10 Personal Branding Tips You Can’t Afford to Neglect
Do you want to attract your dream clients faster than a pretty flower enchants a bee?
But you don't know how to do that? Fear not. Here are 10 personal branding tips that will give you guidance!
Let's dive in!
1. NEVER FIT IN
Let's start with a very important tip: If you want to be a success in your business, you NEED to stand out. Did you see I capitalized the word NEED? As a Wonderfully Weird entrepreneur, you have been given certain traits: your sharp brain, vulnerability, your power, your endless passion for - more - knowledge, and your sensitivity. Most likely you have been told that those traits need to be corrected. "Come on, grow a thicker skin," "Stick to One Thing" or "Don't stand out".
The result is that you try to fit in. Either sometimes or all the time. But from a Branding point of view, your traits are PURE GOLD.
Don’t hide! When everyone around you is grey, white and beige… BE as colorful as you can be. Life is too short to hide. Get the fuck out there and do whatever it is you are called to do! Want to write a book? Stop making stupid excuses! Want a profitable business? Get help! Invest! Stop dreaming without acting. You are killing your soul! Dream, act, love yourself more than anything in the world. Make mistakes. Fail bigger than the rest. Sing louder. Freaking fly. No more excuses!
2. KNOW YOUR WHY
Get a pen and paper and write down your why. Your Big Fat Unapologetically Why. It's so much larger than: I want 100K revenue or I want to be on a stage. Mine is "I want to create an inclusive world where everyone feels seen and diversity is celebrated".
Is that a goal I'm going to reach this lifetime? Who knows! Probably not. However, it provides me with direction. Every time I come up with a new idea, I think: will it eventually lead to my goal? Even when you don't share your Big Why, it will give you a strong inner focus that your audience will feel too. Your Big Why is your North Star. It always guides you to your destiny.
3. OWN YOUR VULNERABILITY
We need your softness. We crave vulnerability. In all honesty, I sometimes struggle with this one. Only truly courageous people dare to be fully open. But hey! Let's do it anyway. My son taught me to never apologise for my tears (yes, he really said that when he was 11 years old). Every time you dare to show real emotion, you truly touch your soul clients' hearts in a way that's much deeper than: "Look! This is my fancy helicopter. Don't you wish you had one too?"
Authenticity is not a trick! It's a way to establish a soul, mind, heart to soul, heart connection with your audience. Where do you feel like your body, mind and soul are united? My ‘special place’ is the beach. Maybe because I grew up near the sea. What is the most nourishing place for you?
4. DARE TO SHARE
Do you think that - just because you are a health coach - you can't share your love for paper-cutting? Wrong! Share your knowledge, inspire your audience. Tell them about the books you read. The exhibitions you visited. The different studies you took. Dare to share. Share personal stuff. You're a human being.
Your future clients will check you out on Facebook. Yes, also on your personal page. They will scan you. They need to know if you really ARE who you say you are. If there's a connection - that magical spark - and they feel you will provide them with much needed advise, support, design, products or your art, then - only then - they will download your freebie or they follow you on Facebook or Instagram. Anyway, that important first contact is established because you shared something that touched your future clients or customers. Make a list of all the things you think your clients love and you too. Then share!
5. EVERYONE WAS ONCE UNKNOWN
You know this, right? You know Oprah Winfrey wasn't born wealthy? You know Serena Williams wasn't born like the tennis and fashion goddess she is today. Right?
Hard work, surrendering to the calling of your soul, a big vision, love, perseverance and an "I do whatever it takes" mindset got them where they are. So, ditch the impatience and get to work. Study the personal brand of the entrepreneurs and celebrities you admire and respect. Be Regina Holmes (Sherlock's fab sister - I made her up) and study their every move. Study their websites. Where do they appear? What are they wearing? What can you see and what not? How do they talk? Do they aim for inspiration? Or do they want to teach you something? What is their expertise? What are they known for?
Example: Oprah has a lot of dogs, yet she doesn't show up as the dog expert. Serena has a child. Yet, she is not known for her expertise on mothering. How can you see that? That's for you to find out. Happy Regina Holmes-ing!
6. SHARE YOUR PROCESS
Are you an artist? A designer? Create jewelry? Write a book? Bake pecan chocolate cakes? Great, we all need you! Yes, we need your end result (we love it!), but we want you to seduce us before you post a perfect cake/drawing/necklace or your amazing program. We want to see your studio. Your hands with paint, chocolate, or your markers. We want to see your kitchen, your studio. The special pens you use. In other words: You need to open the doors of your studio to us.
Connection happens when we see what you're doing. Do you paint one painting at the time or are they line up against your wall? By sharing your process you make your audience involved and your work matter to them because they have seen it grown. They have seen the table you've been writing on. They knew you found that new paint. What you do matters because you let them in.
7. DON'T BE NORMAL
You are NOT normal? Halleluja!
Because Normal is over and out. It's passé and it's the worst thing you can do for your brand and business. Normal is beige. It offenses no one and it will delight nobody. In a world filled with images and ideas, we need originality, color, we want you to be weird!
Yes, a lot of people will NOT like you when you embrace your weirdness. But the other people who truly get you and who need you are the only ones you need to focus on. Don't aim to please the entire world. I work with less than 10 percent of all female entrepreneurs: women who find out they are brave, vulnerable, powerful, always 'different from the rest', and are willing to invest in their business and brand. Everything I do - in my business and brand - is with their best interest in mind. That doesn't mean that I try to please them (because that will never work, just like you can't 'convince' someone to work with you or buy from you.) This is all about having the courage to be taller, pinker, smaller, wider, grander, weirder, more-out-there than your peers. This is what 'consciously differentiating' really means!
8. KNOW YOUR SOUL CLIENT
Knowing who your soul client is (also known as your 'Ideal Client Avatar' or 'Dream Client') is paramount. Without this crucial knowledge, you're talking to everyone. And when you talk to everyone, nobody will really feel connected to you.
Do whatever it takes to find out who that special person is who needs something only you can give them. Extra tip: Very often people need something different than what they think they need! Listen to the question behind the words! You never know what you hear!
9. MAKE NOISE
Once you know who your Soul Client is (or you think you know who she/he is) you make noise. Follow your gut and speak up.
Are you convinced that gluten is amazing? Share that. You lose the no-gluten people and gain the bread lovers. Imagine that your business is about food, you immediately have amazing direction AND traction!
Are you 100% not-aligned with "You've got to Crush It, Kill it, and Grind!" way of entrepreneurship? Share that!
Make a valid point. It's a great way to share more of who you really Are. There will be people who completely disagree with you and there will be people who suddenly wake up and think: "Who's that person? I want to know more about her."
10. BE A QUEEN, BE AN EXPERT!
You are smart and most likely a multi-passionate and you know SO MUCH MORE than you share. Right? Your clients want you to crown yourself: the EXPERT. That Absolutely doesn't mean that you have to ditch your many passions. It means that you need to find your hook! What you do is:
- Find your Soul Client
- Find out what your Soul Client needs from you! (But more important what she/he really desires!)
- Crown yourself the expert of that special field.
- Get clients and once they know you, you help them with your Himalayan-sized knowledge. They will LOVE YOU for it. I promise you that.
- Get expert business help from someone who really understands how 'small entrepreneurs' grow a profitable business.
Hope this helps!
The Branding Queen, Strategy witch, and Selflovepreneur
Start 2023 with an Iconic, Love-Based Brand that attracts clients who are currently looking for you (but can't find you when you and your brand are out of alignment).
If you don’t know how, take my Gold Brand Archetypes Quiz so that I can help you make money with your differentness! Let me know the outcome, I would LOVE to know.