Question: Does your business (sometimes) feel like a messy stack of books?

Some books have lost their cover, pages are torn, and some books were left out in the Summer rain. You started 79% of the books, but after page 38 you were sort of bored and started a new one, and you have no idea what they were about. You do know there are some books that you love with your entire heart and soul. But . . . uhm? Does anyone remember the title or where are they? With all your knowledge and experience running around in your brain it has become impossible to distinguish what matters and what not so much.  


This is what we do. You are going to show me your book mountain. I will go through every book, and find the ones that made you cry, sigh, or that opened an entirely new world to you. I will lovingly remove the books that were not written for you in the first place. I will create a new bookshelf for the books that light you up,  open the windows, and let the sun in.  Overwhelm, shame and self-doubt will take their leave so that you can feel light and proud. And that is the moment when everything will become possible for you.

So what do you say? When will you show me your book mountain? AKA your business, brand, marketing, clients, offers, heart, soul, and mind so that I can create your beautiful bookshelf. AKA your Fully Aligned Business.

Do you want to Become Irresistible in 2024?

There are currently 0 spots left.

There will be availability later this year - Book your call to ensure your spot

Do you want 2024 to be better, bolder, and way more easy than 2023?
Do you wish you had your own fairy godmother who would perform magic on your business and brand?

✔︎ Are you done running a business that is a mountain of lost To-Do Lists, ideas that are epic but also unfinished, unimplemented ideas, and marketing - that is without a doubt beautiful - but doesn't make you money?

✔︎ Do you have ADHD, or are very multi-passionate, sensitive, or painfully stuck and overwhelmed by all the confusing - and incredibly boring - marketing, selling, offers, and business elements? Do you want to end second-guessing, and wasting precious time and money?

✔︎ Do you wish someone else would make magic out of half-finished ideas and your mountain of expertise so that you can concentrate on the things you really love?

You're in luck!!! Here's your fairy godmother!

I can help you. Ready for duty

I know, your business is not just a cash cow. It's the expression of your purpose, passion, and personality. Right? 

So when there's never enough money coming in and your precious expertise, ideas, and experience have come to a standstill it's more than just a branding or business issue.

This feels personal. It's time to  . . . 

Become Irresistible 

This is the Proven Become Irresistible Process for Business Owners who want to serve, transform, or help more people than ever before and create lasting wealth for themselves
 (yes, even when you've got ADHD, are super sensitive, or have been told it's impossible!)

Now in the Best Version Ever:

12 Months In Person with Esther AND the Power of the Sisterhood of The Real You


The Become Irresistible Process

I will help you make money

By guiding, supporting, inspiring, and empowering you to connect your true purpose, genius, unique brilliance, and uniqueness so that your clients will come, your personal style shines like a lighthouse and your offers are irresistible to the people you want to serve and transform.

✔︎ The Become Irresistible Process is for the entrepreneur who deeply desires to serve, transform, create, and help.

✔︎ But instead of doing what you are supposed to do, you are painfully stuck and overwhelmed by all the confusing - and boring -  marketing, selling, offers, and business elements.

✔︎ This is a 100% personalized process. It's Only for You (but with the power of the Real You Sisterhood so that you're Never Alone)

✔︎ I will unburden you and together we implement the magic so that you can do what you're supposed to do: to serve, transform, create, and help.

✔︎ You get ALL the attention and personal care you need AND you have the support of your Real You Sisterhood so that you are never alone and always move forward.

✔︎ If you have ADHD (diagnosed or self-diagnosed) you are 100% at the right place. I know what you've been going through and it would be my honor to show you the path because it's totally possible for you.

Become Irresistible is NOT an Overwhelming Program that will leave you in the dark or only ads more tasks to your overwhelming TO-DO list.

Never lost again with your Personal Page with your videos, all your plans, To Do trackers, etc.


Even better, I'm here for you so that you can  . . .

 ❌ Stop settling for less when it comes to reaching your dreams

 ❌ Stop making less money (when you know you could double or more!)

❌ Stop taking the slow train to nowhere.

