The 4 creative secrets every solopreneur needs to understand

The Most Creative Holiday Season Gifts

for your Loved Ones – and Yourself –


Creativity is one of the most important qualities for an entrepreneur.

Let me rephrase that: Creativity is the  Most Important Quality an entrepreneur – Who Wants to Succeed in Business – Needs.

Some would argue passion is the most important quality. That overwhelming feeling of deep love for what you’re doing. But while passion shrinks inevitably, creativity will only grows when it’s given attention.

Why is creativity important you might ask?
Well, your boundless imagination – constantly innovating and seeing the world through new eyes – is the ultimate key to business success.

Creativity leads to innovation. Innovation leads to change and change leads to the attention and success you so very much deserve.

What are the 4 creative secrets you need to know?

#1 Everyone is creative.
Not just some people.
You are creative from the moment you’re born till the moment you die. Whether you have evolutionary ideas or revolutionairy ideas. Whether your ideas are extremely practical, or downright outrageous, plain simple or extremely complex: everyone is creative!

#2 Everyone is uniquely creative.
While everyone is creative, we’re – Hallelujah! – Not All Creative in the Same Way.
 We all have our styles, levels, motives, opportunities and influences. Keep on reading I explain at the end of this page.

#3 You can expand and master your creativity.

When you deepen your understanding of creativity in general – and especially your own unique creativity – you learn how to use it in a way that supports your needs and purposes.

More importantly you deepen your understanding of who you are and what you can accomplish!

Entrepreneurs pay close attention!

#4 There is no ideal or Perfect Form of creativity.

There are 5 variables that shape your creativity. Your creativity can grow and change and every combination of the variables is perfect in itself. There is no good or bad creativity.

Every Human Being has a Unique Creativity.
 These 5 variables form your Unique Creativity.

Your Creative Level, Creative Style, Motive, Opportunity and Influences:

• a. Your Creative Level
Your creative level  is about your mental capacity. Imagine your brain like a bucket. It came with a particular size and shape when you were born.  Everybody has certain talents. Some have very special talents for math or languages, or for art or dance.

Beyonce cannot compose a Symphony – okay maybe she can -. But Mozart could do it when he was 7 years old. But he didn’t conduct pioneering research on radioactivity. Madame Curie did.

But Marie Curie did not became a legendary cook. Julia Child did.

I burn my grilled cheese sandwich every time,  but can create a beautiful little art booklet from scratch while totally forgetting to eat my cheese sandwich.

So while Madame Curie did not become a legendary cook, she might have been able to make a damn fine Beef Burgundy. While I can cook a delicious Indonesian meal, it’s not where my real talent or love lies.

Do you get what I’m telling you? 

b. Your Creative Style

Your creative style is how your brain likes to work with knowledge and experience.

+ Some people have a more structured or adaptive way of working with what they have in their heads. They polish their ideas carefully and are capable of diving into the tiniest detail. They tend to offer the evolutionary ideas. I  call them the Watchmakers.

+ Then there are people who have a less structured Creative Style, the more divergent, innovative out-of-the-box thinkers: aka the Wave Makers.

+ And there are the people who have the capacity to go both ways: they have the flexibility to think both in an innovative and a more structured way. I call them the Acrobats and they represent the majority of humanity.

Why is it important to know your style?

Because for one it helps you understand your fellow human beings.  How they react, how you interact is partially defined by your creative style. 

I am married to a Watchmaker with endless patience and the capacity to work on a single photo till every pixel has found the best possible spot.  I on the other hand am a Wavemaker without any patience at all, who comes up with 105 new ideas within one hour.  

If we didn't know our mutual creative style we would be in trouble!

There’s actually a whole continuum of Creative Styles, and we all fit in somewhere along it. The diversity of Creative Styles are important. When you put Creative Level and Creative Style together, you get a wide variety of creative profiles.

Each one is equally important!

c. Your Motive
We’re motivated by different things. Depending upon what motivates you, it’s going to determine how you apply your energy to creative activities. Some people are motivated by financial gain, other people by doing good works, or by creating something that makes them happy.

Do you know what motivates you?

d. Your Opportunity

We all perceive opportunities differently. Somebody may say to you, “Wow, this is a fab opportunity.” And you say, “Well… yeah, I can see it, but it’s just not for me”. Or you might read something that instantly touches your heart and you dive straight into action.

e. Your Influences

We are all highly influenced by our upbringing, the family we grew up in, religion, politics, and – depending on who you are and what touches your heart – archetypes, planets, culture, your surroundings and many more external and internal factors.

An entrepreneur who does not know who she is, what she needs, what her natural talents are, will not recognize the opportunities that stare her in the face. Therefore she might miss out on the success she deserves.


Think about all of the problems in the world. All the beauty that lives inside you. All the challenges out there. The things we need to change, to solve, to do, or to act upon. To be. Sometimes we need revolutionary ideas in art. Sometimes you need evolutionary ideas in your own business or life.

Sometimes we connect a motive with a certain opportunity and …wham …magic! … there you go.

Sometimes your Creative Style is in conflict with a forgotten influence and suddenly you are convinced nothing you come up with will ever work out!

There’s un unending creative variety. We need that Creative Diversity to solve all those problems together. Remember there’s no ideal form of creativity! 


I'm Esther de Charon

Esther de Charon de Saint Germain is the Branding Queen, a business strategy witch, transformational business coach and Selflovepreneur. She's a bestselling author of books like the The Wonderfully Weird Woman's Manual'. Her business is founded in over 25 years of intensive branding and marketing experience with brands like the European Union, Museums, Air France /KLM, and NGOs.
Esther channels information from Source. She can hear the whispers of souls, nature and ancestors and bend energy (hence the witch!) As the founder of the Selflovepreneur movement that transforms, inspires, and supports women entrepreneurs to build a - very profitable - business and brand based on self-love and self-acceptance and become their authentic selves.

She's feeling very fortunate to be Abe's mother and Rik's wife (and the servant of Marie and Leeloo (yes, cats)

🌟 You can become a Selflovepreneur in the Self Love Success Club
🌟 If you want to work with Esther, transform your business and life, step into a much larger future and embrace your feminine power and abundance, the Miracle Year is the place for you.
🌟 Follow Esther at Instagram | Facebook

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