Discover the Wisdom of your Brand 

Do you want an iconic, love-based brand that causes clients to run towards you?

Old soul and deep thinker, this brand archetype quiz is for you

Take the Brand Archetype Quiz.
Build Your Brand.
Make More Money.  

Tap into your Brand Archetypal Power and discover how to build An IRRESISTIBLE brand

The Brand Archetypes will transform your brand from 'meh' into 'yay'.

1. Do you sometimes wonder: 

✔︎ "Why can't I be more like the others? Why don't I fit the traditional business mold? 

✔︎ "How can I create an epic brand that attracts a powerful stream of clients, without feeling greedy or superficial?"

2. This brand archetype quiz is for you.

► Understanding your brand archetype is crucial for entrepreneurs who want to communicate with their  target audience. 

▶︎ When you understand your brand archetype you can craft a brand where messaging and visual identity all work together and communicate your unique value proposition. 

► You create a strong and clear brand that people will recognize and connect with, leading to increased brand loyalty and a more successful business. (hello, more money)

3. This brand archetype quiz is unique

It's created for my clients. They are old souls and deep thinkers with epic dreams.

Is that you? 

4. Welcome to the club!


Your Brand Archetype reflects the wisdom, strengths, uniqueness and energy of your brand and you.

My name is Esther de Charon de Saint Germain.
I'm the One and Only Branding Queen

► My name is Esther de Charon de Saint Germain.

I'm the One and Only Branding Queen, (some call me their Branding Fairy Godmother) and I build brands from the inside out. I'm a brand strategist with over 28 years of international branding and design experience for museums, European Union and Air France/KLM and many more, a bestselling author and the founder of the Selflovepreneur movement.

▶︎I have had the privilege to support thousands of women entrepreneurs. Once I began the see similarities and found out that some women embraced their 'Differentness', while others tried to fit in.

► The entrepreneurs who embraced their differentness had more clients and earned more money in a shorter amount of time.

Whilst those who regarded their traits as a mistake kept struggling.

I'm here to help you find your gold and embrace your differentness and create a brand around the Real You.


After the quiz I will send you your Brand Archetype booklet  

This will help you to fall in love with your gold,  so that that your followers and clients can fall in love with you (and your offers).

With love,

Esther de Charon de Saint Germain
The Branding Queen


  This quiz is all about meeting the wisdom and energy of your brand.
Sometimes 'the right answer' won't be there for you.  Choose the answer that 'feels' most right for you.

This brand archetype quiz is a celebration of the uniqueness of your brand personality.  

I can't wait to hear your insights.