❌ Stop the second-guessing, the wasting money, the spoiling-precious-time-trying-to-figure-it-out yourself, and all those lost opportunities.  

I will pave the way for you so that you can take the Fast Yellow Brick Road to Money in the Bank.

I give you access to my 30 years of branding and marketing experience including Fortune 500 companies, next-level super strategy power, and razor-sharp intuition so that you become completely irresistible.

Become Irresistible 
will result in clients and more revenue for you, if:

✔︎ 1  You want money in the bank - not in 10 years from now - but ASAP! You want to help more people, grow much faster, and are willing to invest and implement.
You are upset that you're not making the amount of money that you want (and deserve) but don't know how to 'make it happen'. 

✔︎ 2.  You are fed up (or disappointed) by your lack of progress. You're not a natural-born entrepreneur and are struggling to figure out what to do next.
You are finding yourself having to explain what your business is or does, why you are The One for your clients, or how your offer can help and are missing out on clients - day after day.

✔︎ 3. You are an old soul, a deep thinker, you want to coach, transform, create, help, or support. But entrepreneurship feels like a hurdle. You are not prepared to waste precious time anymore or to accept the tiny version of yourself anymore.
You are the owner of a much-loved business but are struggling to move forward, can't figure out what makes you special or unique, what to sell, what to do, what to say, what to share, how to price your offers, or to whom.

✔︎  4. You are losing valuable time, resources, and energy with (group) solutions, - without getting your personalized answers.
Only to feel more overwhelmed, grumpy, and lost afterward, because you don't have a 100% personalized roadmap catered to your needs.

✔︎ 5. You have grown as an entrepreneur and have a lot to offer
But keep telling yourself that you are just not that interesting, need to study more, or worry about being different.

✔︎ 6. You've got foggy goals, an unclear direction, no roadmap, and don't know what to do next. This is a common symptom when growing a business. The problem is that it all happened so slowly - or you have grown accustomed to it -.

✔︎ 7. Or you've got ADHD and tried so much, but got stuck in the neurotypical: if I can do it, so can you (but they forgot that your brain has unique challenges and superpowers.) You and me both sister, the difference is that I will support you knowing what you're going through. You might have fallen for the "it's not going to happen" story and you think that this is your 'normal'.

Well, it's NOT normal!

Keep reading and 
Meet Esther de Charon de Saint Germain, MA. 

Act now to transform your future! Join Esther de Charon de Saint Germain, 
Branding Queen, Marketing Miracle Extraordinair, Energy shifter, founder of the Wonderfully Weird World, bestselling author, and Whisperer of Souls.

A. She's got over 30 years of experience in branding and marketing and created a 6-figure business 2 years after starting an online business when she was 57 years old.

 B. Blessed with a Superwoman Vision for everything that is your Kryptonite and your True Gold. She detects everything that is out of alignment and what keeps you painfully stuck in your business, offers, branding, and marketing.

 C. She even understands your Zone of Genius before you see it yourself. Moreover, she will Strategize and Analyse the Living Daylights out of everything you have created and built till now.

 D. Hand over your business and she will Spring Clean and Rebuild your beloved business into the Money Generating and Client Attracting Powerhouse that you deserve.

 E. You will experience what it feels like to be truly seen, supported, heard, loved, and appreciated.

I'm here for you

This is what Esther tells you about the process: watch the video

Old soul and deep thinker,
I see you, I understand you. 

I know the path to true success and will do the heavy lifting for you.





I  Audit, analyze, research, and FEL your business, brand, marketing, offers, target audience, and . . . you.

The goal of the audit is to identify the strengths and weaknesses of your brand, marketing, offers, and you.

▶︎ We have our online kickstart meeting at the start of your Become Irresistible where I take you through a long list of questions.

► It’s important for me to understand your true desires, the timeframe you want this to happen, possible obstacles that might get in the way (so that we can maneuver around it), and a very concrete outcome in terms of money, impact and other desired results.

► This first call will most likely knock your socks off because I will use a mix of intuition and my brand and business experience to make this a deeply powerful and effective audit.






