Your brand in alignment with your biggest dreams

Transform your Brand into Money Generating Alignment * where mindset & self-love meet brand alignment

✔︎ If you are finding yourself having to explain what your business is or does, why you are The One for your clients, or how your offer can help, then your brand is out of alignment.

✔︎ If you are resisting or finding yourself struggling to move your business forward, things that used to work have stopped working, you have lost your spark, then your mind (and heart) is out of alignment.

✔︎ If you know you have grown as an entrepreneur and have a lot to offer but keep telling yourself that you need to learn more, be better first, or just not that interesting, your inner critic is preventing you to enjoy real growth.

✔︎ An unaligned brand that is being hijacked by the inner critic is a common symptom when growing a business. The problem is that it happens so slowly - or that you have grown accustomed to it - that it’s easy to not notice this creeping in.

If you want to end the struggle, it's time for branding alignment
Where State of the Art Branding Meets Mindset 

Because you deserve the best

During our Brand Alignment we aim for radical transformation, starting with aligning your brand, business, and mindset so that money and clients can freely enter your business and life.

Yes, it's branding. But where most brand agencies operate in a very stricts and masculine set of rules and goals we always start with you.

I identify obstacles, help you upgrade, show you the way, clarify and upscale your brand so that you can stop second-guessing and implement what really works.


THE Branding multiplier will help you

▶︎ enjoy a new or refreshed brand identity so that your target audience immediately recognize you 

▶︎ to distinguish your offers, business and brand from your competition 

► become a household name for those who need you.

▶︎ to effortlessly sign up new clients.

► easily integrate your messaging through all your communications, offline and online.

▶︎ generate audience engagement through highly connected messaging.

▶︎  to feel worthy of real success, revenue, and raving clients.

► to fall in love with your business again.

►  finally glow in your brand creating a magnetic presence.


BRAND ALIGNMENT (depending on your package)

=>  Calls and Voxer support during our Brand Alignment

1. Deep dive into your present branding, clients, marketing, offers messaging, and your current mindset.

- I identify the obstacles in your branding, marketing, messaging, and mindset that slows down your growth.

- I give you the guidelines for your brand identity and business solutions and you immediately implement them.

- A highly experienced set of eyes (mine), will look at all your messaging, posts, social media, emails, images, websites, blog posts, offers, (I will even look at how you support your clients), etc. so that your work is in alignment with your Zone of Genius, your brand, and business and life goals.

- Gradual Mindset upgrades so that your business, brand, and mindset grow faster.


►  are ambitious action takers (you can't wait to take action after each call).

▶︎ are more than willing to look at limiting beliefs and obstacles with the intention to break free.

▶︎ are not afraid to ask for support when they need it.

► currently make (almost) 5- Figures and want to reach 6-figures fast.

▶︎ currently make (almost) 6- figures and want to grow faster but feel stuck and tired.

► know there is a much bigger future out there. 


Brand Alignment Modules

We work with a modular system where you decide what you need. Right now.

If you book your Brand Breakthrough call I will advise you on the best modules for your brand and specific needs.

MODULE Brand Audit 

A brand audit is a comprehensive analysis of you brand, its performance, and its presence in the market.

The goal of a brand audit is to identify the strengths and weaknesses of a brand and provide you with recommendations for improvement.

Price € 1.200 - € 2.500

MODULE Brand Manual

A brand manual outlines the guidelines for the use of your company's brand assets, such as your values, tone of voice, brand archetypes, brand position, logo, color palette, photography guidelines and typography.

Price € 1.200 - € 2.500

MODULE Personal Branding

Personal branding is the process of creating and promoting a personal image or identity in the business world. This involves developing a unique value proposition, or a clear statement of what makes you different and valuable as a professional. It also involves actively managing your online presence and reputation, as well as consistently demonstrating your expertise and value through your words and actions.

Price  € 7.500

Brand Alignment Modules

We work with a modular system where you decide 

MODULE Two Days Brand Alignment Miracle Suite

If you are willing to transform your present struggles into unprecedented growth, it's time for an in-person deeply transformational branding and mindset upgrade: Two full days in The Miracle Suite.
100% For You. 100% About the Real Authentic You. 

