alchemist archetype
The Alchemist archetype represents a brand that helps people transform their lives in positive ways.
The brand message is one of transformation and empowerment. The power of this archetype lies in its ability to inspire people to believe in the power of change and make positive improvements in their lives.
The energy of the Alchemist archetype is mysterious and transformative.
An example of a brand that aligns with the Alchemist archetype is Disney.
9. The Rebel archetype
The Rebel archetype represents a brand that challenges the status quo and fights for change. The brand message is one of rebellion and nonconformity. The power of this archetype lies in its ability to inspire people to challenge authority and break the rules. The energy of the Rebel archetype is rebellious and edgy.
An example of a brand that aligns with the Rebel archetype is Harley-Davidson.
10. The Everyone archetype
The Everyone archetype represents a brand that represents the average person and their everyday needs.
The brand message is one of inclusivity and accessibility. The power of this archetype lies in its ability to connect with people on a relatable and personal level.
The energy of the Everyman archetype is down-to-earth and unassuming.
An example of a brand that aligns with the Everyone archetype is Ikea.
11. The Jester archetype
The Jester archetype represents a brand that brings joy and playfulness to people's lives.
The brand message is one of fun and entertainment. The power of this archetype lies in its ability to bring a sense of levity and joy to people's lives.
The energy of the Jester archetype is playful and lighthearted.
An example of a brand that aligns with the Jester archetype is Lego or M&M's
12. The Lover archetype
The Lover archetype represents a brand that helps people connect with and express their emotions.
The brand message is one of romance and passion. The power of this archetype lies in its ability to inspire people to embrace their emotions and be more in touch with their feelings.
The energy of the Lover archetype is emotional and passionate.
An example of a brand that aligns with the Lover archetype is Victoria's Secret.
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