Together we realign and strategize the audited elements (including you) and TOGETHER we optimize for maximum results.

It's time for you to take action. Because we're going to find out what works, and what needs to be changed. 


▶︎ We aim for a brand and marketing that will set you apart and make you irresistible to your audience. 

► We'll 
capture your audience's attention, find out what resonates with them deeply, and what motivates them to take action.

► You'll be able to communicate your unique brilliance in a way that is authentic, genuine, and irresistible.

▶︎ You'll be able to build a loyal following of raving fans who are eager to work with you and support you on your journey.

 ‘Catch’ your uniqueness will help to grow on the path that will feel a bit new and unusual at the start but that soon will feel like the empowered you! 





You and I create your actionable roadmap - 100% fitted to you - so that you will achieve your goals. (hello clients and money).

The goal of your 100% personalized roadmap is to break down every task and goal into manageable steps based on your capacity, style, 'action-taking', and schedule. This will open your business, marketing, and brand to an influx of money and clients.

And we're going to adapt it all the time!


* Your Target Audience 
Who they are, where they are, their Brand Archetypes, what they desire and need from you. 

* Your Offers
Including the type of offers, offer portfolio and prefered pricing.

* Your Sales Structure
Including launch structures, nurturing, selling that fits you and your target audience, funnels, your sales script.

* Your Marketing and Messaging 
Including best type of emails, website guidance, blog posts, podcast, videos, preferred social media platform, your personal Marketing Pie (all the marketing that will work for your business).

* Your Brand Archetypal Power
Including the elements that will support you to become Irresistible

* Your Positioning
Including your positioning and values, tone of voice, messaging and personal style.

* You 
Including everything that makes you irresistible, your Brand Archetypes, Zone of Genius, you unique kind of working and creating (like best times, amount of weekly hours, etc), your 
Unique Brilliance, advice on practical inner work when the going gets tough. 


▶︎ I will research, audit, and analyze your: 
- Target Audience
(their needs and desires)
- Offers
(pricing, content, sales pages, type of offers, funnels etc) 
- All Marketing and Messaging (emails, blog posts, videos etc) 
- Dreams and desired outcome
- Unique kind of working and creating
- Unique Energy
- Obstacles and everything that has not been working for you (and why)
-  Brand
- Tone of Voice
- Present Followers
- Marketing Channels (social media, podcasts, blogs, etc)
- Business and Network Activities
- The effectiveness of your Current Strategy
- Launches and sales methods
- Personal Style
- Zone of Genius
- Unique Brilliance
- and everything that is needed for your Epic Result

▶︎ This is how we do it

1. During our meetings we sit together and focus on our end goals. You get a list of actions that you work on while you keep me in the loop. I look over your shoulders (Yes you're literally in my phone for 12 months)  

I will read your posts, and check colors.
Consider me your personal art director, editor, mentor, and motivator.


► Together we set up a roadmap that consists of all the actions you take (like launch strategy, marketing, list building, etc.) so that you will reach your goals

► Your Roadmap will give you all the day-to-day steps,  optimized for you.

▶︎ We're meeting up every month. 
You share with me what works and what needs improving.  I will adjust your actions, of course, you can ask me all your questions so that your implementation becomes a success.

✔︎ Over a period of 12 months you have access to me. 
From Monday to Thursday, you can ask me questions and get answers (within 24 hours of asking the question)

This way you (and your team) can implement everything with ease and grace.

If you want more or 1 -1 support, it's possible to purchase more time.

The duration will be 12 Months 

The Become Irresistible Process is best suited for coaches, healers, creatives, educators, authors, designers, architects, small business owners, authors, and changemakers.

Listen, this is NOT another program that burdens you with stuff you don't need

💡 1. This is your hand-made (by me) 100% Personal Irresistible Process. The fast track to realizing your dreams.
💡 2. I will co-create your 100% Personalized Business, Positioning, Marketing Audit + Blueprint +  Strategic Action Roadmap


💡 3. This is created ONLY FOR YOU so that you can reach your Desired Goal within One Year (or much sooner).
💡 4. Together we will bring your vision to life so that you, your brand, business, marketing and offers will become 100% Irresistible.
💡5. Start your Personal Irresistible Process Today. It's time for Money Generating, Client Attracting, Soul Lifting, and Wings-Spreading Business Alignment.