You, me in a beautiful boutique hotel in Groningen - in the North of the Netherlands - our Miracle Suite for two full days. We talk, draw, sketch plans, lunch together, we find inspiration at our walk through town.

100% focus on you. Your brand, your mindset, your success, your obstacles, your possibilities, your dreams, energy, and desires.

Price € 2.750

MODULE Visual Identity 

color palette, photography guidelines and typography.

Only as part of the Full Brand Alignment

Price 3.500

MODULE The Full Brand Alignment

The full Brand Alignment includes ALL Modules.

1. Brand Audit

2. Brand Manual

3. Personal Branding 

4. Miracle Suite Brand Alignment

5. Visual Identity 

6. Voxer Support

7. Mindset guidance


Price   € 10.000




  •  Brand Manual Guidelines
  • Brand Fonts
  • Brand Colors
  • Brand Guidelines for photography, illustration, social media, marketing platforms
  • Content plan 

Why Esther

Esther de Charon de Saint Germain, MA

1.  Branding Strategist and Certified Transformational Business Coach with the psychic ability to see her clients' real possibilities, brilliance, and distinctiveness - long before they are aware of it themselves.

Also a business witch, future see-er who can see what's in your future.

2.  25 Years of expertise with brands like Air France/KLM, Dutch Railways, the European Union as well as over 30 brands in the arts, museums, design, sustainability, health, and government.

3.  Has a unique way of building aligned businesses and brands that amplify the brand owners (you!) unique strengths so that the experience you have is much more than 'just coaching so that you earn more money'. It's a transformation.

4.   Has 100% faith in her clients' ability to succeed, empowers and inspires her clients to leap to their next level. 

Working with Esther is the best thing I did for my business since I started it! Esther helped me reconnect with myself, get clarity on what I want and set a path on achieving that in a way I am comfortable with and it didn’t take long to see the results. I often finish our sessions by calling her a “miracle-doer”.

She is incredible at tuning in to your needs, to the situation and identifying (underlying) issues I was not always aware of. I’m forever grateful for Esther’s support.

Rayna van Aalst Founder Reina Organics and coach

Esther, just to say that I remember you often with great fondness. I have benefited a lot from being with you. Your practical tips and seeing the real me hidden behind the veils of self-doubt enable me also to see me. in many ways it transformed me. A big hug and thank you.

Rashmi Datt  Acclaimed Author and founder Manage Emotion to Win

step 1

When and How can you book the Branding and Mindset Multiplier?

1. Book your discovery call
2. Decide at that call if the Multiplier is just what you need
(unless you already KNOW this is what you want and you buy one of the 3 spots)

Esther is amazing! There are two reasons why you've got to join her
One: Esther’s incredible ability to dive right into the heart of the matter.  I feel like she can always see right into my heart and my soul.
Two: the incredible women that Esther attracts. The sisterhood we have is the most beautiful thing in the world!
I can now talk about my business with more conviction. I am being more of myself. So much more!

Shirley Ann Aphrodite  Artist Belle la Fleur

Somatic Therapist Gertrud Angerer Tschopp helps overachievers to push pause, she explains why 2 Brand the Real You Live Days were so insightful that it felt like she accomplished months of branding and business work.

Esther  'got' me and she taught me that being weird & wonderful is powerful. I felt alone in my business and wanted to transform my passion into profit and wanted to learn from someone who has already done it.

The fresh information about social media etc, strategy and entrepreneurship, and the branding, self-love, Sisterhood, connection, and marketing worked for me.
It encompasses what multi-talented entrepreneurs like myself need. An inspiring blend of entrepreneurship training with a creative, spiritual, branding platform. Yes, I'm very happy.

Barbara Keitumetse Mashope Researcher and health expert

Pay it forward

We are on a mission to inspire, empower and support 500,000 women to become the powerful self-loving queens they are born to be by growing epic businesses that will inspire a generation of women and girls all over the world. This is our contribution to a better world.