Can't they see you? 5 Reasons Your Target Audience Isn't Seeing You & How to Fix It with your brand.

Are you sometimes feeling invisible to the people you want to help? You're not the only one!

It can be frustrating to put so much time and effort into your brand, only to feel like nobody is paying attention. The good news is, there are specific things you can change to increase your visibility and attract more of your ideal customers.

Here are the top 5 reasons why your target audience may not be seeing you

1. THE PROBLEM: You're trying to fit in instead of standing out. 

This is an extra challenge for the people pleasers amongst us *I'm raising my hand!

  • The Cure: Your audience wants to see something unique and different, don't be afraid to showcase your brand's individuality. Be loud, soft, fun, or caring in an unapologetic way.
  • 2. THE PROBLEM: You have an unclear brand voice.

    You try a bit of this and that. One week you sound like a princess from Ancient Greece and the next week like a stressed-out math teacher.

  • The Cure: A consistent and distinct brand voice helps your audience to understand and connect with your brand.
  • 3. THE PROBLEM: You're focusing on the wrong audience.

    Or you try to be there for everyone because your heart is as large as the ocean

    • The Cure: Make sure you understand who your target audience is and tailor your message and marketing efforts to them.

    4. THE PROBLEM Your branding is inconsistent.

    It's loving and caring with soft colors and crystals on Tuesday and loud and Retro-Punk in the weekend. So your audience is confused. Who's the real one?, they wonder.

    •  The Cure: Your branding should be consistent across all platforms, so your audience knows what to expect from your brand.

    5. THE PROBLEM Your marketing efforts are not targeted.

    You post "I've seen the light: a great idea is about to happen", on Sunday. But nothing for the remainder of the week. So your curious target audience has completely forgotten about your great idea.

    • The Cure: Make sure your marketing efforts are reaching the right audience at the right time.
    Now, if you want to increase visibility and attract more of your ideal customers, here are 5 things you should change in your brand to get the attention of your target audience

    1. Develop a unique brand message and voice that sets you apart from your competitors.

    • Being authentic and true to yourself will help you to stand out from the crowd.

    2. Clearly define your target audience and tailor your message and marketing efforts to them.

    • Understand your audience's needs, wants, and pain points, and address them in your message.

    3. Create a consistent brand identity.

    • Create a consistent look and feel for your brand across all platforms, so your audience knows what to expect from your brand.

    4. Use targeted marketing efforts to reach your audience where they are.

    • Use the right channels and platforms to reach your target audience.

    5. Constantly analyze your marketing efforts and make adjustments as necessary.

    • Always be open to change and willing to adapt your marketing strategy based on what's working and what's not.


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    About the Author

    Esther de Charon de Saint Germain, Branding Queen, Marketing Strategy Miracle Extraordinair, Energy shifter, founder of the Wonderfully Weird World, bestselling author, and Whisperer of Souls also bestselling author, Abe's mother, Rik's wife, and the servant of Marie and Leeloo (yes, cats)

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