Get your Superhero suit and fly!  

✔︎ 1. Become Irresistible will safe you a lot money and time
Instead of weeks spending in a group - that is not at your level -, hours on Zoom or wasting precious time and resources trying to Do It Yourself, I will make you irresistible those who need your offers.

You get a fully personalised Next Level Boost by Aligning you with your brand, marketing, offers and business.

✔︎ 2. Become Irresistible will firmly anchor you in a brand new reality
You will charged with an unprecedented level of power that transcends your current experience. That's fancy wording for: money in your pocket, clients in your email box begging  you to work with you, a wonderful holiday. Your powerfully aligned business and brand will make clients run toward you.

✔︎ 3. Become Irresistible will unburden you from the stress of trying to figuring it your yourself.
The Irresistible Process will help you to unburden your worries and overwhelm, relieve you of business stress or anxiety. Instead your personalised script will provide you with the process of simplifying and streamlining complex tasks or procedures so that they become manageable and enjoyable.

✔︎ 4. During Become Irresistible we aim for fast results and radical transformation. 
I will analyse, research and strategise your business, brand, target audience, offers, marketing, aspirations, dreams and goals. Using my highly developed strategy skills to detect everything that keeps you small, misunderstood and invisible. 

This will flip the coin for you 360 degrees.

This is not a run-of-the-mill brand trajectory. 

Most agencies operate from a strict and masculine set of rules and goals.

That's not how I work.

This is 100% tailor - made

And it all starts with you. 

Of course the end result will depend on your commitment to implement. But you got this!


Ignoring your challenges won't make your struggles disappear.

On the contrary, they will likely worsen over time, causing you to become less visible and more insecure.

 Even if you continue to produce excellent work, it may go unnoticed because you have not effectively shared your value to your target audience, or have taken the right actions.


If you want to end the struggle,
it's time to Become Irresistible

Because you deserve the best

My work is best suited for women over 40. Old souls, deep thinkers, sensitive pink sheep, women with ADHD (diagnosed or self-diagnoses), who feel the odd one out and are willing to discover and leverage their unique brilliance [and manifest their dream soul clients ]




Choose  if

* You want to book your Free Audit Call first and find out if Become Irresistible is for you.

BOOK YOUR FREE AUDIT TODAY (very limited availability) 

* You want to start your payment now so that you're already in The Real You

* You want a Payment Plan with a lower monthly payment so that you don't have to wait till 2025.

* You want to start in 2024 but not necessarily in January. You can start at any month in 2024 from January to December.

* You want to be in The Real You (you will join immediately) 

Choose Your Best Option  2024 


€ 8.500

Full Year Auditing, Business, Marketing, Strategy, Branding Action, and Mindset and Heart Mentoring.

✅ 60 minutes kick start call (worth 750 euro]

✅ I will create your Become Irresistible Audit  [worth 3.000 euro]

✅ I will create your Become Irresistible Roadmap  [worth 3.000 euros] 

✅ We have 12 X 90 minutes Monthly Growth Mentor calls [worth 13.500 Euro] 

 ✅ 12 months of support (via messenger)  [worth 6.000 euro]

✅ 12 Months of Your Choice of Best programs from the Business, Branding, Marketing, Launching and Meditation Vault [worth € 5.000]

✅ 12  months in the company of Esther who will support you, believe in you, find better and faster ways for you, and always see your true magic [value: priceless ]

(Worth € 4.500) 


Dutch residents pay mandatory 21% VAT

✔︎ 16 monthly payments
 € 575,-

✔︎ 24 monthly payments
 € 390,-

Want a bonus? You get the Brand Archetype Quick Starter 

Because we love to give you presents

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Why Esther

Esther de Charon de Saint Germain, MA

1.  Branding Strategist/ Branding Queen or Branding Fairy Godmother and Certified Transformational Business Coach with the psychic ability to see her clients' real possibilities, brilliance, and distinctiveness - long before they are aware of it themselves.

2.  Her brain (hello ADHD, IQ, and EQ power), fast mind, helicopter view, and experience are uniquely equipped, to see what others cannot see.
3.  25 Years of branding expertise with brands like Air France/KLM, Dutch Railways, and the European Union as well as over 30 brands in the arts, museums, design, sustainability, health, and government.

4.  Has a unique way of building aligned businesses and brands that amplify the brand owner's (you!) unique strengths so that the experience you have is much more than 'just coaching so that you earn more money'. It's a transformation.

5.   Has 100% faith in her client's ability to succeed, and empowers and inspires her clients to leap to their next level. 

6.  Works with old souls and deep thinkers, neurodivergent miracles, and/ or entrepreneurs with a dream.

Brands we worked with


All your Questions Answered

I want this! How does this work"

Wonderful! I can't wait to work with you.
1. Pay your fee (either 1 payment or payment plan) I will contact you for our first appointment.

2. You send me a message and I will tell you exactly what to do next and we start when you are ready

3. You want me to do the work for you, but want to meet up first go here to book your call

I make more than 100K is this still a money making option for me?

Yes definitely, what got you at 100K won't get you at 500K and up. A business built over time needs to be re-aligned before it can go to the next level. I can't wait to do that for you.


Yes, absolutely. But I need to know when you want to start so that I can plan designated time for you. Time planning happens after you have purchased your plan, or start your payment plan.

I have no business, no idea, no brand will this work for me?

No, the audit will only work when there is something that I can audit. Without at least some  background in business I can't guarantee you epic results.

Can Esther help me find people to do the work for me?

Yes! If you want I can help you find website builders, etc. If you want me to oversee the process I can do so at an additional fee.

I am a starter and make less than 100K, does this work for me

Yes, as long as you have ideas, offer(s), etc. that I can audit and you are willing to implement the roadmap that I create for you we're more than good to go.

Can i IMPLEMENT AT MY own pace?

Yes. Absolutely. You are in charge of your time (but I advice you to get as much out of the Voxer support as possible)

Can I purchase extra coaching?

Yes, definitely. As my clients you get a special discounted price.

My question is not here! Can I ask you something?

Yes, absolutely. Send your message to my team Click Here 

"If Esther hadn't worked her Magic none of the things I have now would be here."

Four years ago Holistic Care Coach Martha Rincón was going through a really rough time. Her business wasn't going anywhere she wasn't able to make any money and went from idea to idea.

But Martha invested in working with Esther - even though paying for the support was challenging - and as a result her entire life changed. 

Nowadays Martha runs a YouTube channel "Simplemente Diosas' that has more than 363K YouTube subscribers and a flourishing Instagram account of almost 24K followers  

That's more than a third of all inhabitants of Amsterdam.

Listen how Martha described how her life and business completely transformed and applaud her massive success. 

"What changed for me is that I had no income an half year before. I am fully booked now.  But I also feel so much stronger, more self-confident, clearer and so much better."

"I joined Brand the Real You because I wanted the find the right way to communicate with my audience so that they would come with ease, and find me. But I found it really scary to join!

What changed for me is that I had no income an half year before. I am fully booked now.  But I also feel so much stronger, more self-confident, clearer and so much better. 

I tell everyone that
joining Brand the Real You is the best decision you can take for life-development and a game-changer for your business! It really changes your life, the way you work, act and think."

Kristin Engel Architect/Interior Designer

"And it didn’t take long to see the results. I often finish our sessions by calling her a “miracle-doer”

"Working with Esther is the best thing I did for my business since I started it!  Esther helped me reconnect with myself, get clarity on what I want and set a path on achieving that in a way I am comfortable with and it didn’t take long to see the results. I often finish our sessions by calling her a “miracle-doer”.

She is incredible at tuning in to your needs, to the situation and identifying (underlying) issues I was not always aware of. I’m forever grateful for Esther’s support.

Rayna van Aalst Founder Reina Organics and coach

Nathalie Doremieux